The Transmedia Multiverse
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The Transmedia Multiverse
The Transmedia Multiverse is about to seep into all aspects of our lives as the real and imagined merge.
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'Cloud Atlas' First Look

An exploration of how the actions of individual lives impact one another in the past, present and future, as one soul is shaped from a killer into a hero, an... (#TransMedia #AnyBody ?
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The Do's and Dont's of Content Marketing - Info...

The Do's and Dont's of Content Marketing - Info... | The Transmedia Multiverse | Scoop.it
The Do's and Dont's of Content Marketing for a successful Content Marketing Strategy are outlined in the content Marketing Infographic (The Do's and Dont's of Content Marketing - Infographic | @scoopit via @adrian_kingwell
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Yamantaka // Sonic Titan: DIY Transmedia Through Crowd Sourcing

Yamantaka // Sonic Titan: DIY Transmedia Through Crowd Sourcing | The Transmedia Multiverse | Scoop.it

Laura Sterritt:  "It is often the less well known, independent musicians who are willing to take chances on new media as artistic expression. The unfortunate Catch-22 is that these musicians or their record labels are usually unable to fund such endeavors"...


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The Digital Rocking Chair's curator insight, May 2, 2013 11:38 PM

Who wouldn't support artists who say they occupy "some kind of avant-garde anime stoner pop realm"?

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Study: A Third of Netflix Subs Have Watched ‘House of Cards’ | Home Media Magazine

Study: A Third of Netflix Subs Have Watched ‘House of Cards’ | Home Media Magazine | The Transmedia Multiverse | Scoop.it
About 9% of consumers surveyed said they have watched an episode of Netflix’s political drama, “House of Cards,” since it Feb. 1 launch, according to a new Accenture media technology report.
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Five Different Routes to a Web Series

Five Different Routes to a Web Series | The Transmedia Multiverse | Scoop.it

David Licata:  "The web series can take many shapes, from a no-budget serial made in high-school media classes to Joss Whedon’s Dr. Horrible’s Sing-Along Blog to Netflix’s long-format House of Cards."


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Tina Stock's curator insight, March 25, 2013 9:45 AM

The REALLY interesting portion of this column is in the comments.

Henrik Safegaard - Cloneartist's curator insight, March 25, 2013 11:23 AM

From the comments: 

"A great lay of the land. And in doing so, this points out in bright neon letters what is wrong with the vast majority of web series today" -


Very inspiring reading -

Asil's curator insight, March 29, 2013 10:24 AM

Food for thougth

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Post-ARGs: ZedTO, Visitations and the Mission Biz [#Transmedia]

Post-ARGs: ZedTO, Visitations and the Mission Biz [#Transmedia] | The Transmedia Multiverse | Scoop.it

Elize Morgan:  "Through live-action theatrical performances, online video, social networks, and a myriad of websites, the project [ZED.TO] explored what it might be like to live in a future where a corporation called ByoLogyc redefines what it means to be human through "lifestyle biotech" products."


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The Digital Rocking Chair's curator insight, March 31, 2013 11:24 PM

An interesting postmortem of the transmedia experience, ZedTO.

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Simon Staffans on MIPFormats and MIPTV – is it on? #transmedia

Simon Staffans on MIPFormats and MIPTV – is it on? #transmedia | The Transmedia Multiverse | Scoop.it

"To my delight I’ve seen a lot of great transmedia-related projects turning up left and right in the TV business over the past months. One of the most obvious is of course ”Defiance”, which for the first time tries to blend an MMO 3rd person shooter with a scifi TV series and let the two influence each other. A highly anticipated venture, the game has opened to generally favorable reviews, while the TV series debutes right now. There are of course others, some of which will be presented these coming days...."


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The Three ”T”:s – TV, Twitter and Transmedia

The Three ”T”:s – TV, Twitter and Transmedia | The Transmedia Multiverse | Scoop.it
So, apparently having people talking, discussing, arguing and generally getting their collective panties in a twist about what you’re creating is a good thing. I could never have guessed. According...

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Transmedia art walk offered free for those with good legs in Davis

Transmedia art walk offered free for those with good legs in Davis | The Transmedia Multiverse | Scoop.it
The Davis Transmedia Art Walk is a free, self-guided, public art wonder that combines the latest technology with art from the top painters and sculptors in the country. It is the first and only walk...
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Mobile, transmedia and timing | Riese - Transmedia

Mobile, transmedia and timing | Riese - Transmedia | The Transmedia Multiverse | Scoop.it
Simon Staffans: "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...
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PHRENIC: The Paranoid Transmedia Mayhem of Mike Vogel

PHRENIC: The Paranoid Transmedia Mayhem of Mike Vogel | The Transmedia Multiverse | Scoop.it

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The Digital Rocking Chair's curator insight, August 1, 2013 3:44 PM

Dan Berger:  "Mike Vogel’s Phrenic is a science fiction and transmedia narrative that approaches cross-platform storytelling as a medium in its own right. Phrenic tells the story of Alison Taylor, a woman either on the edge of mental breakdown or the cusp of a revelation that will change her world forever. In seven days Alison Taylor will kill her husband. [...] We asked Mike to talk to us about creating Phrenic and the current state of transmedia storytelling."

