The Truth About Marketing
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Top 3 Mistakes B2B Companies Need to Avoid in Social Media Marketing

Top 3 Mistakes B2B Companies Need to Avoid in Social Media Marketing | The Truth About Marketing | Scoop.it
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Rescooped by Ruth White-Cabbell from Technology and Marketing
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Content Marketing Rises, But Will It Hurt Paid Ads? - PBS MediaShift

Content Marketing Rises, But Will It Hurt Paid Ads? - PBS MediaShift | The Truth About Marketing | Scoop.it
PBS MediaShift
Content Marketing Rises, But Will It Hurt Paid Ads?
PBS MediaShift
"They are hot topics in marketing these days for businesses of all sizes, because we are struggling with morphing our organizations into 'publishers,'" she said.

Via Zhendan (Max) Wang
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Rescooped by Ruth White-Cabbell from The MarTech Digest
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B2B Retargeting: 5 tactics from burn pixels to Facebook | MarketingSherpa

B2B Retargeting: 5 tactics from burn pixels to Facebook | MarketingSherpa | The Truth About Marketing | Scoop.it
Last week's B2B marketing article offered five tactics on retargeting as a marketing strategy. This week, we're "retargeting" you with five more tactics from our group of experts.

 

Read on to learn what three of our sources said about retargeting in multiple marketing channels including email, online advertising, paid search and social media. The tactics covered this week include using analytics coding instead of website coding for retargeting, and tailoring your message for specific audiences. Plus, you will learn the importance of burn pixels, retargeting on Facebook and why you need to test your retargeting campaigns.

 

Summary:

Tactic #1. Use analytics coding for retargeting tracking

Tactic #2. Tailor retargeting efforts to specific audiences

Tactic #3. Use burn pixels after conversion

Tactic #4. Don't overlook retargeting through social media networks

Tactic #5. Test your retargeting program to increase internal resources

 


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marketingIO's curator insight, April 18, 2013 9:25 AM

Another underutilized tactic: retargeting. We strongly urge you to consider retargeting as a mainstay tool associated with your digital marketing efforts, regardless of the tactic(s) used. Please click through to learn more, or search the MAA using the retargeting tag.