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Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement

Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement | The Twinkie Awards | Scoop.it

"When we think about traditional measurements of advertising, reach and frequency were at the top of everyone’s brief. How many people are watching my commercial? How many people are driving past my billboard on the highway? 


However, applying traditional advertising measurement models to social media is like asking Henry Ford to make the horse faster instead of inventing a car."


Via Jay
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Rescooped by The Twinkie Awards from DV8 Digital Marketing Tips and Insight
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The World of Social Media Monitoring & Analytics [infographic]

The World of Social Media Monitoring & Analytics  [infographic] | The Twinkie Awards | Scoop.it
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.

Via Lauren Moss, Firas Ghunaim
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Jean-Marie Grange's curator insight, March 20, 2014 10:43 AM

All the tools to monitor and analyze your social media activities. Nice infographic

Marianne Naughton's curator insight, March 27, 2014 9:28 AM

Let Others Stay Up On Social Media

Carole Borie's curator insight, April 2, 2014 10:44 PM

Analytics tools to improve your business on the Web