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Rescooped by The Twinkie Awards from Brand Marketing & Branding
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Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire

Heinz® Ketchup to Launch Campaign Asking Fans to Share Their Happiness | Business Wire | The Twinkie Awards | Scoop.it
Heinz Ketchup Fans to Share Their Happiness

Via Sylvain Leroux
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Sylvain Leroux's curator insight, December 24, 2014 5:17 AM

After Coca-cola, Heinz try to spread happiness.

Rui Zuzarte's curator insight, February 2, 2015 7:11 AM

Content created by your brand fans :)

Rescooped by The Twinkie Awards from Brand Marketing & Branding
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The 20 Biggest Brand Fails of 2012

The 20 Biggest Brand Fails of 2012 | The Twinkie Awards | Scoop.it
Judging by the traffic trends on this blog, it seems the only thing more enjoyable than a brilliant, uplifting, inspirational marketing success is a horrible, embarrassing, cringe-worthy marketing blunder—otherwise known as the big brand fail.

Via Sylvain Leroux
The Twinkie Awards's insight:

Success is going from failure to failure without losing your enthusiasm.
Abraham Lincoln

So I hope you will learn from these brand failures, and wish you all the best for 2013. And keep your enthusiasm ;)

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Sylvain Leroux's curator insight, January 7, 2013 5:49 AM

Success is going from failure to failure without losing your enthusiasm.
Abraham Lincoln

So I hope you will learn from these brand failures, and wish you all the best for 2013. And keep your enthusiasm ;)

Mafalda Marques's curator insight, February 24, 2013 6:48 PM

To think about...