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Context Is King In Marketing

Context Is King In Marketing | The Twinkie Awards | Scoop.it
Context is the differentiator in Content Marketing. It is king, and an essential aspect of any digital marketing campaign

Via janlgordon
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janlgordon's curator insight, January 2, 5:52 PM

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

 

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

 

Why Context is More Important Than Content

 

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

 

Zambito explains the basics of context in how it relates to today's online consumer.

 

Here's what caught my attention:

 

  • In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

 

  • When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

 

  • Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Tony Zambito.

 

Read full article here: http://ow.ly/l7qK307CKXw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:26 AM
I like all hand picked topics by @janlgordon, good article to go through
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Improve Your Content Marketing With a Strong Brand Image

Improve Your Content Marketing With a Strong Brand Image | The Twinkie Awards | Scoop.it
Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in

Via janlgordon, Stan Smith
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janlgordon's comment, October 7, 2016 10:59 PM
Thank you @Skylly_W :-)
janlgordon's comment, October 11, 2016 10:44 AM
Thank you @Judi Singleton :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @Patries :-)
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Drone Marketing: Is Your Content Marketing This Cool? via Curagami

Drone Marketing: Is Your Content Marketing This Cool? via Curagami | The Twinkie Awards | Scoop.it

Drone Marketing
Watch the insanely cool video of the DARPA drone flying indoors at 45mph and ask if your content is that cool. Even better ask how you can co-opt cool content like this to serve your brand, website and goals. 

The web is always about two things - NOW and EVERYTHING. If you and your team truly understand those ideas and how they apply to the web and your online marketing then you watch a seemingly unrelated video of a drone thinking, "How can we use this".

The web is always about NOW and EVERYTHING so if you use the platform your marketing is always happening NOW and is about EVERYTHING whether you realize it or not.  


Via Martin (Marty) Smith, steve batchelder, massimo facchinetti
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5 Content Trends Every Marketer Needs In 2013

5 Content Trends Every Marketer Needs In 2013 | The Twinkie Awards | Scoop.it

Via massimo facchinetti
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Curatti Best Articles of 2016 – Part Two

Curatti Best Articles of 2016 – Part Two | The Twinkie Awards | Scoop.it
The second of 3 retrospectives where we thank our great Curatti contributors who wrote 2 or more articles this year.

Via janlgordon
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janlgordon's curator insight, December 23, 2016 9:01 PM

This article on Curatti written by Jan Gordon features Part Two of the best our contributing writers in 2016.

 

Here's what's highlighted

 

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with.

 

In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of requests for us to curate around great Infographics – something we’ve also been happy to bring to our readers.

 

Ultimately, the way we have evolved, we owe a debt of gratitude to each and every one of our contributors and supporters. Let’s not forget all of the great writers who gave us permission to republish their articles. The list of those names reads like a who’s who of established thought leaders, and will be published at the end of this retrospective series.

 

For now, we will present you with excerpts from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts.

Before and after each excerpt, you’ll find links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!

 

Read the full article to get the scoop from 8 featured authors on Curatti.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead Image: 123rf

 

Read more here: http://ow.ly/FvcE307q8ZL

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Tap into User Insights for Better Content Creation

Tap into User Insights for Better Content Creation | The Twinkie Awards | Scoop.it
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things

Via janlgordon
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janlgordon's comment, August 25, 2016 2:10 PM
Thank you @steve batchelder & @John van den Brink :-)
janlgordon's comment, August 25, 2016 9:33 PM
Thank you @malek & The Twinkie Awards :-)
janlgordon's comment, August 26, 2016 10:46 AM
Thank you @Anna @Ricard Lloria @Skylly_W & @massimo facchinetti :-)
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5 Reasons Your Content Must Be Consistent to Be Effective

5 Reasons Your Content Must Be Consistent to Be Effective | The Twinkie Awards | Scoop.it

1. Consistent content establishes authority and credibility.

Now that more businesses realize the value of a well-developed content marketing strategy, competition in the space is increasing. One of the most important ways businesses can distinguish themselves from their competitors is through consistency.

 

Producing high-quality, consistent content helps brands establish themselves as thought leaders in their industry. The regularity of your content has a direct influence on how credible people think you are. The more the consistency, the more the credibility. Also, the longer you produce content the more you are legitimized as a business.


Via The Learning Factor
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The Learning Factor's curator insight, January 7, 2016 5:17 PM

In 2016, it's good to engage. But you won't really be engaging unless you push out new content regularly.