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Why Creativity Matters More in the Age of Mobile [Infographic]

Why Creativity Matters More in the Age of Mobile [Infographic] | The Twinkie Awards | Scoop.it
Facebook has published a new report on the mobile marketing shift, and how brands can tap into consumer trends.

Via donhornsby, massimo facchinetti
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donhornsby's curator insight, March 29, 9:48 AM
Facebook’s ‘Marketing Science’ and ‘Creative Shop’ teams partnered up for the report, analyzing over 2,000 ads on Facebook and Instagram, and more than two years worth of both internal and commissioned research, in order to better understand how behavioral shifts are impacting marketing and creative strategies.
 
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Context Is King In Marketing

Context Is King In Marketing | The Twinkie Awards | Scoop.it
Context is the differentiator in Content Marketing. It is king, and an essential aspect of any digital marketing campaign

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janlgordon's curator insight, January 2, 5:52 PM

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

 

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

 

Why Context is More Important Than Content

 

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

 

Zambito explains the basics of context in how it relates to today's online consumer.

 

Here's what caught my attention:

 

  • In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

 

  • When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

 

  • Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Tony Zambito.

 

Read full article here: http://ow.ly/l7qK307CKXw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:26 AM
I like all hand picked topics by @janlgordon, good article to go through
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Best budgeting and personal finance apps for Android and iOS smartphones

Best budgeting and personal finance apps for Android and iOS smartphones | The Twinkie Awards | Scoop.it
With increasing tech dependency, mobile finance apps have become an essential component for managing modern life. Our financial decisions such as – budgeting, saving, spending, and investing – affect our financial health in both present and future. Times have gone when it used to be a challenging task to keep track of your financial activities. …

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Google Docs just made it a lot easier to view your documents on most e-readers

Google Docs just made it a lot easier to view your documents on most e-readers | The Twinkie Awards | Scoop.it
A small but potentially useful update for budding authors using Google Docs: you can now export your musing as .epub files - one of the most popular open f

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5 reasons to embrace in-game mobile advertising

5 reasons to embrace in-game mobile advertising | The Twinkie Awards | Scoop.it

If you haven't tapped into in-game advertising, you're missing out on a goldmine of potential customers. Here's why you can't ignore mobile gamers.

 

Mobile apps are a huge market right now, and they are partially the reason why so many people are adopting smartphones. In fact, some people choose their smartphone based on the types of apps available. There are apps for literally everything -- you can control the lights in your home, access your bank account, read the news, visit social media sites, and more -- but mobile games are probably the most popular apps that users install. This presents a unique opportunity for you to tap into the potential of mobile marketing by buying in-game advertisements.

 

Just think about it -- when people are not at their computer, they still have access to their phone. Plus, playing games on a smartphone is a common way to pass the time. Primarily, you should add in-game advertising to your mobile marketing strategy to reach a larger audience.

 

Here are some other reasons to embrace it.

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The Difference Between Mobile Friendly and Mobile SEO

The Difference Between Mobile Friendly and Mobile SEO | The Twinkie Awards | Scoop.it
If you’re not sure about the difference between “Mobile Friendly” and Mobile SEO, your website may be missing out on some ke

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janlgordon's curator insight, January 3, 10:05 PM

I selected this article from Curatti written by Jacob Smart because he explains how your website needs to be prepared for a mobile-first digital market.

 

Businesses need to understand the elements of mobile friendly and mobile SEO in order to be successful.

 

How to Understand Mobile Purchasing Methods

 

Your business can achieve improved conversion rates with the application of best practices for mobile usage. I agree that knowing how this is done today can help you get seen.

 

Smart explains how to maximize your website for better results.

 

Here's what caught my attention:

 

  • A mobile-friendly website means the user's journey is both smooth and efficient. This includes having a responsive design and content that is easily viewable on all platforms.

 

  • A mobile-seo website goes beyond a responsive design, and includes search engine optimization for higher visibility in search. This involves keyword usage, a mobile sitemap, mobile indexing, and more.

 

  • Making sure your website readily adapts to any device is important to both mobile-friendly and mobile-seo. Not only should it be responsive, but should also be set up as a dynamic URL with different code for mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ddPB307Fek9

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:28 AM
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7 Awesome Apps That Help You Save Money

7 Awesome Apps That Help You Save Money | The Twinkie Awards | Scoop.it
"There’s an array of apps that enable you to create and follow your budget, provide you with coupons at the touch of a button, and help you save on gas."

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Millions being wasted as the mobile marketing gap remains dangerously wide (event)

Millions being wasted as the mobile marketing gap remains dangerously wide (event) | The Twinkie Awards | Scoop.it
You know that the customer is completely mobile now, but apparently you don’t take marketing to them seriously. In fact, you’re wasting your money.

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The State of Mobile Content Marketing | Visual.ly

The State of Mobile Content Marketing | Visual.ly | The Twinkie Awards | Scoop.it

Stats and predictions for mobile content marketing, provided by corporate blogging platform, Compendium, and email marketing software, ExactTarget.


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marketingIO's curator insight, February 20, 2013 7:44 AM
  • See the article at visual.ly
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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Mobile should drive more personalized Web communications

Mobile should drive more personalized Web communications | The Twinkie Awards | Scoop.it

Mobile invites more engaging digital experience for marketing

 

Moving marketing from PCs to mobile devices should mean more than simply downsizing established sites, writes Darren Guarnaccia. Mobile platforms invite a different type of engagement by users, who are often multitasking and demand a different, more personalized experience for meaningful engagement.

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