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How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential

How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential | The Third Screen | Scoop.it
Thanks to a highly anticipated explosion in 2012 and an expected growing trend, mobile is meant to be one of the top priorities for online businesses this year.
Omar Kattan - New Age AdMan's insight:

Excellent mobile seo audit

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Online Marketing Must Get Mobile - Sandstorm Digital

Online Marketing Must Get Mobile - Sandstorm Digital | The Third Screen | Scoop.it

As the adoption of smartphones grows, consumers are becoming more confident in the technology. It is therefore imperative that marketers adapt. Online marketing must get mobile.

In a survey conducted by PayPal and Ipsos, 46 percent of respondents said that they would make a holiday purchase online using their mobile device.

 

This trend towards increased smartphone ownership and mobile internet usage has an impact on the direction that online marketers need to take if they want to reach their customers via the internet.

 

Users must be able to read and access a website on a mobile device without losing vital functionality. The design needs to fit a smaller screen and it must load quickly on a 2G or 3G device. Website designers should consider dropping unnecessary graphics, which may take up valuable space and slow down the loading time.

 

The key to successful functionality on mobile devices is remembering that users will be pressing the screens with their fingers. If buttons and links are too close together, mobile users may find that they accidentally navigate to the wrong page, leading to frustration and the potential for lost sales.

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Is Facebook Dominating or Stumbling in the Mobile Space? [Analysis] | Omar Kattan - New Age AdMan

Is Facebook Dominating or Stumbling in the Mobile Space? [Analysis] | Omar Kattan - New Age AdMan | The Third Screen | Scoop.it

In February, facebook announced in its IPO filings that more than 425 million monthly users access Facebook from a mobile device – more than half of the company’s total registered members.


And with an estimated one in five people around the world owning a smartphone these days, we can expect nothing but acceleration in that figure.


The question is:

 

Is Facebook so desperate to establish an early footprint in the mobile space that they are willing to do so at belligerent speed without ample due diligence or long-term strategy, or has the 27 year-old boy genius founder struck gold twice? 


Read more and share your thoughts...

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Five Must-Have Social Media Apps For iPod Touch, iPhone & iPad | Omar Kattan - New Age AdMan

Five Must-Have Social Media Apps For iPod Touch, iPhone & iPad | Omar Kattan - New Age AdMan | The Third Screen | Scoop.it

One of the great things about having a device like the iPod Touch, iPhone or iPad is the ability to constantly connect with the world via the Internet.

 

Here are the 5 must-have apps that allow you to have a better experience browsing the mobile web.

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Are mobile payments the future of commerce? (infographic)

Are mobile payments the future of commerce? (infographic) | The Third Screen | Scoop.it
An infographic representing data from a Deloitte report on mobile payments looks at the marketplace and predicts significant growth over the coming years. (RT @dwalsheircom: Are mobile payments the future of commerce?
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What's in it for Me? Rewarding Check-ins

What's in it for Me? Rewarding Check-ins | The Third Screen | Scoop.it
If you like the idea of having your customers check-in, ask yourself, What's in it for the customer? Offering a check-in deal will reward your loyal customers and potentially bring in new business.

Via Luigi Cappel
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Sir Martin Sorrell: Mobile is the Area Where we see The Most Potential - Mobile

Sir Martin Sorrell: Mobile is the Area Where we see The Most Potential - Mobile | The Third Screen | Scoop.it
Microsoft's Mel Carson talked to WPP CEO Sir Martin Sorrell about where advertisers should be spending their money online.
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Top 1% of Mobile Users Use Half of World’s Wireless Bandwidth

Top 1% of Mobile Users Use Half of World’s Wireless Bandwidth | The Third Screen | Scoop.it
The gap between extreme users and the rest of the population is widening, according to Arieso, a company that advises mobile operators.

...

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Android could grab 50 percent of smartphone market this year - CNET

Android could grab 50 percent of smartphone market this year - CNET | The Third Screen | Scoop.it
CNETAndroid could grab 50 percent of smartphone market this yearCNETby Lance Whitney January 6, 2012 6:10 AM PST Follow @lancewhit As shipments of Android phones reached 206 million in 2011, Google's mobile OS captured 46 percent of the global market,...
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Wikipedia launches new QR code project to document daily life in Monmouth, UK | QR Code Press | Best Practices in Instructional Design & Use of Learning Technologies

Wikipedia launches new QR code project to document daily life in Monmouth, UK | QR Code Press | Best Practices in Instructional Design  & Use of Learning Technologies | The Third Screen | Scoop.it
Wikipedia has chosen the Welsh town of Monmouth in the UK for a new project that will make use of QR codes. The project will be named Monmothpedia and aims to document the life of the entire town.
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Android and iOS both lose usage share in December as BlackBerry gains

Android and iOS both lose usage share in December as BlackBerry gains | The Third Screen | Scoop.it
Usage of Apple's iOS platform and Google's Android operating system both declined between November and December as BlackBerry and Symbian both showed g (Android and iOS both lose usage share in December as BlackBerry gains -
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TechCrunch | Chart: How Google And Apple Won The Smartphone Wars

TechCrunch | Chart: How Google And Apple Won The Smartphone Wars | The Third Screen | Scoop.it
What a difference just one year can make. In our Year in Tech post, I pointed out that 2011 was the year that Apple and Google won the smartphone wars. I put together the chart above from comScore U.S.
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Mobile banking trends to watch out for in 2012 - Mobile Commerce Daily - Banking

Mobile banking trends to watch out for in 2012 - Mobile Commerce Daily - Banking | The Third Screen | Scoop.it
Mobile Commerce Daily - Mobile banking trends to watch out for in 2012 http://t.co/vGUB1dHd...
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The Role of Second Screening in Advertising | Omar Kattan - New Age AdMan

The Role of Second Screening in Advertising | Omar Kattan - New Age AdMan | The Third Screen | Scoop.it
If you regularly watch television whilst using your smartphone, tablet or laptop to access the Internet, then you’re not alone.

