This video came to my attention when I read this article The 3-minute storytelling lesson you won't forget by Public Words. Here's an excerpt from his article.
"I was working recently with a team of executives on storytelling and delivery, and in one of the exercises I pressed them to present their pitches faster and in a more compressed style. The world is impatient and you need to hook your listeners quickly.
The executives struggled – and mostly succeeded – to tell their stories in 2-3 minutes. They gave me a little pushback, saying that I was asking too much. They wanted more time. My response was “Yes, this is difficult, but important to be able to do.” No one is as interested in your story as you are; you’ve got to be able to get it done."
Watch this 3-minute ad from Thailand and then read the article to find out how it exemplifies these storytelling lessons:
Avoid the introGo for the emotionMake it about life and deathGive us textureComplete the arc
"By catering to diminished attention, we are making a colossal and unconscionable mistake. The world is a complex and subtle place, and efforts to understand it and improve it must match its complexity and subtlety. We are treating as unalterable a characteristic that can be changed. Yes, there is no point in publishing a long article if no one will read it to the end. The question is, what does it take to get people to read things to the end?
The key point for teachers and principals and parents to realize is that maintaining attention is a skill. It has to be trained, and it has to be practiced. If we cater to short attention spans by offering materials that can be managed with short attention spans, the skill will not develop. The “attention muscle” will not be exercised and strengthened. It is as if you complain to a personal trainer about your weak biceps and the trainer tells you not to lift heavy things. Just as we don’t expect people to develop their biceps by lifting two-pound weights, we can’t expect them to develop their attention by reading 140-character tweets, 200-word blog posts, or 300-word newspaper articles."
Philosophers and scientists have long puzzled over where human imagination comes from. In other words, what makes humans able to create art, invent tools, think scientifically and perform other incredibly diverse behaviors?
When I shared that my mother banned me from her birthday after reading my memoir, friends piped up with variations of this sentiment: "That's why I'm waiting until my mother dies to write my memoir."As a result, I came up with seven reasons not to wait.
If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marketers must look to unconscious behavior for real creative breakthroughs.
To exhibit demands a bold and exhaustive effort, far away from the security of the studio. An artist must work harder, more aggressively and creatively than the gallery to market and publicize properly.
Whereas the flu is self-limiting, the FDA's capacity for bad decisions is not...
The recent decision by the FDA to approve the use of the antiviral drug Tamiflu for treating influenza in infants as young as two weeks old, belies an underlying trajectory within our regulatory agencies towards sheer insanity.
Tamiflu, known generically as oseltamivir, has already drawn international concern over its link with suicide deaths in children given the drug after its approval in 1999.
Follow the headline link to get the whole article: "FDA Approves Neurotoxic Flu Drug For Infants Less Than One."
Online counselling sessions could be the next new development in social media tools with more therapists and patients turning to video tools such as S (Therapists Turn To Skype As Number Of Online Counselling Sessions Rise
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