Content is key focus at Digital Edge Live | The Lucrative Solution To A Complicated Online Marketing World |

Digital marketers embrace content in its many forms
SUMMARY: The importance of content marketing took center stage at BtoB's recent Digital Edge conference. "Inbound is becoming the dominant method of lead generation in today's digital space," said Tony Jaros, senior vice president of research at SiriusDecisions. George Stenitzer, Tellabs' vice president of marketing and communications, said the company is taking a thought-leadership approach, and Intel's Pam Didner said the company generates its own content and curates third-party content, sometimes from customers themselves.