The notebook that Pulitzer-prize winning author Jennifer Egan used to compose her short story Black Box had eight small squares on each page.
In May, the New Yorker fiction department's Twitter account published the story during 10 one-hour nightly installments of tweets. Instead of using the platform to discuss a television program, a speech, or a news event occurring elsewhere, users tuned into something occurring on the platform itself. Twitter became not a second screen, but a first screen.
The story Egan wrote developed differently on Twitter than it would have if written with another medium in mind.
“This is not a new idea, of course,” Egan wrote about her desire to compose for Twitter, “but it’s a rich one--because of the intimacy of reaching people through their phones, and because of the odd poetry that can happen in a hundred and forty characters.”...
This is really a great piece by Roger C. Parker for Content Marketing Institute. We can all use a little help to increase our content marketing strategy, I found this two-step approach very useful and wanted to bring it to your attention:
Looking to increase your content marketing productivity? Get yourself started with this two-step approach to creating an editorial calendar.
Here are the benefits you'll receive by following this approach:
*Perspective: The Monthly Editorial Calendar work sheet creates a birdy-eye, big picture view of your editorial calendar, helpinng you focus attetion on your prospects' key goals and objectives
**Easier decision-making: Focusing on 12 mothly themes at the beginning of y our content development process helps reduce the number of decisions needed and increase the likelihood of getting a consensus on your ideas
**Consistency: Multiple projects that address different aspects of each month's theme reinforces your firm's key messages on a regular, ongoing basis
**Scalability: The two-step approach to creating an editorial calendar is efficient enough for small firms and self-employed professionals, yet it can be upgraded to create robust applications for larger corporations
**Efficiency: Identifying overarching themes that can be reinforced on a weekly basis also simplifies your efforts to reformat, repurpose or recycle your key messages across multiple media channels
Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
"A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful."
Perhaps counterintuitively, novels are the story platform most inherently suited for Transmedia expansion. Unlike movies and videogames, which are often tightly plotted by design, novels have enormous scope to provide character detail, story universe specificity and expository backstory. Because the experience of reading a book is more leisurely by nature, the reader tolerates the introduction of details that may not seem immediately relevant to the plot – an excellent way of introducing future Transmedia story elements “by the back door” so to speak.