The Lucrative Solution To A Complicated Online Marketing World
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Pharma Marketing Blog: Lack of FDA Clarity Regarding Internet Rules Leads to Greater Pattern of Enforcement Against Digital Pharma Promotion

Pharma Marketing Blog: Lack of FDA Clarity Regarding Internet Rules Leads to Greater Pattern of Enforcement Against Digital Pharma Promotion | The Lucrative Solution To A Complicated Online Marketing World | Scoop.it

Mark Senak, author of EyeOnFDA blog, assembled a database of FDA/OPDP Warning and NOV letters spanning the years 2004-present and wrote an informative white paper review of the data (find it here). 

"Lacking any sort of formal guidance from the agency [regarding regulation of digital media], the only peek into FDA’s point of view is to examine enforcement patterns," says Senak. "So I have used the data base to compare enforcement patterns vis a vis digital communications."


Via Richard Meyer
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Pascal GIGOT's curator insight, April 4, 2013 3:38 AM

Bientôt en France...

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Questions about joining Empower Network

Questions about joining Empower Network | The Lucrative Solution To A Complicated Online Marketing World | Scoop.it

More questions are coming in about Empower Network and why you should work with me. Here are some brutally honest answers about the problem with making money here.


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10+10 Ways to Drive Instant Results With Inbound Marketing | HubSpot

10+10 Ways to Drive Instant Results With Inbound Marketing | HubSpot | The Lucrative Solution To A Complicated Online Marketing World | Scoop.it

Excerpted from article on HubSpot:
"Marketing Pilgrim published a great blog post by Michael Lieberman called "10 Ways Inbound Marketing Drives Results This Month."

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing.

Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month [http://bit.ly/10cQwj9 ]
To catch you up to speed, here's an abbreviated version of Lieberman's recommendations.
- Make sure your website has the right messaging to help visitors pass the blink test.
- Add visual calls-to-action to your site.
- Add offers to your website that appeal to visitors and leads in all stages of the funnel.
- Start blogging, and strive for a frequency of three to four times a week.
- Share your blog content with social media followers.
- Share educational content with relevant LinkedIn Groups.
- Create dedicated, conversion-optimized landing pages.
- Nurture leads with campaigns that bring them further down the funnel.
- Share educational content on sites your target audience frequents.
- Track and test all of your activities so you can get a more accurate gauge of what's working.

10 More Ways Inbound Marketing Drives Results This Month (by Hubspot)
1) A/B Test Elements of Your Email Marketing Campaigns;
2) Implement a List Re-Engagement Campaign;
3) Identify a Long-Tail Keyword Phrase With High Search Volume;
4) Newsjack;
5) Invest in a Social Media Ad Campaign;
6) Build a Free Tool;
7) Respond to HARO;
8) Start Using Tracking Tokens;
9) Create a Blog Subscription Landing Page;
10) Create Social Media Visual Content."

Each way mentioned by Hubspot is analyzed with more information. Read full article here:

http://blog.hubspot.com/get-instant-results-with-inbound-marketing

In addition, check out also full article on Marketing Pilgrims: http://www.marketingpilgrim.com/2013/03/10-ways-inbound-marketing-drives-results-this-month.html

 


Via Giuseppe Mauriello
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Jeff Domansky's curator insight, April 1, 2013 6:19 PM

Agree. This is an excellent post with valuable social marketing tips.

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The University vs. the Internet | New Republic

In the spring of 2011, Sebastian Thrun was having doubts about whether the classroom was really the right place to teach his course on artificial intelligence. Thrun, a computer-science professor at Stanford, had been inspired by Salman Khan, the founder of the online Khan Academy, whose videos and discussion groups have been used by millions to learn about everything from arithmetic to history. And so that summer, Thrun announced he would offer his fall course on Stanford’s website for free. He reorganized it into short segments rather than hour-long lectures, included problem sets and quizzes, and added a virtual office hour via Google Hangout. Enrollment jumped from 200 Stanford undergraduates to 160,000 students around the world (only 30 remained in the classroom). A few months later, he founded an online for-profit company called Udacity; his course, along with many others, is now available to anyone with a fast Internet connection.

