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Context Is King In Marketing

Context Is King In Marketing | The Twinkie Awards | Scoop.it
Context is the differentiator in Content Marketing. It is king, and an essential aspect of any digital marketing campaign

Via janlgordon
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janlgordon's curator insight, January 2, 5:52 PM

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

 

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

 

Why Context is More Important Than Content

 

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

 

Zambito explains the basics of context in how it relates to today's online consumer.

 

Here's what caught my attention:

 

  • In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

 

  • When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

 

  • Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Tony Zambito.

 

Read full article here: http://ow.ly/l7qK307CKXw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:26 AM
I like all hand picked topics by @janlgordon, good article to go through
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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | The Twinkie Awards | Scoop.it
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.

Via David Blundell, Gerrit Bes, massimo facchinetti
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David Blundell's curator insight, November 28, 2013 7:37 AM

What a fantastic example of being brave and really (NO REALLY!) thinking about how to make content the focus of your social marketing activity. Cheers to @CocaCola . . .

yeohyc's curator insight, November 28, 2013 9:04 AM

You can have the coolest platforms but without curated quality content, they are nothing but literally "empty vessels making the most noise". 

Mariale Peñalosa Arguijo's curator insight, November 28, 2013 5:52 PM

add your insight...

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Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign

Coca-Cola Announces New 'One Brand' Marketing Strategy and Global Campaign | The Twinkie Awards | Scoop.it
'Taste the Feeling' is Coke’s new global marketing campaign. See the ads and hear the music here.

Via Sylvain Leroux
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Mobile should drive more personalized Web communications

Mobile should drive more personalized Web communications | The Twinkie Awards | Scoop.it

Mobile invites more engaging digital experience for marketing

 

Moving marketing from PCs to mobile devices should mean more than simply downsizing established sites, writes Darren Guarnaccia. Mobile platforms invite a different type of engagement by users, who are often multitasking and demand a different, more personalized experience for meaningful engagement.

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