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The 10 things in advertising you need to know today

The 10 things in advertising you need to know today | The Twinkie Awards | Scoop.it
From Snapchat's push on measurement in Europe to the list of tech IPOs to watch in 2017.

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Using Interactive Content to Capture Attention Early in the Buyer’s Journey

Using Interactive Content to Capture Attention Early in the Buyer’s Journey | The Twinkie Awards | Scoop.it

If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade.

 

67% of the buyer’s journey is now digital.

 

Today’s buyer is up to 90% of the way through their buying journey before they reach out to the vendor.Interactive content is front and center in this digital shift in the Buyer’s Journey. As companies produce more and more content in order to satisfy today’s self-guided buyer, only the most engaging content will stand out and get noticed.

 

Why does interactive content stand out in the sea of content online today? Because it doesn’t talk at buyers – it talks with them.

 

There are interactive content types for every stage in the Buyer’s Journey: Awareness, Evaluation, and Decision-making. However, it plays an especially important role for both the buyer and the business in the Awareness stage....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, October 18, 2016 3:36 AM

Essential statistic: 67% of the buyer's journey is now digital!

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You Do Not Have To Blog Every Day (gasp!)

You Do Not Have To Blog Every Day (gasp!) | The Twinkie Awards | Scoop.it
It's common to be told that for your blog to be successful you have to blog every day... that's simply not the truth.

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Mike Allton's curator insight, October 17, 2016 11:21 AM
"Make sure that you're blogging every day." "Audiences crave consistency." "The more you publish, the better." Sound familiar? These are actual statements that are being preached to bloggers - and there are many more like it to be found throughout the blogosphere. And they may be completely untrue.
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Pepsi brings social media in-house

Pepsi brings social media in-house | The Twinkie Awards | Scoop.it

"PepsiCo is taking its social media marketing in-house according to Adweek."


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Your Ultimate (Honest) Guide To Social Media Automation

Your Ultimate (Honest) Guide To Social Media Automation | The Twinkie Awards | Scoop.it
What is social media automation? It is exactly what it sounds like, automating processes that are a part of social marketing, using specialized tools.

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How to market your small business (if you're not a natural marketer) - Valuable Content

How to market your small business (if you're not a natural marketer) - Valuable Content | The Twinkie Awards | Scoop.it
Here's an approach to marketing that feels natural and do-able, to help your small business thrive. 

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12 Smartest Ways You Can Promote Your New Blog

12 Smartest Ways You Can Promote Your New Blog | The Twinkie Awards | Scoop.it
There are 12 free or almost free tips you can used for promoting and marketing your blog:

Via donhornsby, massimo facchinetti
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donhornsby's curator insight, April 18, 2016 8:35 AM
(From the article): The number of new blogs that are created every day by companies and individuals is staggering. Up until now getting a blog designed, optimized and launched are just the first steps that every new blogger must experience. The world will not know you have a great blog to read, subscribe or link to until you take an vital next step: promotion.
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Millions being wasted as the mobile marketing gap remains dangerously wide (event)

Millions being wasted as the mobile marketing gap remains dangerously wide (event) | The Twinkie Awards | Scoop.it
You know that the customer is completely mobile now, but apparently you don’t take marketing to them seriously. In fact, you’re wasting your money.

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4 Ways to Save Time With Social Media Marketing Tools : Social Media Examiner

4 Ways to Save Time With Social Media Marketing Tools : Social Media Examiner | The Twinkie Awards | Scoop.it
Looking for ways to automate some of your marketing tasks? Discover four ways to integrate automated tools into your social media marketing.

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How to Build Your Brand Name Through Social Media: A Primer

How to Build Your Brand Name Through Social Media: A Primer | The Twinkie Awards | Scoop.it
Late to the social media party? Here's how to start.

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10 Types of Visual Content Your Company Should Be Creating

10 Types of Visual Content Your Company Should Be Creating | The Twinkie Awards | Scoop.it
Examples of viral visual content to give you some inspiration for your own visual marketing strategy.

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50 Features Every Small Business Website Must Have [Infographic]

50 Features Every Small Business Website Must Have [Infographic] | The Twinkie Awards | Scoop.it
Having a strong web presence is mandatory, even for small businesses just starting out. The ability to find and evaluate products and services online is crucial for all customers, and it’s your res…

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The Right Online Marketing Strategy? 2 Questions I Use

The Right Online Marketing Strategy? 2 Questions I Use | The Twinkie Awards | Scoop.it
What online marketing strategy should you use to attract clients, leverage your time, and make more money? The answer is just 2 key questions away.