 

Meanwhile, two of Thrun’s Stanford colleagues, Daphne Koller and Andrew Ng, founded another for-profit company, Coursera, that posts courses taught by faculty from leading universities such as Prince- ton, Michigan, Duke, and Penn. Three million students have signed on. Not to be outdone, Harvard and MIT announced last spring their own online partnership, edX, a nonprofit with an initial investment of $60 million. A new phenomenon requires a new name, and so MOOC—massive open online course—has now entered the lexicon. So far, MOOCs have been true to the first “o” in the acronym: Anyone can take these courses for free.

 

Many people outside academia—including New York Times columnists David Brooks and Thomas L. Friedman—are gushing that MOOCs are the best thing to happen to learning since movable type. Inside academia, however, they have been met with widespread skepticism. As Joseph Harris, a writing professor at Duke, recently remarked in The Chronicle of Higher Education, “I don’t see how a MOOC can be much more than a digitized textbook.”

 

Click headline to read more--


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UCA professors lend expertise - Log Cabin Democrat

UCA professors lend expertise - Log Cabin Democrat | The Lucrative Solution To A Complicated Online Marketing World | Scoop.it
UCA professors lend expertise
Log Cabin Democrat
Several professors from the University of Central Arkansas will provide assistance and expertise for the oil spill recovery efforts currently underway, according to a UCA news release.
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Empower Network 2012 Fight The Forces Of Evil

Empower Network 2012 Fight The Forces Of Evil | The Lucrative Solution To A Complicated Online Marketing World | Scoop.it

Empower Network is having a 2012 Fight The Forces Of Evil Event. A company that has already paid out over $11 million dollars. Over 40,000+ affiliates in less than a year of Empower Starting. Only $25 to be a part of this movement! Get started Now!!!


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The SEO Guide To Getting Started With Google Webmaster Tools

The SEO Guide To Getting Started With Google Webmaster Tools | The Lucrative Solution To A Complicated Online Marketing World | Scoop.it

Excerpted from article on Search Engine Land:

"Google Webmaster Tools can be a powerful ally. But, if you make a mistake or put this power in the wrong hands, it can mean trouble for your search engine optimization. In this post, I provide a basic SEO Guide to Webmaster Tools to help get you started if you aren’t taking full advantage of WMT yet.

 

- Messages: Spam Warnings & Other Notifications
[Priority: Medium / High]
Many of us know that Google sends an email to Webmaster Tools if there is an issue with your site. If you don’t check Webmaster Tools messages frequently, you could miss an important piece of information.

 

- Settings
[Priority: High]
In the settings tab, you can do three things: set geographic target, preferred domain and crawl rate.

 

- Sitelinks
[Priority: Medium]
Every website owner wants good sitelinks. If you don’t know, sitelinks are the links that show up under your domain name in Google search results.
Sitelinks are determined based on how much authority the domain has for a particular query. In many cases, we build sitelinks to assist with online reputation management because it pushes negative information further down the page.

 

- URL Parameters
[Priority: High]
Webmaster Tools has a setting that allows you to specify URL parameters and request that Google crawl certain URLs and not crawl others URLs. This is an incredibly powerful tool. If you make a mistake, it can mean that a large chunk of your site is removed from the index.

 

- Change of Address
[Priority: Medium]
If you move, you need to tell someone correctly!

- Excessive Crawl Errors
[Priority: Medium]
If your website is not working and there are errors occurring on a regularly basis, this needs to be dealt with. In so many cases, I see sites with thousands of errors that are never addressed. Each error that affects usability can mean a potential lost customer.

