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2013: A Year of Change, Challenge and What's Coming Next

2013: A Year of Change, Challenge and What's Coming Next | The Twinkie Awards | Scoop.it
When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the

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janlgordon's curator insight, December 26, 2013 3:31 PM

This fascinating article from Arc Blog takes a look at where we've been in 2013 and how technology will transform the way we live and connect with information through technology. Great insights and ideas to get you thinking about how you might leverage these opportunities for your business.


Here are some highlights;


The Promise of 2013 was fulfilled:


"2013 came in like a lamb but it did not disappoint. It most definitely is roaring into 2014 at full force".


This article talks about the "fascinating look at the percolation of events that draw more and more significance from the rise of consumer awareness and its impending impact on business and its operations".


"The ultimate future is the the way you connect people to your life and how you connect to information" Examples discussed are:

 

Hummingbird, Bitcoin, Google Glass, iBeacon the shopping in-store App from Apple.


Their are pros and cons but overall, our lives will never be the same, exciting things coming our way in 2014!.


Selected by Jan Gordon for Curatti covering Curation, Social Busness and Beyond


Read full article here: [http://bit.ly/1fKs29i]


Image: Newslettercartoon.com

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Digital Marketing: Pandora’s Box, Panacea or Global Equalizer?

Digital Marketing: Pandora’s Box, Panacea or Global Equalizer? | The Twinkie Awards | Scoop.it
Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers.

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janlgordon's curator insight, November 17, 2013 1:27 PM


This is the first in a series of planning and executing successful digital marketing campaigns by Michael Nelson, for Curatti
Jan Gordon:

Digital marketing can either make or break a small business.  If you do it well, you’re rewarded with a reliable and growing stream of customers.  If you do it poorly, you can kill your brand or your business with wasted time and blown budgets.


How do you give your business the best chance to be on the successful side of the equation?


Here are a few highlights:


Marketing is about generating sales for your business.  That is and should be the purpose of marketing regardless of whether you are building your brand or specifically trying to grow your revenue.  


We have inbound marketing, attraction marketing, email marketing, influence marketing, network marketing, content marketing, outbound marketing, affiliate marketing and so on.  


How do we pick one, especially if we are small business owners and not marketing experts?


The most important word in those phrases is “marketing.”  It’s the root of what we’re trying to do.  


If you charge ahead with digital marketing without a clear goal and way to measure your progress, then it doesn’t matter which marketing method you select.  


Begin with setting the theme for your campaign.  Your theme will be high level and visionary in nature.  You then create three (no more) goals that if reached will propel you towards your goal.  


Now you plan.  How will you reach your goals, what needs to be done, what level of resource will be committed to each action and so on.  


The next article will address creating marketing messages,

Circumstance Marketing, and crafting those messages for the digital world.  So stay tuned!


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/HY27zZ]

GregoryBurrus's curator insight, March 5, 2014 2:18 PM

Growing stream of customers from inbound or attraction marketing works

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Websites vs. Blogs Which One is Better and Why

Websites vs. Blogs Which One is Better and Why | The Twinkie Awards | Scoop.it

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Campus Extens - UIB Virtual -'s curator insight, January 10, 2014 5:38 AM

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Neil Ferree's curator insight, February 1, 2014 9:15 AM

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?


I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

Jonathan Ginsberg's curator insight, February 1, 2014 2:16 PM

I build my websites in Wordpress and include a blog component - the best of both worlds.