Дима Аркас's curator insight, August 2, 2013 4:32 AM

Интереснейший кейс: безумная трансмедийная история о женщине, которую через семь дней убьет ее муж...

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Transmedia Tuesday: Would You Connect Your Brain to the Internet?

Transmedia Tuesday: Would You Connect Your Brain to the Internet? | The Transmedia Multiverse | Scoop.it

Chaunton: "[...] the plot of H+ deals directly with the far more pervasive reality of persistent internet connectivity. We may not all walk around with a chip in our heads, but a great many of us spend 24 hours a day with internet access in our pockets."


Via The Digital Rocking Chair, Transmedia lab
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Ressource : Augmented Reality Zaphat Can Turn You Into A Zombie

Ressource : Augmented Reality Zaphat Can Turn You Into A Zombie | The Transmedia Multiverse | Scoop.it
Here's an interesting approach to Augmented Reality marketing: turn hats into Zombie heads.

The Zaphat (pronounced like Zap Hat, not Zafat) is a new line of fashion apparel where the logo on the accoutrement acts as the target for an iOS/Android app that uses Augmented Reality to transform the wearer into an avatar of their choice.

In other words, when you wear a special hat, people can look at you with an app and see a Zombie instead of your head and then take a picture of you.

This takes personal branding to a new level and is meant to be a fun experience and a way to create images for your social network.

As long as the hat is comfortable, stylish and competitively priced I find it hard to see what’s not to like here. Being able to make you look like a Zombie is icing on the cake.

The Zaphat (and accompanying app) all developed by Zappar, could easily be popular in youth markets, and is obviously expandable to different pieces of clothing, allowing for an entire doppelganger wardrobe to be associated with any clothing line. That’s an interesting idea.

It’s a novelty product right now but some could say much of fashion is novelty anyway. So really, this product could fit into the greater world of style with nary a dispute by the fanciful lords of fashion, don’t you think?


Via Gary Hayes, Transmedia lab
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The Transmedia Multiverse

The Transmedia Multiverse | The Transmedia Multiverse | Scoop.it
Authors note.
My name is Tamsin Sutherland. I am, in the common parlance; a ‘content producer’ - in that I have produced a wide variety of digital media from the written word and graphics, through to...
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SyFy and Trion launch Defiance transmedia experience

SyFy and Trion launch Defiance transmedia experience | The Transmedia Multiverse | Scoop.it

Peter Smith:  "Defiance is both a TV series and a video game, designed to support each other. The game launches today, the TV series in two weeks."


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The Digital Rocking Chair's curator insight, April 3, 2013 1:01 AM

In case you've missed all the coverage to date, here's an excellent article explaining what the transmedia experience called Defiance is all about.

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What Transmedia Storytellers and Drug Dealers Have in Common: A "Bravest Warriors" Case Study

What Transmedia Storytellers and Drug Dealers Have in Common: A "Bravest Warriors" Case Study | The Transmedia Multiverse | Scoop.it

Macaulay New Media Lab:  "The more I engage with this fledgling series, the more I find out about the qualities of a good transmedia story.  It isn’t enough to merely adapt a story for screen and print, there needs to be a compelling reason for it to bridge multiple mediums" ...


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The Digital Rocking Chair's curator insight, April 5, 2013 7:51 AM

An interesting, but to-the-point, analogy ....

Debbie Elicksen 's curator insight, April 5, 2013 10:46 AM

Comparing storytellers to drug dealers is certainly an attention grabber.

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The Future is G.O.O.D.

The architects of your bold new future.http://www.facebook.com/goodorg (The Future is G.O.O.D.: http://t.co/PceyP47ZfG #transmedia #film #interactive #good”)...
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- BLOG: Digital Media from the Inside Out

- BLOG: Digital Media from the Inside Out | The Transmedia Multiverse | Scoop.it
RT @GardnerCampbell: @janetmurray recommends Nick DeMartino's blog in transmedia studies. #vtdirs13 #vtclis13 @VTLibraries http://t.co/eDHERRLIB3
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