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The 10 things in advertising you need to know today

The 10 things in advertising you need to know today | The Twinkie Awards | Scoop.it
From Snapchat's push on measurement in Europe to the list of tech IPOs to watch in 2017.

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Rescooped by The Twinkie Awards from Entrepreneurship, Social Media and Digital Marketing
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Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement

Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement | The Twinkie Awards | Scoop.it

"When we think about traditional measurements of advertising, reach and frequency were at the top of everyone’s brief. How many people are watching my commercial? How many people are driving past my billboard on the highway? 


However, applying traditional advertising measurement models to social media is like asking Henry Ford to make the horse faster instead of inventing a car."


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Rescooped by The Twinkie Awards from Facebook for Business Marketing
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Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Combine Email and Facebook Ad Campaigns for Greater Success (Example) | The Twinkie Awards | Scoop.it
Running concurrent email and Facebook ad campaigns with consistent messaging that work together can have impressive results. Here is an example...

Via Peg Corwin
The Twinkie Awards's insight:

Learn how to create a process to convert your prospects to customers using the 1-2 punch of Facebook and email.  This is sophisticated and slick.

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BSN's curator insight, March 28, 2016 7:54 AM

Learn how to create a process to convert your prospects to customers using the 1-2 punch of Facebook and email.  This is sophisticated and slick.

steve batchelder's curator insight, March 28, 2016 10:59 AM

Learn how to create a process to convert your prospects to customers using the 1-2 punch of Facebook and email.  This is sophisticated and slick.

John Grant's curator insight, March 28, 2016 2:58 PM

Learn how to create a process to convert your prospects to customers using the 1-2 punch of Facebook and email.  This is sophisticated and slick.

Rescooped by The Twinkie Awards from Facebook for Business Marketing
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Facebook Canvas: How to Create an Immersive Facebook Ads Experience

Facebook Canvas: How to Create an Immersive Facebook Ads Experience | The Twinkie Awards | Scoop.it
Facebook Canvas provides advertisers awesome opportunities for creating immersive experiences. Here's a step-by-step guide to create your own.

Via Peg Corwin
The Twinkie Awards's insight:

Great 5 minute video shows you how to create mobile ads with Facebook's Canvas format.

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Peg Corwin's curator insight, February 27, 2016 3:39 PM

Great 5 minute video shows you how to create mobile ads with Facebook's Canvas format.

Rescooped by The Twinkie Awards from Facebook for Business Marketing
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How to Build a Better Target Audience for Your Facebook Ads

How to Build a Better Target Audience for Your Facebook Ads | The Twinkie Awards | Scoop.it
Do you want to reach the right people with your Facebook Ads? This article shares how to build a target audience for your Facebook ads.

Via Peg Corwin
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Peg Corwin's curator insight, January 1, 2016 2:52 PM

We all have to master Facebook Ads if we want to use the platform now.  Good post on audience targeting.

Carol Dombach Deckert's curator insight, April 2, 2016 8:37 AM

We all have to master Facebook Ads if we want to use the platform now.  Good post on audience targeting.

Rescooped by The Twinkie Awards from Marketing Automation
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5 Tips to Improve Your Social Media Ad Campaigns

5 Tips to Improve Your Social Media Ad Campaigns | The Twinkie Awards | Scoop.it
Do you want more from your social media efforts? This article shares five tips to improve your social media ad campaigns.

Via Peg Corwin, Jeff Greer
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Peg Corwin's curator insight, November 14, 2015 7:03 PM

As someone working hard on mastering social media ads, these time are welcome.

Jeff Greer's curator insight, November 26, 2015 9:33 AM

Smart tips for anyone advertising on Social Media.

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How to Create Facebook Ads With Emails: 5 Creative Ideas

How to Create Facebook Ads With Emails: 5 Creative Ideas | The Twinkie Awards | Scoop.it
Do you have an email list? This article shows five ways to target your email subscribers with Facebook ads.

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Peg Corwin's curator insight, November 6, 2015 9:39 PM

Super ideas for making the most of that email list to run Facebook ads. For an ecommerce business, upload a list of past purchasers and create a custom audience like them. 80,000 good customers can scale to 2 million like them to target.

Rescooped by The Twinkie Awards from The MarTech Digest
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How to Assess an Ad's Creativity - HBR

How to Assess an Ad's Creativity - HBR | The Twinkie Awards | Scoop.it
This test can help you better target your ad investments.

 

Originality: An original ad comprises elements that are rare, surprising, or move away from the obvious and commonplace. The focal element here is uniqueness of the ideas or features contained in the ad.

Flexibility: Flexibility is seen in an ad's ability to link a product to a range of different uses or ideas.

Elaboration:  Many ads are creative because they contain unexpected details or extend basic ideas so they become more intricate and complicated.

Synthesis: An ad that is creative along this dimension blends normally unrelated objects or ideas.

Artistic Value: Ads with a high level of artistic creativity contain aesthetically appealing verbal, visual or sound elements. Their production quality is high, their dialog is clever, their color palettes is original, or their choice of music is somehow memorable.

 

Combining elaboration with originality had almost double the average impact of a creative pairing on sales, closely followed by the combination of Artistic Value and Originality (1.89, accounting for 11% of all combos). The weakest combination was flexibility and elaboration, which had less than half the average pairing's impact on sales. Yet we found that in terms of usage there was little difference between them: advertisers did not seem to favor any one combination over the other.


