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Connect with your audience through storytelling – an interview with Samantha Starmer of REI

Connect with your audience through storytelling – an interview with Samantha Starmer of REI | The Story | Scoop.it
With so much information bombarding conference attendees during an event, it’s easy to overwhelm and saturate an audience with facts, figures and data. A skilled storyteller can form a deeper connection with each audience member by sharing knowledge in story form.

 

Samantha Starmer leads cross-channel experience, design, and information architecture teams at REI (Recreational Equipment Inc.). An active public speaker, Samantha has evolved her presentation style to that of storytelling. Audience members quickly forget that they’re in a conference room or auditorium, and are immediately drawn in as Samantha’s story unfolds.


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4 Fab Storytelling Tips From Filmmaker Ken Burns

4 Fab Storytelling Tips From Filmmaker Ken Burns | The Story | Scoop.it
The master documentarian returns with a stylistic departure--a cinema verite-style film that captures a group of boys at a small Vermont school as...

Via Karen Dietz
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Ken Burns is a visual story teller.

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Karen Dietz's curator insight, April 17, 2:05 PM

These are 4 essential principles for effective storytelling and filmmaker Ken Burns explains all really well.


I don't call them tips, because they are more than that. They truly are some of the best ways to think and be with your business stories. Principles like Find the drama and characters of your story and let them speak; tell the story your own way; and find the format in the story -- as opposed to stuffing a story into a predefined one-size-fits-all structure.


To quote the article, "Burns says that storytelling isn’t so much a process of arriving at a previously determined end, but about an investigation of the material."


If you can get that thought, it's revolutionary. The quote speaks to the teller's ability to learn more about the story by continually reflecting on it, becoming more self-aware. That self-awareness leads to not only better storytelling, but also deeper listening and greater empathy/connection with your listeners.


There is lots of food for thought here that will help make you a better teller of your business stories. And there are some terrific clips to illustrate the points. Have fun with this one.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling helps you stand out from the crowd

Storytelling helps you stand out from the crowd | The Story | Scoop.it
“ As promised...”
Via Gregg Morris
Verone Medley Travis's insight:
Most things we do should be filtered through the lens of telling a story.
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Six Lessons in Good Listening

Six Lessons in Good Listening | The Story | Scoop.it
Listening is one of the easiest things you’ll ever do, and one of the hardest.
In a sense, listening is easy — or hearing is easy. It doesn’t demand the initiative and energy required in speaking.
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How To Ask--And Listen--Like You Mean It

How To Ask--And Listen--Like You Mean It | The Story | Scoop.it
When you need someone to tell you their story, you have to ask the right questions and then you have to listen carefully to their answers. Those answers lead to more questions and before you know it you have the content you need.

Here's more information about asking and listening:
Questions are the expressive, probing language for growing others; listening is the receptive, facilitating language for growing others. These two complementary approaches form a continuous growth conversation loop.
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15 Storytelling Techniques To Boost Your Career

If the whole world’s a stage, everyone’s life is a story being played out. And there are no bad stories, just bad storytellers. Whether you are applying for a new job or are being interviewed for a promotion by your current employer, your chances of success can be greatly enhanced by transforming yourself from a walking set of skills into an unforgettable lead actor in your own play.

 

To create compelling narratives that engage your listeners and write you indelibly on their minds while highlighting your best qualities, follow these 15 storytelling techniques.


Via Gregg Morris
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Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC]

Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC] | The Story | Scoop.it

Pixar is a master at story-telling and their 22 rules are a great guide whether you are writing a news story, feature story or fictional story.

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Connect with your audience through storytelling – an interview with Samantha Starmer of REI

Connect with your audience through storytelling – an interview with Samantha Starmer of REI | The Story | Scoop.it
With so much information bombarding conference attendees during an event, it’s easy to overwhelm and saturate an audience with facts, figures and data. A skilled storyteller can form a deeper connection with each audience member by sharing knowledge in story form.

 

Samantha Starmer leads cross-channel experience, design, and information architecture teams at REI (Recreational Equipment Inc.). An active public speaker, Samantha has evolved her presentation style to that of storytelling. Audience members quickly forget that they’re in a conference room or auditorium, and are immediately drawn in as Samantha’s story unfolds.


Via Gregg Morris
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Podcasting: Storytelling for the 21st Century – Pros, Cons, Examples and Best Practices

Podcasting: Storytelling for the 21st Century – Pros, Cons, Examples and Best Practices | The Story | Scoop.it
"The human voice can convey much more meaning through tone and inflection than the printed word ever can. It’s why millions of Americans sat, fixated, during the Golden Age of Radio – listening to everything from adventure, comedy and drama to classical music concerts, news and farm reports."
Via Gregg Morris
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Podcasting has it's following but has video become the preferred way to tell a story?
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Texas family says they have captured mythical animal chupacabra - New York Daily News

Texas family says they have captured mythical animal chupacabra - New York Daily News | The Story | Scoop.it
New York Daily News
Texas family says they have captured mythical animal chupacabra
New York Daily News
Texas family says they have captured mythical animal chupacabra.
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Doing the Impossible Story: Saving Polaroid Film & Cameras

Doing the Impossible Story: Saving Polaroid Film & Cameras | The Story | Scoop.it
A Polaroid camera is nothing more than bookshelf eye candy if you don't have the magical film to go with it. Which is why The Impossible Project pulle...

Via Karen Dietz
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Polaroids bring back a lot of memories for a lot of people. Glad to hear that the magic will continue.

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Karen Dietz's curator insight, April 8, 2013 1:25 PM

Here is a little bit of inspiration for your Friday.


It's all about how a couple of crazy guys bought the last Polaroid film factory so that 300 million cameras around the globe could still be used.


Now how different is that?! And they succeeded, and are successful. It's a terrific little story.


Other than for your own inspiration, how could you use this story? How about when talking with teams about thinking outside the box. Or when working with executives about hidden market opportunities. Or anytime you are dealing with the principles of creativity and innovation. Just a few ideas :)


Enjoy this piece and have fun!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, April 21, 2013 1:44 PM
Yes, I was sad about the demise of Polaroid and so glad there's still life beyond digital photography.
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Visual Storytelling for Marketers |

Visual Storytelling for Marketers | | The Story | Scoop.it
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.


All right, want to increase your business? Then translate your business stories into videos.


I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.


But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!


For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!


There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!


In the meantime, check out the rest of the infographic and see what other gems you can find.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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Not Just for Bedtime, Marketers Corner the Market on Storytelling - Forbes

Not Just for Bedtime, Marketers Corner the Market on Storytelling - Forbes | The Story | Scoop.it
While technology continues to drive emerging forms of communications, it's ironic that the hottest trend in marketing today just might be the ancient art of storytelling. And that doesn't mean that all the stories being told are any good.
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Woe and Opportunity: Tales From Historic Drought

Woe and Opportunity: Tales From Historic Drought | The Story | Scoop.it

Great example of sharing stories to get the message out.

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6 Simple Reasons To Keep A Journal | Empower the Leader in You

6 Simple Reasons To Keep A Journal | Empower the Leader in You | The Story | Scoop.it
Journaling can help you tap into your subconscious and inner wisdom. This is where you will find a strong mind that knows what you want and how to get there.
Via Kathy Hansen
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