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Questions That Readers Want Answered In Your Marketing Content

Questions That Readers Want Answered In Your Marketing Content | The Twinkie Awards | Scoop.it

Whether it’s your website, blog, brochure, newsletter, Facebook page, press release or newspaper ad, nobody reads your content because they’re simply enamored with your business. Why? Because nobody cares about your business. Don’t take it personally. And please, stop scowling at me because I’m sure it’s not the first time you’ve heard this. People read your marketing content because they’re looking for answers to questions. The first of these questions is usually, “What can your business do for me?”...


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Jeff Domansky's curator insight, May 15, 2013 12:34 PM

This is such an excellent post from Scott McKelvey. He really boils down to the key questions that your website, customer communications and content marketing need to answer for your customers or target markets. Recommended reading.

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Adventures in Marketing: Polaroid Will Make an ‘Instagram Camera’ | PRNewser

Adventures in Marketing: Polaroid Will Make an ‘Instagram Camera’ | PRNewser | The Twinkie Awards | Scoop.it

As if Instagram weren’t easy enough already, last week we learned that the Socialmatic, aka the “Instagram Camera”, is really going to happenthanks to a deal between an Italian inventor and the folks responsible for the Polaroid name. We find the concept behind this product amusing, but it also represents the latest step in an interesting rebranding experiment.

 

The old-school camera company went bankrupt more than a decade ago, and the folks who bought the name quickly began making money by licensing it to other brands. C&A Licensing, which owns the rights to all things “Polaroid”, already attempted to tie it to the smartphone craze earlier this year by planning a series of “FotoBar” locations that aim to put the brand back in business by aping the Apple Genius Bar retail model....


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Jeff Domansky's curator insight, March 18, 2013 1:16 PM

With your Google Glass, Instagram Camera and iPhone, your mobile PR office is set. Isn't marketing wonderful?

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Could TV casting scams hurt reputable PR firms? | Articles | Home

Could TV casting scams hurt reputable PR firms? | Articles | Home | The Twinkie Awards | Scoop.it
Agencies that promise placements on the Oprah Winfrey Network and ‘The Rachael Ray Show’ in exchange for thousands of dollars don’t represent PR as a whole, but not everyone realizes that.

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Jeff Domansky's curator insight, May 13, 2013 7:38 PM

A sad act by the firm criticized for promising prospects appearances on network shows. Unethical and a poor reflection on many other great PR agencies.