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How This Solopreneur Groomed a Passion for Small Dogs into a Big Business

How This Solopreneur Groomed a Passion for Small Dogs into a Big Business | The Twinkie Awards | Scoop.it
At age 60, Janice Jones rediscovered a passion from her youth: dog breeding. Find out how she groomed it into a profitable solopreneur business.

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Mike Allton's curator insight, March 30, 9:42 AM
This story will get your tail wagging...
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Improve Your Blog Writing With a Positive Focus

Improve Your Blog Writing With a Positive Focus | The Twinkie Awards | Scoop.it
Avoid your blog writing going round in circles by having a positive purpose for your posts that actually helps you achieve your goals and objectives.

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janlgordon's curator insight, March 28, 4:00 PM

I selected this article from Curatti written by Alice Elliott because she explains how to improve your blog by planning ahead.

 

Use some brainstorming to create a positive focus for your content.

 

How to Create a Perfect Post

 

You need to have a game plan for each week of content that you publish. I agree that this will help create a better direction for your blog.

 

Elliott explains how to improve your blog posts by mapping out your content strategy.

 

Here's what caught my attention:

 

  • You need to write your articles with the reader in mind. Your audience is in the driver's seat when it comes to blogging success.

 

  • Write blog posts that educate your audience. Share your knowledge and expertise in order to help make improvements in their lives.

 

  • Become a thought leader by writing from a voice of authority. This will be done in your chosen target market or niche.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/IRMz30alsSI

 

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Ivon Prefontaine, PhD's curator insight, March 31, 2:59 PM
Writing for the readers was hard to learn.
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The Difference Between Mobile Friendly and Mobile SEO

The Difference Between Mobile Friendly and Mobile SEO | The Twinkie Awards | Scoop.it
If you’re not sure about the difference between “Mobile Friendly” and Mobile SEO, your website may be missing out on some ke

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janlgordon's curator insight, January 3, 10:05 PM

I selected this article from Curatti written by Jacob Smart because he explains how your website needs to be prepared for a mobile-first digital market.

 

Businesses need to understand the elements of mobile friendly and mobile SEO in order to be successful.

 

How to Understand Mobile Purchasing Methods

 

Your business can achieve improved conversion rates with the application of best practices for mobile usage. I agree that knowing how this is done today can help you get seen.

 

Smart explains how to maximize your website for better results.

 

Here's what caught my attention:

 

  • A mobile-friendly website means the user's journey is both smooth and efficient. This includes having a responsive design and content that is easily viewable on all platforms.

 

  • A mobile-seo website goes beyond a responsive design, and includes search engine optimization for higher visibility in search. This involves keyword usage, a mobile sitemap, mobile indexing, and more.

 

  • Making sure your website readily adapts to any device is important to both mobile-friendly and mobile-seo. Not only should it be responsive, but should also be set up as a dynamic URL with different code for mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ddPB307Fek9

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:28 AM
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Social Media's Explosive Growth

Social Media's Explosive Growth | The Twinkie Awards | Scoop.it
This article delves into the evolution and psychology of the growth of social media, and includes a fascinating gif that demonstrates its explosive growth

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janlgordon's comment, October 20, 2016 3:49 PM
Tank you @Dejan Nikolic & @malek :-)
janlgordon's comment, October 21, 2016 11:00 AM
Thank you @Judi Singleton :-)
janlgordon's comment, October 27, 2016 10:51 AM
Thank you @Judi Singleton @Skylly_W @Anna @malek @steve batchelder @Marcel Plenchette & @Frederico Neiva :-)
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Use Digital Product Announcements to Build a Buzz

Use Digital Product Announcements to Build a Buzz | The Twinkie Awards | Scoop.it
When planning a new product announcement, create buzz with your already loyal audience. Give your audience something that can actually benefi

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janlgordon's comment, September 30, 2016 5:17 PM
Thank you @The Twinkie Awards :-)
janlgordon's comment, October 7, 2016 10:59 PM
Thank you @Skylly_W :-)
janlgordon's comment, October 18, 2016 10:48 AM
Thank you @Patries :-)
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8 Brilliant Content Marketing Innovations from the World’s Best Brands

