As the adoption of smartphones grows, consumers are becoming more confident in the technology. It is therefore imperative that marketers adapt. Online marketing must get mobile.
In a survey conducted by PayPal and Ipsos, 46 percent of respondents said that they would make a holiday purchase online using their mobile device.
This trend towards increased smartphone ownership and mobile internet usage has an impact on the direction that online marketers need to take if they want to reach their customers via the internet.
Users must be able to read and access a website on a mobile device without losing vital functionality. The design needs to fit a smaller screen and it must load quickly on a 2G or 3G device. Website designers should consider dropping unnecessary graphics, which may take up valuable space and slow down the loading time.
The key to successful functionality on mobile devices is remembering that users will be pressing the screens with their fingers. If buttons and links are too close together, mobile users may find that they accidentally navigate to the wrong page, leading to frustration and the potential for lost sales.
In February, facebook announced in its IPO filings that more than 425 million monthly users access Facebook from a mobile device – more than half of the company’s total registered members.
And with an estimated one in five people around the world owning a smartphone these days, we can expect nothing but acceleration in that figure.
The question is:
Is Facebook so desperate to establish an early footprint in the mobile space that they are willing to do so at belligerent speed without ample due diligence or long-term strategy, or has the 27 year-old boy genius founder struck gold twice?
An infographic representing data from a Deloitte report on mobile payments looks at the marketplace and predicts significant growth over the coming years. (RT @dwalsheircom: Are mobile payments the future of commerce?
CNETAndroid could grab 50 percent of smartphone market this yearCNETby Lance Whitney January 6, 2012 6:10 AM PST Follow @lancewhit As shipments of Android phones reached 206 million in 2011, Google's mobile OS captured 46 percent of the global market,...
Usage of Apple's iOS platform and Google's Android operating system both declined between November and December as BlackBerry and Symbian both showed g (Android and iOS both lose usage share in December as BlackBerry gains -
What a difference just one year can make. In our Year in Tech post, I pointed out that 2011 was the year that Apple and Google won the smartphone wars. I put together the chart above from comScore U.S.
According to the mobiThinking compendium of mobile statistics and research, today, approximately 87% of the world's adult population has a mobile device, such as a cell phone, smart phone, or tablet computer.
Chantal Tode: "The biggest difference between the Move to the Beat campaign and Coca-Cola’s previous efforts is the goal to have the story be as social as possible so that it travels globally, per Ms. Siler."
Siliconrepublic.comHalf a million downloads for Guardian iPad app - Weekend magazine now includedThe GuardianThe Guardian iPad edition has been downloaded more than half a million times since it launched in October 2011, with 23000 downloads on...
Retailers Miss Opportunity To Reach Shoppers With Social, Mobile Commerce - 11/22/2011 (Retailers Miss Opportunity To Reach Shoppers With Social, Mobile Commerce #mcommerce #mobilemarketing http://t.co/7OAgTyq2...
We've been hearing for weeks that the Kindle Fire is selling like hash browns at the Waffle House at the end of the universe, but now, one analyst says those sales have put a sizable dent in Apple's iPad sales for the final ...
Jan.2, 2012 - The Kindle Fire has been selling like hotcakes ever since Amazon opened pre-orders in the fall and now it's helped the online retail giant post some pretty (Amazon sold 1 million Kindles per week during the holidays
EXCLUSIVE: Mobile Commerce Reveals Top Mobile Searches For 2011 | mobilegroove | mobile Searches | Shortened and Popularized by d8P.it (RT @Obopay: Perspective share RT @ConnectHarshal Mobile Commerce Reveals Top #Mobile #Searches For 2011.)...