- Crawl Stats
[Priority: Medium]
This report shows you pages crawled per day, kilobytes downloaded per day and time spent downloading a page. Incidentally, there is a new Google Analytics report that also shows time downloading a page. The Analytics report, in my opinion, is much cooler.

- Blocked URLs
[Priority: Medium / High]
In this report you can see the URLs that are blocked by robots.txt. In some cases, you will see areas of your site that are blocked which should not be. So, when you see this, unblock them!

- Fetch As Google
[Priority: High]
The fetch as Google tool allows you to retrieve a page of your website as if you were Google. This can be very helpful if you want to verify whether or not a page is accessible.
This tool also has the option to fetch pages as Googlebot-Mobile. This can be very helpful, particularly because of the elements that need to be put in place for the different forms of mobile optimization.

- Indexed Status
[Priority: Medium]
The index status report shows you how many URLs are indexed out of all of those that Google can find on the website.

 

- Malware
[Priority: High]
When someone injects code into your forum or comments area, that is an issue. Google will see this and deem it malware. When someone then visits your website there is a chance a message will be delivered saying this site is not safe for users. For this very reason, it is important to check your malware report.

- Search Queries [Priority: Medium] ...

- Links To Your Site [Priority: Medium / High] ...

- Internal Links [Priority: Medium] ...

- Sitemaps [Priority: Medium / High] ...

- Removed URLs [Priority: Medium / High] ...

- HTML Improvements [Priority: Medium] ...

- Content Keywords [Priority: Medium] ...

Each point is analyzed with more information. Moreover there are also other points into guide.
Read full interesting article here:
http://searchengineland.com/the-seo-guide-to-getting-started-with-google-webmaster-tools-150345


Via Giuseppe Mauriello
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Elsie Whitelock's curator insight, March 29, 2013 7:40 AM

This is a very helpful article.

Elsie Whitelock's curator insight, April 30, 2013 8:53 AM

More hlep with your SEO

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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own

Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own | The Lucrative Solution To A Complicated Online Marketing World | Scoop.it

Via Robin Good
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medienfundgrube's comment, July 12, 2013 2:34 AM
https://findings.com/ seems to be quite interesting, too. Kind of quotes community.
Kate Williams's curator insight, October 28, 2013 7:01 AM

November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.

Maria Eva Blaiotta's curator insight, March 24, 2014 10:24 PM

Free tools which will help you create your own images with quotes.

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IL: Local low-income customers eligible for year of high-speed Internet | News Democrat

IL: Local low-income customers eligible for year of high-speed Internet | News Democrat | The Lucrative Solution To A Complicated Online Marketing World | Scoop.it

A metro-east phone company has launched a pilot program that will provide a year of high-speed Internet service and computers to rural low-income residents.

 

Illinois consumer telecommunications advocacy group Citizens Utility Board is assisting in the project along with seven phone companies that cover 35 counties in Western and Southern Illinois.

 

One of companies is Harrisonville Telephone Co. in Waterloo, which will provide qualifying customers with a refurbished computer for $50 and a year's worth of high-speed Internet service for as low as $9.95 a month. The pilot project, called Better Broadband, Better Lifeline, is one of 14 in the nation.

 

Nonprofit advocacy group Broadband Illinois is managing the program, which is receiving $1.5 million from the Federal Communications Commission from savings created by reforms in its own assistance programs.

 

Broadband Illinois Executive Director Drew Clark said his organization has worked with the seven telecommunications providers to bring high-speed Internet to low-income customers who have no online access. Of the total funding, Harrisonville Telephone has been given $90,587.


Read more here: http://www.bnd.com/2013/04/02/2560543/local-low-income-customers-eligible.html#storylink=cpy

 

"Our goal is to get better broadband to better the lives for people across the state," Clark said. "One key aspect is to get education to people about broadband's benefits."

 

Click headline to read more--


Read more here: http://www.bnd.com/2013/04/02/2560543/local-low-income-customers-eligible.html#storylink=cpy


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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