According to a recent survey by Google, around 77% of people do so regularly. The phenomenon has become known as ‘second screening.’

Advertisers have initially been wary of the second screen, believing that it may distract their target audience during the advert breaks.

Yet some have started to take advantage of the second screen, and create innovative campaigns that may change the face of television commercials.
Omar Kattan - New Age AdMan's insight:

The second screen needs to complement the television, not compete with it.

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Near Field Communication [NFC]: 3 Brilliant Uses | Omar Kattan - New Age AdMan

Near Field Communication [NFC]: 3 Brilliant Uses | Omar Kattan - New Age AdMan | The Third Screen | Scoop.it

Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other by bringing them into close proximity.

 

NFC applications can include:

 

Access Control: Replacing traditional keys for either physical access (hotel room) or control (starting a car)

 

Ticketing: Replacing paper tickets for social events and public transportation Contactless

 

Payments: Mobile payments debited from financial or MNO linked accounts

 

Interactive World:Marketing and exchange of information such as schedules, maps, business card and coupon delivery using NFC Marketing tags

 

Media Sharing: Transfer images, videos, music between mobile phones

 

Social media e.g. “Like” on Facebook, “Follow” on Twitter via NFC smart stickers in retail stores

 

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My guest blog on HuffPost: Internet Marketing Goes Mobile: Are You Ready? [TIPS]

My guest blog on HuffPost: Internet Marketing Goes Mobile: Are You Ready? [TIPS] | The Third Screen | Scoop.it
According to the mobiThinking compendium of mobile statistics and research, today, approximately 87% of the world's adult population has a mobile device, such as a cell phone, smart phone, or tablet computer.
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Coca-Cola exec claims mobile underpins entire Olympic Games strategy

Coca-Cola exec claims mobile underpins entire Olympic Games strategy | The Third Screen | Scoop.it

Chantal Tode: "The biggest difference between the Move to the Beat campaign and Coca-Cola’s previous efforts is the goal to have the story be as social as possible so that it travels globally, per Ms. Siler."


Via The Digital Rocking Chair
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69% of tablet owners make a purchase on their device every month

69% of tablet owners make a purchase on their device every month | The Third Screen | Scoop.it
Almost 70% of tablet owners make a purchase on their device every month, according to a new study by InMobi and Mobext.
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Dell Said to be Reentering Tablet Market Later This Year

Dell Said to be Reentering Tablet Market Later This Year | The Third Screen | Scoop.it
If you haven't realized it by now, Dell has sort of dissipated from the tablet and mobile game. Their Streak devices haven't done so well in a market that has.
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What to Expect From #Mobile #Marketing Tech in 2012

What to Expect From #Mobile #Marketing Tech in 2012 | The Third Screen | Scoop.it

As new technologies emerge, the offline-to-online marketing learning curve only gets steeper. Read on for my mobile marketing predictions of 2012.

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Half a million downloads for Guardian iPad app - Weekend magazine now included - The Guardian

Half a million downloads for Guardian iPad app - Weekend magazine now included - The Guardian | The Third Screen | Scoop.it
Siliconrepublic.comHalf a million downloads for Guardian iPad app - Weekend magazine now includedThe GuardianThe Guardian iPad edition has been downloaded more than half a million times since it launched in October 2011, with 23000 downloads on...
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MediaPost Publications Retailers Miss Opportunity To Reach Shoppers With Social, Mobile Commerce 11/22/2011

MediaPost Publications Retailers Miss Opportunity To Reach Shoppers With Social, Mobile Commerce 11/22/2011 | The Third Screen | Scoop.it
Retailers Miss Opportunity To Reach Shoppers With Social, Mobile Commerce - 11/22/2011 (Retailers Miss Opportunity To Reach Shoppers With Social, Mobile Commerce #mcommerce #mobilemarketing http://t.co/7OAgTyq2...
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iPad sales slip as Kindle Fire sales surge | VentureBeat

iPad sales slip as Kindle Fire sales surge | VentureBeat | The Third Screen | Scoop.it
We've been hearing for weeks that the Kindle Fire is selling like hash browns at the Waffle House at the end of the universe, but now, one analyst says those sales have put a sizable dent in Apple's iPad sales for the final ...
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Amazon sold 1 million Kindles per week during the holidays – Cell Phones & Mobile Device Technology News & Updates | Geek.com

Amazon sold 1 million Kindles per week during the holidays – Cell Phones & Mobile Device Technology News & Updates | Geek.com | The Third Screen | Scoop.it
Jan.2, 2012 - The Kindle Fire has been selling like hotcakes ever since Amazon opened pre-orders in the fall and now it's helped the online retail giant post some pretty (Amazon sold 1 million Kindles per week during the holidays
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EXCLUSIVE: Mobile Commerce Reveals Top Mobile Searches For 2011 | mobilegroove

EXCLUSIVE: Mobile Commerce Reveals Top Mobile Searches For 2011 | mobilegroove | The Third Screen | Scoop.it
EXCLUSIVE: Mobile Commerce Reveals Top Mobile Searches For 2011 | mobilegroove | mobile Searches | Shortened and Popularized by d8P.it (RT @Obopay: Perspective share RT @ConnectHarshal Mobile Commerce Reveals Top #Mobile #Searches For 2011.)...
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