8 Brilliant Content Marketing Innovations from the World’s Best Brands | The Twinkie Awards | Scoop.it
Discover how eight familiar brands innovate their content marketing in eight unique ways – Content Marketing Institute

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rodrick rajive lal's curator insight, September 15, 2016 3:56 AM
Neil has based his writeup on eight very powerful elements. While not being too serious might surprise the reader, (seriousness might negate good cheer) being able to update and evolve is a given in today's times. In the same way, the ability to educate and empower the customer with expert tips (even if he doesn't buy your product) will go a long way to win customer trust and loyalty. It all boils down to being able to  create a universal yet unique experience for the customer. The customer believes that you have created a specific product just for him, tailormade, custom made and unique (although this is bought by many).
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Tap into User Insights for Better Content Creation

Tap into User Insights for Better Content Creation | The Twinkie Awards | Scoop.it
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things

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janlgordon's comment, August 25, 2016 2:10 PM
Thank you @steve batchelder & @John van den Brink :-)
janlgordon's comment, August 25, 2016 9:33 PM
Thank you @malek & The Twinkie Awards :-)
janlgordon's comment, August 26, 2016 10:46 AM
Thank you @Anna @Ricard Lloria @Skylly_W & @massimo facchinetti :-)
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8 Common Ways Small Businesses Waste Money Marketing

8 Common Ways Small Businesses Waste Money Marketing | The Twinkie Awards | Scoop.it
Nobody sets out to waste the marketing budget but that's the result of unknowingly using ineffective tactics.

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12 Forgotten Tax Deductions When Filing Taxes

12 Forgotten Tax Deductions When Filing Taxes | The Twinkie Awards | Scoop.it
You probably know the basics but did you know you can deduct student loan interest or gambling losses? Here are 12 forgotten tax deductions to use.

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Startup Lessons From a First-Time Entrepreneur Who Raised $25 Million

Startup Lessons From a First-Time Entrepreneur Who Raised $25 Million | The Twinkie Awards | Scoop.it
Despite a lack of experience, first-time entrepreneur Leura Fine raised more than $25 million for her interior design startup.

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11 Ways to Repurpose Blog Content Into New Media

11 Ways to Repurpose Blog Content Into New Media | The Twinkie Awards | Scoop.it
Want to extend the shelf life of your blog content? Repurpose in an updated format!
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7 Signs You Are Running A Successful Small Business | Addicted 2 Success

7 Signs You Are Running A Successful Small Business | Addicted 2 Success | The Twinkie Awards | Scoop.it
Small business owners sometimes have difficulty understanding the performance of their company..

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6 Most Common Reasons Why Startups Fail

6 Most Common Reasons Why Startups Fail | The Twinkie Awards | Scoop.it
Startups are believed to change the face of business and technology and there are times when they fail. What are the common reasons why startups fail?

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VisionFunder's curator insight, March 16, 2016 12:11 PM
The biggest reason startups fail is not understanding their own business and the unique components that must come together to guarantee success, and very often adequate financing is a core but generally misunderstood factor.
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Find the Right Topics for Your Blog

Find the Right Topics for Your Blog | The Twinkie Awards | Scoop.it
No matter how accomplished a blogger you are, it can be a challenge to produce original articles on a regular schedule. Enter Trendin

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janlgordon's curator insight, March 29, 4:50 PM

I selected this article from Curatti written by Catherrine Garcia
 because it provides insights on how to find the best topics for your blog content.

 

Finding fresh, original content can be a challenge for bloggers.

 

How to Find Trending Content

 

Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.

 

Garcia explains the best steps to content research.

 

Here's what caught my attention:

 

  • It's still very important to find the right keywords for your topics. Use Google's tools to discover what's most popular and trending.

 

  • Jump into question and answer websites and social media curation resources into order to discover the most popular headlines and ideas in your niche.

