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Rescooped by The Twinkie Awards from Content Marketing and Curation for Small Business
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10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump

10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump | The Twinkie Awards | Scoop.it
We've all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two year

Via Peg Corwin
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Peg Corwin's curator insight, July 2, 2016 3:57 PM

Power ideas from high effort, high reward content marketing to rev up your traffic. Most I had never heard of.

Philippe Mercier's curator insight, July 15, 2016 3:05 AM

e-marketing e-commerce référencement conseils 2016

Rescooped by The Twinkie Awards from Brand Marketing & Branding
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Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign

Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign | The Twinkie Awards | Scoop.it
'Taste the Feeling' is Coke’s new global marketing campaign. See the ads and hear the music here.

Via Sylvain Leroux
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Rescooped by The Twinkie Awards from Facebook for Business Marketing
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6 Tips to Improve Your Facebook Posts

6 Tips to Improve Your Facebook Posts | The Twinkie Awards | Scoop.it
the first three to four words of your update are crucial to grabbing your audience’s attention.

Via Peg Corwin
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Peg Corwin's curator insight, September 16, 2015 8:30 AM

Create Facebook updates with return on effort using these 6 tips. My fav: "the first three to four words of your update are crucial to grabbing your audience’s attention." 

outlineluge's comment, September 23, 2015 2:53 AM

Its sweet
Rescooped by The Twinkie Awards from Business Brainpower with the Human Touch
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How Finding A Business Partner Is Awfully Similar To Finding A Spouse

How Finding A Business Partner Is Awfully Similar To Finding A Spouse | The Twinkie Awards | Scoop.it

Just like marriage, it takes time to find the right business partner.

The terms “work husband/wife” are frequently used because marriage and business partnerships are extremely relatable. Maintaining those relationships involves ongoing attention, change, and reflection over time.

Here are a few top tips to consider before tying the business knot:

Non-negotiables

Whether it is experience in a specific field, a certain degree or acquired skill set, a flexible schedule, or an unshakeable work ethic, these attributes cannot be compromised. Once this parameter is outlined it is easier to narrow down your search.


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The Learning Factor's curator insight, August 5, 2014 7:16 PM

Before you settle down with a business partner, consider these tips for business bliss.

Rescooped by The Twinkie Awards from Content Marketing and Curation for Small Business
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Optimize your content marketing lifecycle for ROI

Optimize your content marketing lifecycle for ROI | The Twinkie Awards | Scoop.it
Creating good content is challenging. The bad news? It's just the first step of the content marketing lifecycle. Here's how to optimize it for success.

Via Peg Corwin
The Twinkie Awards's insight:

This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content.  And maximize lead gen.

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21 Handshake's curator insight, March 8, 2016 8:56 AM

This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content.  And maximize lead gen.

Minted Marketing's curator insight, March 14, 2016 3:57 PM

This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content.  And maximize lead gen.

Thomas Parry's curator insight, March 17, 2016 12:37 PM

This meaty post puts forth a comprehensive strategy for getting the most mileage out of your content.  And maximize lead gen.

Rescooped by The Twinkie Awards from Content Creation, Curation, Management
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Content Marketing ROI: how to define, measure and improve content effectiveness

Content Marketing ROI: how to define, measure and improve content effectiveness | The Twinkie Awards | Scoop.it
55% of B2B marketers are unsure of their content marketing ROI. If you're one of these B2B marketers, here's where you should start with.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, November 7, 2015 8:00 AM

Learn lean content marketing in this post.


".....once you know how each piece of content performs on an individual basis, some low hanging fruits will appear: stop doing the nice kitten picture post that got 200 likes but converted no one and do more actionable posts that generated 100 conversions. The next step will be to improve ROI which means either getting more results for the same cost or finding ways to deliver these same results at lower costs. Or even both at the same time."

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Ecommerce Sites: Mastering Successful Social Media Management

Ecommerce Sites: Mastering Successful Social Media Management | The Twinkie Awards | Scoop.it
Cat looks at how a popular book retailer manage their social media and the lessons that can be learnt to help grow your social media presence.

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Peg Corwin's curator insight, September 25, 2014 8:36 AM

Case study of how this book retailer, with an ecommerce site. uses Facebook, Twitter, YouTube, Pinterest and Google+

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How to Design a Marketing Strategy

How to Design a Marketing Strategy | The Twinkie Awards | Scoop.it

The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective marketing strategy.

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