The Technology Sell Daily
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The Technology Sell Daily
The Technology Sell Daily
What smart sales people are doing to drive new business
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What Marketers Need to Know About the New European Data Regulation

What Marketers Need to Know About the New European Data Regulation | The Technology Sell Daily | Scoop.it
How the new European Data Protection Regulation could have a catastrophic effect on your inbound and outbound marketing

How the new European Data Protection Regulation could have a catastrophic effect on your inbound and outbound marketing

 
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How B2B Telemarketing Lives and Dies By Context

How B2B Telemarketing Lives and Dies By Context | The Technology Sell Daily | Scoop.it
Learn how effective lead generation strategy recognises and works within market and political context
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7 Ways to Make Your Blog Posts Generate Leads Online

7 Ways to Make Your Blog Posts Generate Leads Online | The Technology Sell Daily | Scoop.it
How to use your company blog to generate new leads online?
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9 Ways You Can Create Powerful Inbound Marketing Content

9 Ways You Can Create Powerful Inbound Marketing Content | The Technology Sell Daily | Scoop.it
Here are 9 ways you can create inbound marketing content that rocks
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11 Types of Content You Need For Content Marketing

11 Types of Content You Need For Content Marketing | The Technology Sell Daily | Scoop.it
11 Types of Content You Need For Content Marketing

Via massimo facchinetti, Monique Walhof
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Why B2B Social Media Campaigns Need Influencers

Why B2B Social Media Campaigns Need Influencers | The Technology Sell Daily | Scoop.it
How do you engage social media influencers to drive success with your campaigns?
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How to generate new leads by telling your story

How to generate new leads by telling your story | The Technology Sell Daily | Scoop.it
How to generate inbound leads by telling your story. Use the buyer's journey to connect with your potential customers.
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Social Media: Why We Share Things Online

Social Media: Why We Share Things Online | The Technology Sell Daily | Scoop.it
What we share through social networks is usually driven by our personal and social values, and has become an important part of how we shape our online identities.

Via Laurent J.V. Dubois
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5 Reasons Your Inbound Marketing Campaign is a Flop

5 Reasons Your Inbound Marketing Campaign is a Flop | The Technology Sell Daily | Scoop.it
Avoid these five mistakes to beat the odds and get more customers from your next inbound marketing campaign.

Via Peg Corwin
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Peg Corwin's curator insight, May 21, 2015 8:34 AM

Reminder of best practices for inbound marketing.

Philippe Mercier's curator insight, July 15, 3:13 AM

e-marketing inbound conseils 2015

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6 Marketing Strategies to Speed Up a Longer Sales Cycle | Wordstream

6 Marketing Strategies to Speed Up a Longer Sales Cycle | Wordstream | The Technology Sell Daily | Scoop.it
Is your longer sales cycle causing tension between your marketing and sales infrastructure? Stop marketing in the dark and use these tips to shorten your long sales cycle and capture more qualified leads.
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carltonrsmith's curator insight, February 2, 2015 3:15 AM

How to speed up a long sales cycle with effective marketing strategies.

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6 Email Personalization Techniques That Go Beyond a Name

6 Email Personalization Techniques That Go  Beyond a Name | The Technology Sell Daily | Scoop.it
Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a shockingly low figure.
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carltonrsmith's curator insight, February 15, 2015 3:39 AM

Personalizing your emails and content can skyrocket your conversion rates. 6 examples of companies that had success at this, and how they did it:

Patrick Findlay's curator insight, March 19, 2015 12:18 PM

La personnalisation dans l'emailing pour développer votre taux de conversion. A travailler si ce n'est pas déjà le cas.

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How to Measure the ROI Of Digital Marketing

How to Measure the ROI Of Digital Marketing | The Technology Sell Daily | Scoop.it
In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work. Of course, without metrics for measuring the ROI of digital marketing, these gurus continued raking in the money from gullible and desperate businesses.

This isn’t a new problem and it’s unique to digital marketing. As far back as the late 1800’s John Wannamaker is quoted as saying:

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.


Traditional advertising faces a similar problem with companies allocating 60 percent of their media budget to television when only 18 percent of TV advertising campaigns generate a positive ROI, according to Nielsen.


Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Why We Need to Tell the Truth About Marketing

Why We Need to Tell the Truth About Marketing | The Technology Sell Daily | Scoop.it

Marketing's changed -- and it's got CMOs worried. Here's why....Well done marketing has always been a mix of detailed strategy, long-term vision, flawless execution, and a bit of luck thrown in for good measure. But, all changes to the marketing industry aren’t making the work any easier.


Yes, the tools have become smarter and more powerful -- but they’ve also brought even more data to track. And according to IBM, 82% of surveyed CMOs feel unprepared to deal with this data deluge....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, October 22, 2014 1:06 AM

The Big Data blues? Some CMO's are struggling.

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5 Scenarios Where B2B Telemarketing is Still Winning

5 Scenarios Where B2B Telemarketing is Still Winning | The Technology Sell Daily | Scoop.it
Learn how to use telemarketing for maximum lead generation results
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How to generate leads for Internet of Things (IOT) solutions - Part 1

How to generate leads for Internet of Things (IOT) solutions - Part 1 | The Technology Sell Daily | Scoop.it
How do you generate leads for leading-edge technologies when your proposition is not yet defined
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8 Tips for Landing Pages that Drive Lead Generation

8 Tips for Landing Pages that Drive Lead Generation | The Technology Sell Daily | Scoop.it
8 landing page best-practice tips to get your landing pages generating more inbound marketing leads.
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How B2B Content Marketers Are Missing the Mark

How B2B Content Marketers Are Missing the Mark | The Technology Sell Daily | Scoop.it
Content - B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and ...

Via Monique Walhof
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Monique Walhof's curator insight, July 22, 2015 2:06 AM

[The report was based on data from poll of 500 global business executives who were asked about what they look for in content, and 500 global marketers who were asked about how they're building their content strategy.]



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5 Key Lessons From Successful Social Media Campaigns

5 Key Lessons From Successful Social Media Campaigns | The Technology Sell Daily | Scoop.it
Learn five key lessons from real, successful social media campaigns that took the internet by storm
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9 Ways You Can Create Powerful Inbound Marketing Content

9 Ways You Can Create Powerful Inbound Marketing Content | The Technology Sell Daily | Scoop.it
Here are 9 ways you can create inbound marketing content that rocks
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Metrics That Don't Disappear: How to Effectively Measure Your Snapchat Efforts - SumAll

Metrics That Don't Disappear: How to Effectively Measure Your Snapchat Efforts - SumAll | The Technology Sell Daily | Scoop.it

We are currently entering the wild west of Snapchat, uncharted territory that marketers love to compare to the early days of Facebook and Twitter.


Via marcduke
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A Straightforward Introduction To Inbound Marketing And SEO

A Straightforward Introduction To Inbound Marketing And SEO | The Technology Sell Daily | Scoop.it

“While blogging is not the only necessary activity of a successful inbound marketing strategy, it IS the core activity around which all other activities occur.”


Via Riaz Khan
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How to Get the Most Value out of Your LinkedIn Posts

How to Get the Most Value out of Your LinkedIn Posts | The Technology Sell Daily | Scoop.it
Whether you are trying to appeal to other businesses or position yourself for finding a high-paying job, LinkedIn is a social network you can’t ignore. Postin
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carltonrsmith's curator insight, February 15, 2015 4:35 AM

Linkedin is the place to be for B2B. This infographic gives 8 tips on how to get the most response and value from your posts on LinkedIn.

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How Psychology Can Optimize Your B2B Pricing Strategy

How Psychology Can Optimize Your B2B Pricing Strategy | The Technology Sell Daily | Scoop.it
There’s more to a perfect pricing strategy than economics alone. Alongside input costs, demand, and industry competition, there’s another factor determining the success of your pricing: psycholog…

Via malek, massimo facchinetti
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malek's curator insight, February 17, 2015 12:55 PM

In The Myth of Fair Value (and How to Take Advantage of It), William Poundstone conducted eight separate pricing studies. In each instance, prices ending in nine sold 24% better than the nearest “rounded” price point.

Sergey Pavlov's curator insight, February 18, 2015 4:45 AM

Don't underestimate it!

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Your Digital Marketing Road-map [Infographic] - B2B Infographic

Your Digital Marketing Road-map [Infographic] - B2B Infographic | The Technology Sell Daily | Scoop.it

Receive a FREE daily summary of The Marketing Technology Alert


Via marketingIO
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Sue Walsh's curator insight, January 20, 2015 6:26 PM

A good summary of todays digital marketing complexities!