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The Transmedia Revolution
The technology of storytelling
Curated by Peter Usagi
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For Storytelling Projects, Cool New Multimedia Tools | MindShift

For Storytelling Projects, Cool New Multimedia Tools | MindShift | The Transmedia Revolution | Scoop.it
Paul Salopek and Ahmed Kabil Writing will always be important, but weaving text, images, sound, and presentation together can give students more and diff

Via Hans Heesterbeek
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Once Upon a Soda - Forbes

Once Upon a Soda - Forbes | The Transmedia Revolution | Scoop.it
Consulting firm Starlight Runner helps movie directors like James Cameron--and big brands from Coca-Cola to Mattel to Pepperidge Farm--keep their stories straight.

Via Simon Staffans, Margaret Doyle
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Simon Staffans's curator insight, January 25, 2013 8:26 AM

A look at Starlightrunner, well worth the attention!

Margaret Doyle's curator insight, January 25, 2013 9:59 AM

Recognition of this kind is wonderful to see. The Transmedia storyteller is slowly but surely being understood by business and seen as the invaluable partner in their business strategy, brand development, and culture that they can be. 

Dr. Pamela Rutledge's curator insight, January 26, 2013 10:13 AM

Great article reinforces that it's all about the story.

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Publishing Perspectives :
Alice Born Digital: How Transmedia Storytelling Becomes a Billion Dollar Business

Publishing Perspectives :<br/> Alice Born Digital: How Transmedia Storytelling Becomes a Billion Dollar Business | The Transmedia Revolution | Scoop.it
Ian Harper explains the Inanimate Alice project and what makes this transmedia experience a success in this emerging field of storytelling.

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Storytelling Evolution, Body and Physicality | Transmedia - Gamification - Storytelling

Storytelling Evolution, Body and Physicality | Transmedia - Gamification - Storytelling | The Transmedia Revolution | Scoop.it
Talk at Narrative Strategies - Future Perspectives on techniques for the design of narrative experiences. Madeira, 4th & 5th December 2012.
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Narrative Medicine

Narrative Medicine | The Transmedia Revolution | Scoop.it
Using stories to improve communication between health care providers and patients (Que Curator tan interesante...
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In Twitter, An Emerging Creative Medium For The Digital Age

In Twitter, An Emerging Creative Medium For The Digital Age | The Transmedia Revolution | Scoop.it
The notebook that Pulitzer-prize winning author Jennifer Egan used to compose her short story Black Box had eight small squares on each page.

 

In May, the New Yorker fiction department's Twitter account published the story during 10 one-hour nightly installments of tweets. Instead of using the platform to discuss a television program, a speech, or a news event occurring elsewhere, users tuned into something occurring on the platform itself. Twitter became not a second screen, but a first screen.

 

The story Egan wrote developed differently on Twitter than it would have if written with another medium in mind.

 

“This is not a new idea, of course,” Egan wrote about her desire to compose for Twitter, “but it’s a rich one--because of the intimacy of reaching people through their phones, and because of the odd poetry that can happen in a hundred and forty characters.”...


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A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity

A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity | The Transmedia Revolution | Scoop.it

This is really a great piece by Roger C. Parker for Content Marketing Institute. We can all use a little help to increase our content marketing strategy, I found this two-step approach very useful and wanted to bring it to your attention:  


Looking to increase your content marketing productivity? Get yourself started with this two-step approach to creating an editorial calendar.


Here are the benefits you'll receive by following this approach:


*Perspective: The Monthly Editorial Calendar work sheet creates a birdy-eye, big picture view of your editorial calendar, helpinng you focus attetion on your prospects' key goals and objectives


**Easier decision-making: Focusing on 12 mothly themes at the beginning of y our content development process helps reduce the  number of decisions needed and increase the likelihood of getting a consensus on your ideas


**Consistency: Multiple projects that address different aspects of each month's theme reinforces your firm's key messages on a regular, ongoing basis


**Scalability: The two-step approach to creating an editorial calendar is efficient enough for small firms and self-employed professionals, yet it can be upgraded to create robust applications for larger corporations


**Efficiency: Identifying overarching themes that can be reinforced on a weekly basis also simplifies your efforts to reformat, repurpose or recycle your key messages across multiple media channels


Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"


See full article here: [http://bit.ly/OMT0iV]


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CultureLab: Storytelling 2.0: Metamorphosis of the storybook

CultureLab: Storytelling 2.0: Metamorphosis of the storybook | The Transmedia Revolution | Scoop.it
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | The Transmedia Revolution | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?

Via Gregg Morris, Hans Heesterbeek
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Sandra Argüelles's curator insight, May 1, 2013 4:10 PM

John ama Batman... casos como el de John existen por doquier, gente que de ser consumidora pasó a ser prosumidora por ser fanática de algún producto mediático y ahora él o ella colabora en la narrativa transmedia de ese producto

ana marcela's comment, May 7, 2013 9:19 PM
un entendible y corto artículo que resume lo básico y elemental de qué es lo transmedia con un gran ejemplo como lo es Batman :) estoy segura de que mas de alguno de nosotros creció con el universo de Batman y es super padre darte cuenta como lo transmedia siempre ha sido parte de nosotros
Jeanette's comment, May 8, 2013 8:23 PM
¿Hay grados de transmedialidad?
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The Power of Storytelling

The Power of Storytelling | The Transmedia Revolution | Scoop.it
As the end of the year approaches I find myself thinking a lot about stories -- the stories I've told, the stories I've read, and the stories that all of you have shared with us.

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Comics for Film, Games, and Animation: Using Comics to Construct Your Transmedia Storyworld: Tyler Weaver: 9780240823782: Amazon.com: Books

Comics for Film, Games, and Animation: Using Comics to Construct Your Transmedia Storyworld

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Comics for Film, Games, and Animation: Using Comics to Construct Your Transmedia Storyworld [Tyler Weaver] on Amazon.com. *FREE* super saver shipping on qualifying offers.
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Storytelling Story-Selling Secret Sources - Steve Kayser's Riffs & Tiffs

Storytelling Story-Selling Secret Sources - Steve Kayser's Riffs & Tiffs | The Transmedia Revolution | Scoop.it
Storytelling story-selling content is the new advertising, marketing & PR. It's a harsh new reality all businesses and employees have to face.
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The Science of Storytelling

The Science of Storytelling | The Transmedia Revolution | Scoop.it

"A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful."


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Transmedia Across Disciplines at National Association of Broadcasters | Wired Magazine | Wired.com

Transmedia Across Disciplines at National Association of Broadcasters | Wired Magazine | Wired.com | The Transmedia Revolution | Scoop.it
Leaders in the field of transmedia storytelling converged at the National Association of Broadcasters Show to discuss its potential for engaging audiences...
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Novels as the Driving Platform

Perhaps counterintuitively, novels are the story platform most inherently suited for Transmedia expansion.  Unlike movies and videogames, which are often tightly plotted by design, novels have enormous scope to provide character detail, story universe specificity and expository backstory.  Because the experience of reading a book is more leisurely by nature, the reader tolerates the introduction of details that may not seem immediately relevant to the plot – an excellent way of introducing future Transmedia story elements “by the back door” so to speak.

 


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