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Most Innovative Meetings 2016: #1 Google I/O

Most Innovative Meetings 2016: #1 Google I/O | The Twinkie Awards | Scoop.it
"Taking cues from music festivals, the tech giant demonstrates how to revitalize an event to serve and celebrate attendees."

Via Jay
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Beyond Google: How to Perform SEO for Other Search Engines

Beyond Google: How to Perform SEO for Other Search Engines | The Twinkie Awards | Scoop.it
Unlike getting viral on social media, search engines can’t be pleased overnight.

But, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources. 

Search traffic is stable, scalable and free.

Most users do most of their web surfing through Google. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery.


Google probably didn’t lose its mojo. Neither will it lose its monopolistic market share, any time soon. 

But, it’s worth considering other search engines, like Bing and Yahoo for your enterprise. This is especially true, given that they get a higher conversion rate.


Via Antonino Militello, donhornsby, massimo facchinetti
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donhornsby's curator insight, August 28, 2016 9:50 AM
(From the article): Why you should care about other search engines: A look at the current search market Unlike getting viral on social media, search engines can’t be pleased overnight. But, once you’ve built authority in their eyes, then search traffic doesn’t fade away like other sources. Search traffic is stable, scalable and free. Most users do most of their web surfing through Google. The explosion in popularity of Google Chrome as a web browser means that users won’t see other search engines during their content discovery. In the 2016 U.S. Desktop Search Engine Rankings, by ComScore, Google sites had a 63.8% of the search share. This means that other search engines also have a decent user base.
Anuj Saxena's curator insight, November 4, 2016 12:56 AM
We need to optimize our site and business for other search engines too apart from Google.
 
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Google Docs just made it a lot easier to view your documents on most e-readers

Google Docs just made it a lot easier to view your documents on most e-readers | The Twinkie Awards | Scoop.it
A small but potentially useful update for budding authors using Google Docs: you can now export your musing as .epub files - one of the most popular open f

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Google X has a new logo and name

Google X has a new logo and name | The Twinkie Awards | Scoop.it
Alphabet has renamed its secretive, futuristic lab and given it a new logo.

Via Leroux Sylvain, Sylvain Leroux
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Rescooped by The Twinkie Awards from Curation, Social Business and Beyond
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2013: A Year of Change, Challenge and What's Coming Next

2013: A Year of Change, Challenge and What's Coming Next | The Twinkie Awards | Scoop.it
When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the

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janlgordon's curator insight, December 26, 2013 3:31 PM

This fascinating article from Arc Blog takes a look at where we've been in 2013 and how technology will transform the way we live and connect with information through technology. Great insights and ideas to get you thinking about how you might leverage these opportunities for your business.


Here are some highlights;


The Promise of 2013 was fulfilled:


"2013 came in like a lamb but it did not disappoint. It most definitely is roaring into 2014 at full force".


This article talks about the "fascinating look at the percolation of events that draw more and more significance from the rise of consumer awareness and its impending impact on business and its operations".


"The ultimate future is the the way you connect people to your life and how you connect to information" Examples discussed are:

 

Hummingbird, Bitcoin, Google Glass, iBeacon the shopping in-store App from Apple.


Their are pros and cons but overall, our lives will never be the same, exciting things coming our way in 2014!.


Selected by Jan Gordon for Curatti covering Curation, Social Busness and Beyond


Read full article here: [http://bit.ly/1fKs29i]


Image: Newslettercartoon.com

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Google launches City Expert program to compete with Yelp | Digital Trends

Google launches City Expert program to compete with Yelp | Digital Trends | The Twinkie Awards | Scoop.it
Looking for a way to attract higher quality reviews to the Google+ Local and Google Maps platforms, Google is searching for city experts to create authoritative reviews for businesses in major cities.

Via Cendrine Marrouat - cendrinemarrouat.com
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Your Guide To The Top 10 Social Video Brands

Your Guide To The Top 10 Social Video Brands | The Twinkie Awards | Scoop.it
GoMedia recently compiled the top 100 brands on video, so with that in mind, we delve into each brand and find out what they did to reach the top...

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This is Google Cloud and G Suite

This is Google Cloud and G Suite | The Twinkie Awards | Scoop.it
All the apps you used to know as Google Apps for Work are now G Suite, and they're part of a larger platform now dubbed Google Cloud.

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Why Your Website Needs a Mobile Experience Design

Why Your Website Needs a Mobile Experience Design | The Twinkie Awards | Scoop.it
Somewhere north of a billion: that’s the boggling number of websites the internet houses—but most of them aren’t optimized for mobile viewing. Although mobile and tablet devices are the internet

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janlgordon's comment, June 28, 2016 11:22 PM
Thank you @Jenne and @Skylly_W :-)
janlgordon's comment, July 15, 2016 10:50 AM
Thank you @Anna :-)
janlgordon's comment, July 27, 2016 10:43 AM
Thank you @Antonio Ormachea :-)
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How Search Works - The Story – Inside Search – Google

How Search Works - The Story – Inside Search – Google | The Twinkie Awards | Scoop.it

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8 SEO Trends You Must Know for 2015 & 2016

8 SEO Trends You Must Know for 2015 & 2016 | The Twinkie Awards | Scoop.it
SEO is one of the areas of online marketing where more changes and updates occur every year. In this 2015, the reality is that optimizing a website for the search engine is getting tougher and complicated day because every day makes more stops: Content Marketing, Local SEO, Mobile SEO etc. Take a look at latest…

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Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad

Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad | The Twinkie Awards | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.

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Jill Prest Hart's curator insight, October 10, 2013 10:47 PM

I agree with one of the commentors on this post, that said, Google is doing this in response to the competition with FB et al. FB is making huge inroads in Googles once great monopoly.  You can still find keywords that will rank with reverse attack marketing and can learn about it here: http://www.reverse-attack-marketing.info

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 9:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | The Twinkie Awards | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....


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The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google

The Age of Multi-Screen Information Consumption: A Visual Analysis and Report from Google | The Twinkie Awards | Scoop.it

Robin Good: If you are interested i understanding how most people utilize and move between the use of their smartphone or tablet, to their desktops or TV screens and viceversa, this elegantly illustrated feature by Google, will definitely provide you with some new insight and some relevant data.

 

"Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals."

 

"...some insights from our latest research:

 

-> 90% of consumers begin a task on one device and then complete it on another device.

 

-> Smartphones are by far the most common starting point for this sequential activity.

 

-> TV no longer commands our full attention.

 

-> TV strategy should be closely aligned and integrated with the marketing strategies for digital devices.

 

In essence: "While consumers are using more than one device simultaneously, content viewed on one device can trigger specific behavior on the other.

Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed."

 

 

Recommended. Both for the info as well as for its presentation and design approach. 9/10

 

 

 

Presentation Study - Report: http://www.thinkwithgoogle.com/insights/library/studies/the-new-multi-screen-world-study/

 

Infographic: http://www.thinkwithgoogle.com/insights/library/infographics/multi-screen-world-infographic/

 

Interactive PDF: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf

 

Highly recommended: http://www.thinkwithgoogle.com/insights/featured/new-multi-screen-world-insight/

 

(Found via Alessio Carciofi)

 

 


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Joan Stewart's curator insight, December 26, 2012 7:35 AM

Joan Stewart: Nice scoop from Robin Good, Google is adding new app designs on an ongoing basis, easy diagram to follow what is happening with TV and Mobile mainly, they appear to be the focus.