PBS MediaShift Content Marketing Rises, But Will It Hurt Paid Ads? PBS MediaShift "They are hot topics in marketing these days for businesses of all sizes, because we are struggling with morphing our organizations into 'publishers,'" she said.
Last week's B2B marketing article offered five tactics on retargeting as a marketing strategy. This week, we're "retargeting" you with five more tactics from our group of experts.
Read on to learn what three of our sources said about retargeting in multiple marketing channels including email, online advertising, paid search and social media. The tactics covered this week include using analytics coding instead of website coding for retargeting, and tailoring your message for specific audiences. Plus, you will learn the importance of burn pixels, retargeting on Facebook and why you need to test your retargeting campaigns.
Tactic #1. Use analytics coding for retargeting tracking
Tactic #2. Tailor retargeting efforts to specific audiences
Tactic #3. Use burn pixels after conversion
Tactic #4. Don't overlook retargeting through social media networks
Tactic #5. Test your retargeting program to increase internal resources
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.