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Social Media ROI? You're Doing it Wrong

Social Media ROI? You're Doing it Wrong | The Twinkie Awards | Scoop.it
Social ROI is one of those terms that drives social marketers crazy, and for good reason. But what you think you know about Social ROI might hurt you.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 2, 2016 12:37 AM

I agree with Kevin Shively. We look at social media ROI the wrong way. We put the cart before the horses with our strategies. 

 

Not only do we need attribution, but we also have to understand the buyer's journey.

 

An interesting article!

Alex Rich's curator insight, June 2, 2016 1:25 PM
W
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Wow... just when I thought I was close to mastery :(
... check out these timely tips...
 
Alex Rich's curator insight, June 2, 2016 1:28 PM
F


Finally... a few tips about a successful strategy...

 
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Content Marketing ROI: how to define, measure and improve content effectiveness

Content Marketing ROI: how to define, measure and improve content effectiveness | The Twinkie Awards | Scoop.it
55% of B2B marketers are unsure of their content marketing ROI. If you're one of these B2B marketers, here's where you should start with.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, November 7, 2015 8:00 AM

Learn lean content marketing in this post.


".....once you know how each piece of content performs on an individual basis, some low hanging fruits will appear: stop doing the nice kitten picture post that got 200 likes but converted no one and do more actionable posts that generated 100 conversions. The next step will be to improve ROI which means either getting more results for the same cost or finding ways to deliver these same results at lower costs. Or even both at the same time."

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Digital Marketing: Pandora’s Box, Panacea or Global Equalizer?

Digital Marketing: Pandora’s Box, Panacea or Global Equalizer? | The Twinkie Awards | Scoop.it
Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers.

Via janlgordon
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janlgordon's curator insight, November 17, 2013 1:27 PM


This is the first in a series of planning and executing successful digital marketing campaigns by Michael Nelson, for Curatti
Jan Gordon:

Digital marketing can either make or break a small business.  If you do it well, you’re rewarded with a reliable and growing stream of customers.  If you do it poorly, you can kill your brand or your business with wasted time and blown budgets.


How do you give your business the best chance to be on the successful side of the equation?


Here are a few highlights:


Marketing is about generating sales for your business.  That is and should be the purpose of marketing regardless of whether you are building your brand or specifically trying to grow your revenue.  


We have inbound marketing, attraction marketing, email marketing, influence marketing, network marketing, content marketing, outbound marketing, affiliate marketing and so on.  


How do we pick one, especially if we are small business owners and not marketing experts?


The most important word in those phrases is “marketing.”  It’s the root of what we’re trying to do.  


If you charge ahead with digital marketing without a clear goal and way to measure your progress, then it doesn’t matter which marketing method you select.  


Begin with setting the theme for your campaign.  Your theme will be high level and visionary in nature.  You then create three (no more) goals that if reached will propel you towards your goal.  


Now you plan.  How will you reach your goals, what needs to be done, what level of resource will be committed to each action and so on.  


The next article will address creating marketing messages,

Circumstance Marketing, and crafting those messages for the digital world.  So stay tuned!


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/HY27zZ]

GregoryBurrus's curator insight, March 5, 2014 2:18 PM

Growing stream of customers from inbound or attraction marketing works

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4 Keys to Effectively Measuring Your Content Marketing Efforts | Adobe

4 Keys to Effectively Measuring Your Content Marketing Efforts | Adobe | The Twinkie Awards | Scoop.it
The nature of attracting customers has changed. The quality of your digital content now drives nearly every aspect of successful customer engagement.

Via Frank Delmelle, massimo facchinetti
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What Comes First The Customer, or Marketing and Innovation?

What Comes First The Customer, or Marketing and Innovation? | The Twinkie Awards | Scoop.it
Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.

Via janlgordon
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janlgordon's comment, December 15, 2013 11:40 PM
Marty Koenig, Thank you Marty! You are so right, if we keep talking to each other and following popular trends, it's very possible that we will miss the boat. .
Charles Rein's curator insight, December 17, 2013 12:15 PM

The Idea of the Customer comes first, then the plan to pull them into your market

Ray Beauchamp's curator insight, December 28, 2013 4:23 PM

"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".

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7 Steps To Calculate Your Social Media ROI [Infographic]

7 Steps To Calculate Your Social Media ROI [Infographic] | The Twinkie Awards | Scoop.it
Calculating your social media ROI is tricky. To help you figure it out, this infographic presents some of the most popular formulas to measure your success.
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