Google Launches “Full Value Of Mobile” Calculator To Help Businesses Measure Online And Offline Impact Of Mobile Marketing | The Lucrative Solution To A Complicated Online Marketing World | Scoop.it

Google tool will help calculate ROI on mobile campaigns
SUMMARY: Google has unveiled a new tool dubbed "Full Value of Mobile," which promises to calculate the return on investment of businesses' mobile-marketing efforts. The calculator aims to track metrics such as phone calls directly generated by mobile ads, and to provide insights into the relative effectiveness of cross-platform and single-platform campaigns.