 

  • Use blog comments to not only gain valuable feedback, but to learn more about what your readers want. It's there that you'll see discussions that pertain to questions they need to have answered.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/J1bs30anKmC

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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The Missing Link to Measuring Content Marketing Success

The Missing Link to Measuring Content Marketing Success | The Twinkie Awards | Scoop.it
Marketers need a way to measure the complete success of their efforts across time and platforms which, until now, hasn't been affordable.

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Context Is King In Marketing

Context Is King In Marketing | The Twinkie Awards | Scoop.it
Context is the differentiator in Content Marketing. It is king, and an essential aspect of any digital marketing campaign

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janlgordon's curator insight, January 2, 5:52 PM

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

 

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

 

Why Context is More Important Than Content

 

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

 

Zambito explains the basics of context in how it relates to today's online consumer.

 

Here's what caught my attention:

 

  • In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

 

  • When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

 

  • Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Tony Zambito.

 

Read full article here: http://ow.ly/l7qK307CKXw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:26 AM
I like all hand picked topics by @janlgordon, good article to go through
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Improve Your Content Marketing With a Strong Brand Image

Improve Your Content Marketing With a Strong Brand Image | The Twinkie Awards | Scoop.it
Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in

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janlgordon's comment, October 7, 2016 10:59 PM
Thank you @Skylly_W :-)
janlgordon's comment, October 11, 2016 10:44 AM
Thank you @Judi Singleton :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @Patries :-)
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Use Website Retargeting to Increase Your Business Sales

Use Website Retargeting to Increase Your Business Sales | The Twinkie Awards | Scoop.it
Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience …

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janlgordon's comment, September 14, 2016 2:59 PM
Thank you The Twinkie Awards :-)
janlgordon's comment, September 15, 2016 10:41 AM
Thank you @Ricard Lloria & @BSN :-)
janlgordon's comment, October 7, 2016 11:01 PM
Thank you @Skylly_W :-)
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Improve Your Social Customer Service with Empathy

Improve Your Social Customer Service with Empathy | The Twinkie Awards | Scoop.it
Empathy is a powerful tool to attract and retain customers especially in Social Customer Service. In this post an interesting case study to learn from.

Via janlgordon, John van den Brink, Stan Smith
The Twinkie Awards's insight:
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janlgordon's comment, September 14, 2016 10:40 AM
Thank you @Stan Smith & @Justin Covert :-)
janlgordon's comment, September 14, 2016 3:00 PM
Thank you The Twinkie Awards :-)
janlgordon's comment, October 7, 2016 11:02 PM
Thank you @Skylly_W :-)
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Starting a Side Business? Here are 5 Steps to Avoid Getting Fired

Starting a Side Business? Here are 5 Steps to Avoid Getting Fired | The Twinkie Awards | Scoop.it
Take these steps to ensure your side business won't land you in legal trouble.

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5 Ways for a New Entrepreneur to Get Ahead

5 Ways for a New Entrepreneur to Get Ahead | The Twinkie Awards | Scoop.it
Set yourself up for success in the business world with these tips.

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To Be a Successful Entrepreneur, First Master This 1 Basic Skill

To Be a Successful Entrepreneur, First Master This 1 Basic Skill | The Twinkie Awards | Scoop.it
Remember that everything begins with a conversation.

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7 Signs You Are Entrepreneurial In Nature

7 Signs You Are Entrepreneurial In Nature | The Twinkie Awards | Scoop.it
What characteristics lead some folks to be entrepreneurial in nature, and others are not? Discover specific signs that lead to entrepreneurialism - and if

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How to Build Your Brand Name Through Social Media: A Primer

How to Build Your Brand Name Through Social Media: A Primer | The Twinkie Awards | Scoop.it
Late to the social media party? Here's how to start.

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6 Low Cost Ways to Make Money

6 Low Cost Ways to Make Money | The Twinkie Awards | Scoop.it
Start-ups are often confused as they believe that building a business requires large capital funding. Here are the top 6 categories that need only your time and skill

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