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marketingIO's curator insight, May 22, 2013 9:38 AM

So damn subjective. Regardless, the question is how can this information be used by the B2B marketer? We think that you may substitute "advertising" with "content marketing" so that the combination of elaboration and originality may have an impact on your demand generation efforts. Having said that, isn't the combination of elaboration and originality really the element of surprise? And isn't surprise one of the marketer's greatest tools? End result: THE TOPICS OF YOUR CONTENT SHOULD ELICIT SURPRISE!


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Rescooped by The Twinkie Awards from Curation, Social Business and Beyond
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Use Website Retargeting to Increase Your Business Sales

Use Website Retargeting to Increase Your Business Sales | The Twinkie Awards | Scoop.it
Your website should be a lead generating magnet in addition to your online marketing efforts. One way to achieve this is through retargeting. Wikipedia defines this as “targeted to consumers based on their previous Internet actions.” After installing a snippet of code on your website, targeted ads featuring your company will appear as your audience …

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janlgordon's comment, September 14, 2016 2:59 PM
Thank you The Twinkie Awards :-)
janlgordon's comment, September 15, 2016 10:41 AM
Thank you @Ricard Lloria & @BSN :-)
janlgordon's comment, October 7, 2016 11:01 PM
Thank you @Skylly_W :-)
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How to Improve Your Facebook Ad Performance

How to Improve Your Facebook Ad Performance | The Twinkie Awards | Scoop.it
Want to scale your success with Facebook advertising? Discover how to use Facebook Audience Insights to improve the performance of your Facebook ads.

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Peg Corwin's curator insight, May 28, 2016 9:47 AM

More great tips to improve your Facebook ads.

Patricia Lynn's curator insight, July 12, 2016 7:08 PM
How to Improve Your Facebook Ad Performance
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How to Create a Conversion-Based Facebook Campaign

How to Create a Conversion-Based Facebook Campaign | The Twinkie Awards | Scoop.it
It’s no secret that, when it comes to growing a community and engaging with a fan base, social media is the undisputed champion. Unfortunately, Page Likes don’t

Via Peg Corwin
The Twinkie Awards's insight:

Step by step instructions to create that Facebook ad campaign, and how to manage for conversions.

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Luigi Cangiano's curator insight, March 5, 2016 11:00 AM

Step by step instructions to create that Facebook ad campaign, and how to manage for conversions.

BSN's curator insight, March 7, 2016 4:55 AM

Step by step instructions to create that Facebook ad campaign, and how to manage for conversions.

Minted Marketing's curator insight, March 14, 2016 4:02 PM

Step by step instructions to create that Facebook ad campaign, and how to manage for conversions.

Rescooped by The Twinkie Awards from Entrepreneurship, Social Media and Digital Marketing
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3 Ways Digital Advertising Supports Your Content Marketing Mission

3 Ways Digital Advertising Supports Your Content Marketing Mission | The Twinkie Awards | Scoop.it
Learn how digital advertising gives your content marketing strategy the tactical support it needs to reach your campaign objectives and drive content creation.

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Rescooped by The Twinkie Awards from Marketing Automation
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Facebook Retargeting Spend Increases: New Research

Facebook Retargeting Spend Increases: New Research | The Twinkie Awards | Scoop.it
The arrival of B2B advertising on Facebook pushed up retargeting results. While many marketers considered Facebook the domain of B2C, this year B2B got impressive results adding Facebook to their retargeting destinations.

Via Peg Corwin, Jeff Greer
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Peg Corwin's curator insight, November 14, 2015 6:52 PM

Both B2C and B2B businesses can use Facebook to retarget website visitors on Facebook. Better ROI than display advertising.

Jeff Greer's curator insight, November 26, 2015 9:51 AM

Did you know the average person needs to see an ad 7 times before taking action?  Facebook Retargeting is a powerful weapon to help get more traffic looking at your offers.


Rescooped by The Twinkie Awards from Facebook for Business Marketing
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Two New Facebook Tools to Improve Local Marketing

Two New Facebook Tools to Improve Local Marketing | The Twinkie Awards | Scoop.it
Today we're making it easier for businesses with multiple retail locations to create local awareness ads, and we're giving local businesses more insight into the people around their stores.

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Peg Corwin's curator insight, November 14, 2015 5:25 PM

Quote: "Now, with the launch of two new products for local businesses, we’re making it easier for businesses with multiple locations to create local ads for each store and also giving businesses more insight into the groups of people near their stores."

Digital Communication Students's curator insight, November 16, 2015 5:51 PM

Facebook también se une en la tarea de promocionar empresas locales. Nuevas aplicaciones están siendo creadas con el objetivo de que pequeñas empresas también tengan visibilidad

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#Customer #Experience Is More Important Than #Advertising - #Infographic

#Customer #Experience Is More Important Than #Advertising - #Infographic | The Twinkie Awards | Scoop.it

Via Eric_Determined / Eric Silverstein, Jean-Luc Le Moal
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Eric_Determined / Eric Silverstein's curator insight, December 30, 2013 1:04 AM

@Flavmartins article with #Infographic by @Zendesk is clear:


"Word of mouth carries a big, heavy stick when it comes to the reputation of your business products and services. Facebook, Twitter, Yelp, and other social media and reviews sites help to amplify to voice of the customer. With the power that a single bad customer service experience can have at creating future business opportunities, it’s critical that you focus on investing in the overall #customer #experience!"


Share your thoughts on the #Data provided within the infographic?



Roberto Nocera's curator insight, January 1, 2014 3:30 PM

Infographic - the importance of Customer Experience

Lori Xavier's curator insight, January 5, 2014 5:09 PM

or where the customer is queen...