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[Case Study] eCommerce Website Increases Revenue by 300% | The Daily Egg

Learn the four types of changes Prodigal Solutions made to this eCommerce website to increase revenues by 300%.
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Goethe on the Psychology of Color and Emotion

Color is an essential part of how we experience the world, both biologically and culturally. One of the earliest formal explorations of color theory came from an unlikely source — the German poet, artist, and politician Johann Wolfgang von Goethe, who in 1810 published Theory of Colours (public library; public domain), his treatise on the nature, function, and psychology of colors.


Via Sakis Koukouvis, Suzanne Smith
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Authenticity Vs. Perfection: How To [Story] Brand Like A Rock Star | Fast Company

Authenticity Vs. Perfection: How To [Story] Brand Like A Rock Star | Fast Company | the thoughtful marketer | Scoop.it

Billy Joel’s schmaltzy ballad “Honesty” spoke the truth back in 1979.

 

I really like this post because it is all about the quality of authenticity -- and not worrying about being perfect!

 

Authenticity is the heart and soul of business storytelling. This post uses rock bands to talk about this.  As the author says, "There was a point, only a few years ago, where having a solid rock star brand meant covering up every wart and imperfection."

 

And, "A point to consider about honesty in branding: We human beings are wonderfully imperfect creatures, and we can only relate and bond with other wonderfully imperfect creatures."

 

Dare to be honest, authentic, and imperfect in your stories and story sharing.  It will make you much more human and relatable :)


Via Karen Dietz
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Karen Dietz's comment, January 3, 2012 6:24 PM
Thanks Jan!
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Brand culture – Martians and mohawks

Brand culture – Martians and mohawks | the thoughtful marketer | Scoop.it
It’s 1984. The first Apple Macintosh is released, Michael Jackson sets his head on fire, Medicare comes into effect, ‘Advance Australia Fair’ becomes our national anthem, crack is introduced into the US, one million people die from the Ethiopian...
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Goethe on the Psychology of Color and Emotion

Goethe on the Psychology of Color and Emotion | the thoughtful marketer | Scoop.it

Color is an essential part of how we experience the world, both biologically and culturally. One of the earliest formal explorations of color theory came from an unlikely source — the German poet, artist, and politician Johann Wolfgang von Goethe, who in 1810 published Theory of Colours (public library; public domain), his treatise on the nature, function, and psychology of colors.


Via Sakis Koukouvis
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On Social Media, Authenticity Always Wins

This CEO takes pride in being brutally honest online--even if he offends people. Here's why he thinks you should do the same.

Via Rami Kantari, Suzanne Smith
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Malcolm McLaren: Authentic creativity vs. karaoke culture | Video on TED.com

TED Talks How does one find authentic creativity? In his last talk before passing away, Malcolm McLaren tells remarkable stories from his own life, from failing school to managing the Sex Pistols.
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On Social Media, Authenticity Always Wins

On Social Media, Authenticity Always Wins | the thoughtful marketer | Scoop.it
This CEO takes pride in being brutally honest online--even if he offends people. Here's why he thinks you should do the same.

Via Rami Kantari
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The State of SEO: How to Join the 94% (Infographic)

The State of SEO: How to Join the 94% (Infographic) | the thoughtful marketer | Scoop.it
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A brief history of culture jamming

A brief history of culture jamming | the thoughtful marketer | Scoop.it
From counter-cultural statement to accepted content-marketing technique, culture jamming is almost everywhere in the digital age. Which could be the death of it...
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