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Context Is King In Marketing

Context Is King In Marketing | The Twinkie Awards | Scoop.it
Context is the differentiator in Content Marketing. It is king, and an essential aspect of any digital marketing campaign

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janlgordon's curator insight, January 2, 5:52 PM

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

 

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

 

Why Context is More Important Than Content

 

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

 

Zambito explains the basics of context in how it relates to today's online consumer.

 

Here's what caught my attention:

 

  • In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

 

  • When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

 

  • Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Tony Zambito.

 

Read full article here: http://ow.ly/l7qK307CKXw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:26 AM
I like all hand picked topics by @janlgordon, good article to go through
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Social Media's Explosive Growth

Social Media's Explosive Growth | The Twinkie Awards | Scoop.it
This article delves into the evolution and psychology of the growth of social media, and includes a fascinating gif that demonstrates its explosive growth

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janlgordon's comment, October 20, 2016 3:49 PM
Tank you @Dejan Nikolic & @malek :-)
janlgordon's comment, October 21, 2016 11:00 AM
Thank you @Judi Singleton :-)
janlgordon's comment, October 27, 2016 10:51 AM
Thank you @Judi Singleton @Skylly_W @Anna @malek @steve batchelder @Marcel Plenchette & @Frederico Neiva :-)
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Pepsi brings social media in-house

Pepsi brings social media in-house | The Twinkie Awards | Scoop.it

"PepsiCo is taking its social media marketing in-house according to Adweek."


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3 Things You Must Know to Become a Social Marketing Leader [Podcast]

3 Things You Must Know to Become a Social Marketing Leader [Podcast] | The Twinkie Awards | Scoop.it
In a new "Social Zoom Factor" podcast, Pam Moore looks at the key skills required to succeed in social media marketing.

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Use Digital Product Announcements to Build a Buzz

Use Digital Product Announcements to Build a Buzz | The Twinkie Awards | Scoop.it
When planning a new product announcement, create buzz with your already loyal audience. Give your audience something that can actually benefi

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janlgordon's comment, September 30, 2016 5:17 PM
Thank you @The Twinkie Awards :-)
janlgordon's comment, October 7, 2016 10:59 PM
Thank you @Skylly_W :-)
janlgordon's comment, October 18, 2016 10:48 AM
Thank you @Patries :-)
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Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement

Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement | The Twinkie Awards | Scoop.it

"When we think about traditional measurements of advertising, reach and frequency were at the top of everyone’s brief. How many people are watching my commercial? How many people are driving past my billboard on the highway? 


However, applying traditional advertising measurement models to social media is like asking Henry Ford to make the horse faster instead of inventing a car."


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3 Critical Ways Your Brand Boosts Your SEO

3 Critical Ways Your Brand Boosts Your SEO | The Twinkie Awards | Scoop.it
To attract consumers in the online market, entrepreneurs need to know not just their brand, but also the ins and outs of Google.

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Why Most Companies Fail at Content Promotion

Why Most Companies Fail at Content Promotion | The Twinkie Awards | Scoop.it
Do you see content the way Bill Gates sees it? Or the way the president of Pixar sees it?

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11 Ways to Repurpose Blog Content Into New Media

11 Ways to Repurpose Blog Content Into New Media | The Twinkie Awards | Scoop.it
Want to extend the shelf life of your blog content? Repurpose in an updated format!
Via TechinBiz, massimo facchinetti
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14 Behavioral Email Marketing Examples

14 Behavioral Email Marketing Examples | The Twinkie Awards | Scoop.it
The inbox continues to evolve and become an essential part of the customer experience in 2016. In this article I’ll show off brilliant examples of using product and customer data to trigger persona…

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Keeping Up With Content: How SEO is Changing in 2016

Keeping Up With Content: How SEO is Changing in 2016 | The Twinkie Awards | Scoop.it
Search engine optimization, also referred to as SEO, is a living, breathing process that changes often. Learn the newest changes.

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20 Powerful Ways to Use Twitter to Grow Your Business

20 Powerful Ways to Use Twitter to Grow Your Business | The Twinkie Awards | Scoop.it
Try one, try them all -- because they all work.

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