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Curatti Best Articles of 2016 – Part Two

Curatti Best Articles of 2016 – Part Two | The Twinkie Awards | Scoop.it
The second of 3 retrospectives where we thank our great Curatti contributors who wrote 2 or more articles this year.

Via janlgordon
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janlgordon's curator insight, December 23, 2016 9:01 PM

This article on Curatti written by Jan Gordon features Part Two of the best our contributing writers in 2016.

 

Here's what's highlighted

 

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with.

 

In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of requests for us to curate around great Infographics – something we’ve also been happy to bring to our readers.

 

Ultimately, the way we have evolved, we owe a debt of gratitude to each and every one of our contributors and supporters. Let’s not forget all of the great writers who gave us permission to republish their articles. The list of those names reads like a who’s who of established thought leaders, and will be published at the end of this retrospective series.

 

For now, we will present you with excerpts from one article by each contributor who has posted 2 or more articles this year. There are so many, we must break this into 3 parts.

Before and after each excerpt, you’ll find links so that you can read the rest of the article, if you desire. Some very interesting and helpful stuff here!

 

Read the full article to get the scoop from 8 featured authors on Curatti.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead Image: 123rf

 

Read more here: http://ow.ly/FvcE307q8ZL

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Digital Marketing: Pandora’s Box, Panacea or Global Equalizer?

Digital Marketing: Pandora’s Box, Panacea or Global Equalizer? | The Twinkie Awards | Scoop.it
Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers.

Via janlgordon
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janlgordon's curator insight, November 17, 2013 1:27 PM


This is the first in a series of planning and executing successful digital marketing campaigns by Michael Nelson, for Curatti
Jan Gordon:

Digital marketing can either make or break a small business.  If you do it well, you’re rewarded with a reliable and growing stream of customers.  If you do it poorly, you can kill your brand or your business with wasted time and blown budgets.


How do you give your business the best chance to be on the successful side of the equation?


Here are a few highlights:


Marketing is about generating sales for your business.  That is and should be the purpose of marketing regardless of whether you are building your brand or specifically trying to grow your revenue.  


We have inbound marketing, attraction marketing, email marketing, influence marketing, network marketing, content marketing, outbound marketing, affiliate marketing and so on.  


How do we pick one, especially if we are small business owners and not marketing experts?


The most important word in those phrases is “marketing.”  It’s the root of what we’re trying to do.  


If you charge ahead with digital marketing without a clear goal and way to measure your progress, then it doesn’t matter which marketing method you select.  


Begin with setting the theme for your campaign.  Your theme will be high level and visionary in nature.  You then create three (no more) goals that if reached will propel you towards your goal.  


Now you plan.  How will you reach your goals, what needs to be done, what level of resource will be committed to each action and so on.  


The next article will address creating marketing messages,

Circumstance Marketing, and crafting those messages for the digital world.  So stay tuned!


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/HY27zZ]

GregoryBurrus's curator insight, March 5, 2014 2:18 PM

Growing stream of customers from inbound or attraction marketing works

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Websites vs. Blogs Which One is Better and Why

Websites vs. Blogs Which One is Better and Why | The Twinkie Awards | Scoop.it

Via janlgordon, massimo facchinetti
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Campus Extens - UIB Virtual -'s curator insight, January 10, 2014 5:38 AM

El post següent presenta de manera clara i visual les diferències entre un lloc web i un blog, i aporta suggeriments sobre com emprar l’un i l’altre. 

Neil Ferree's curator insight, February 1, 2014 9:15 AM

Read this article by [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] if you 're tossing with which path to proceed with?


I'm in favor of WordPress responsive website for its Social SEO  prowess and mobile adaptibility and publishing power.

Jonathan Ginsberg's curator insight, February 1, 2014 2:16 PM

I build my websites in Wordpress and include a blog component - the best of both worlds.