Is your longer sales cycle causing tension between your marketing and sales infrastructure? Stop marketing in the dark and use these tips to shorten your long sales cycle and capture more qualified leads.
In the bad old days, digital marketing was a free-for-all where instant gurus touted their money-making formulas (usually little better than snake oil salesmen) and deluded followers into spending thousands for coaching programs that didn’t work. Of course, without metrics for measuring the ROI of digital marketing, these gurus continued raking in the money from gullible and desperate businesses.
This isn’t a new problem and it’s unique to digital marketing. As far back as the late 1800’s John Wannamaker is quoted as saying:
Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
Traditional advertising faces a similar problem with companies allocating 60 percent of their media budget to television when only 18 percent of TV advertising campaigns generate a positive ROI, according to Nielsen.
Marketing's changed -- and it's got CMOs worried. Here's why....Well done marketing has always been a mix of detailed strategy, long-term vision, flawless execution, and a bit of luck thrown in for good measure. But, all changes to the marketing industry aren’t making the work any easier.
Yes, the tools have become smarter and more powerful -- but they’ve also brought even more data to track. And according to IBM, 82% of surveyed CMOs feel unprepared to deal with this data deluge....
Content - B2B content marketers are intent on pushing their products/services in content pieces whereas their audience is looking for substantive ideas, according to a recent report from The Economist Group and ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Creating engaging newsletters with your curated content is really easy.