New to video marketing? No sweat! These 10 blog posts will help you get started with online video so you can create business-growing campaigns.
Sure, I can write a blog post with my hands tied behind my back (I think), but before last month, there was no way I could create and edit an online video. But instead of saying “nevermind,” I started researching online video for beginners. The process resulted in this list of the absolute finest video blog postson the web...
If you're switching to a new system, your launch date might become a point of stress. Here's how a multi-stage soft launch can help ease the switch.
Here was [the author’s] plan: we would launch in three stages. Instead of trying to anticipate every risk before the final launch, we would give ourselves padding, and invite any unforeseen problems to present themselves beforehand. We would push hard for the first two launches, and make the third launch, on December 31st, a non-event.
It's foggy outside the Henley Vaporium in New York City's SoHo neighborhood. Gray clouds, swirling like ghosts, cling tightly to the sidewalk and century-old brick buildings The haziness from the street matches the air inside the shop.
Congratulations, on your choice to take Social Media Marketing more serious this year. Universal is going to help start your New Year off right with the perfect tool to build, enhance, and synergize your 2014 Social Media Marketing Campaign.
We found that the demands on marketing are growing far more eclectic, stretching marketing organizations and their leaders between divergent poles. The stretch is occurring across five critical axes:
Sophisticated Strategist vs. Entrepreneurial Trailblazer. Stable, mature markets offer large, reliable revenue streams, but competition tends to be fierce and growth potential is limited. Marketers must rely on intricate consumer insights and sophisticated strategies to eke out marginal gains. Emerging markets, in contrast, offer far less data to guide marketers, but far greater growth potential.
Business Leader vs. Marketing Guru. Companies increasingly require a CMO to be much more than a marketing star. Today's CMOs are expected to help the CEO shape overall business strategy and guide how resources are allocated across the business. Metrics are a key driver of this shift. Historically, measures of marketing effectiveness could demonstrate only that marketing investments had created potential for the business to succeed. Today's metrics can quantify marketing's contributions to the top and bottom line. This is accelerating the trend toward assigning chief marketers broad business responsibilities.
Sector Specialist vs. Versatile Partner. Companies have often presumed that a CMO must rise within their own industry or one closely related. But many CEOs now want CMOs to be a versatile partner who can help make sense of all that is unfolding in the wider world, not just within one sector.
Innovation Champion vs. Shopper Expert. Some organizations divide the role of the CMO into two areas of responsibility: an innovation champion focused on developing the pipeline for the future, three to five years out, and a shopper expert focused on delivering a P&L today. Most CMOs are far more skilled at one or the other. But current and aspiring CMOs will need to acquire enough knowledge and experience outside their expertise to effectively lead both dimensions.
Digital Expert vs. Marketing Traditionalist. The power of big data and digital marketing has created a rush to infuse traditional marketing teams with digital talent. The danger is that freshly recruited experts in social media, SEO, analytics and other digital disciplines will fail to mesh with the traditional operation, with its expertise in areas like branding, promotion and product management. In effect, this creates two marketing functions that work in proximity, but not fully together. CMOs will be increasingly challenged to ensure that marketing is integrated and cohesive as its resident expertise grows markedly more diverse.
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