The Twinkie Awards
Follow
Find tag "creativity"
1.3K views | +0 today
Your new post is loading...
Rescooped by The Twinkie Awards from Content Creation, Curation, Management
Scoop.it!

Adventures in Marketing: Polaroid Will Make an ‘Instagram Camera’ | PRNewser

Adventures in Marketing: Polaroid Will Make an ‘Instagram Camera’ | PRNewser | The Twinkie Awards | Scoop.it

As if Instagram weren’t easy enough already, last week we learned that the Socialmatic, aka the “Instagram Camera”, is really going to happenthanks to a deal between an Italian inventor and the folks responsible for the Polaroid name. We find the concept behind this product amusing, but it also represents the latest step in an interesting rebranding experiment.

 

The old-school camera company went bankrupt more than a decade ago, and the folks who bought the name quickly began making money by licensing it to other brands. C&A Licensing, which owns the rights to all things “Polaroid”, already attempted to tie it to the smartphone craze earlier this year by planning a series of “FotoBar” locations that aim to put the brand back in business by aping the Apple Genius Bar retail model....


Via Jeff Domansky, massimo facchinetti
more...
Jeff Domansky's curator insight, March 18, 2013 1:16 PM

With your Google Glass, Instagram Camera and iPhone, your mobile PR office is set. Isn't marketing wonderful?

Rescooped by The Twinkie Awards from Content Creation, Curation, Management
Scoop.it!

4 Ways To Amplify Your Creativity

4 Ways To Amplify Your Creativity | The Twinkie Awards | Scoop.it

Creativity is key to innovation. So how do you expand your own creative capacity and that of your business? Through social engagement, argues Bruce Nussbaum.


Via massimo facchinetti
more...
No comment yet.