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A day in the life of a productive social media marketer - Schaefer Marketing Solutions: We Help Businesses {grow}

A day in the life of a productive social media marketer - Schaefer Marketing Solutions: We Help Businesses {grow} | The #SocialMedia #Marketer | Scoop.it
Ian Cleary from Razor Social put together this infographic that is both entertaining and informative. Plus it mentions {grow}, so how could I resist?
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Infographic: 10 Hottest Trends in Social Media Marketing - Marketing Technology Blog

Infographic: 10 Hottest Trends in Social Media Marketing - Marketing Technology Blog | The #SocialMedia #Marketer | Scoop.it

Infographic: 10 Hottest Trends in Social Media Marketing by Douglas Karr on Marketing Technology Blog

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10 Must-Read Blog Posts for Video Marketing Beginners | Grasshopper

10 Must-Read Blog Posts for Video Marketing Beginners | Grasshopper | The #SocialMedia #Marketer | Scoop.it

New to video marketing? No sweat! These 10 blog posts will help you get started with online video so you can create business-growing campaigns.

 

Sure, I can write a blog post with my hands tied behind my back (I think), but before last month, there was no way I could create and edit an online video. But instead of saying “nevermind,” I started researching online video for beginners. The process resulted in this list of the absolute finest video blog postson the web...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 25, 1:30 AM

I read every one of Emma Siemasko's list of excellent video articles. This is an excellent resource for beginner video tips, tools and tactics. Recommended reading. 9 / 10

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What is the difference between MARKETING and BRANDING?

What is the difference between MARKETING and BRANDING? | The #SocialMedia #Marketer | Scoop.it
Guest Blog by Dan Stables, Owner of Stables Creative Group I had a friend ask me recently about the difference between Marketing and Branding. While related and intertwined in application, in defin...
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Social Media Marketing Plan Template 2014

Improve your Social Marketing Process with a powerful Social Media Marketing Template for 2014. Written and designed by Nicholas Evangelisti CEO of Universal Pu
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Email vs Social Media Marketing [Infographic]

Email vs Social Media Marketing [Infographic] | The #SocialMedia #Marketer | Scoop.it
Email vs Social Media Marketing [Infographic] - Digital Commerce
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The Ins And Outs Of Social Media Marketing

The Ins And Outs Of Social Media Marketing | The #SocialMedia #Marketer | Scoop.it

Social media marketing is among the latest methods of advertising on the internet these days. While navigating the world of social media can be intimidating to the uninitiated, anyone who is willin...

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Content Marketing Editorial Calendar Template 2014 | The Marketing Nut

Content Marketing Editorial Calendar Template 2014 | The Marketing Nut | The #SocialMedia #Marketer | Scoop.it
Download 2014 content marketing editorial calendar template to help you plan your content, connect with your audience and achieve business goals.
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The declining value of social marketing (single page view) - iMediaConnection.com

The declining value of social marketing (single page view) - iMediaConnection.com | The #SocialMedia #Marketer | Scoop.it
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Marketing Strategies focusing on Social Media Etiquette

Marketing Strategies focusing on Social Media Etiquette | The #SocialMedia #Marketer | Scoop.it

Business success for all we know is not just about being able to produce capital to start up a complete venture taking. Any savvy marketer would never fail to include valuable aspects that can cont...

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7 Consumer Trends To Run With In 2014

7 Consumer Trends To Run With In 2014 | The #SocialMedia #Marketer | Scoop.it

Via HR Trend Institute, Fred Zimny
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Sabina Piacenti's curator insight, January 6, 6:34 AM

Interessantissimo ! 

Rescooped by Nicholas Evangelisti from The Marketing Technology Alert
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How a “Soft Launch” Can Help You Launch Marketing Automation - Marketo | #TheMarketingAutomationAlert

How a “Soft Launch” Can Help You Launch Marketing Automation - Marketo | #TheMarketingAutomationAlert | The #SocialMedia #Marketer | Scoop.it
If you're switching to a new system, your launch date might become a point of stress. Here's how a multi-stage soft launch can help ease the switch.

 

Basic/ Excerpt...

 

Here was [the author’s] plan: we would launch in three stages. Instead of trying to anticipate every risk before the final launch, we would give ourselves padding, and invite any unforeseen problems to present themselves beforehand. We would push hard for the first two launches, and make the third launch, on December 31st, a non-event.

 

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iNeoMarketing's curator insight, December 30, 2013 8:35 PM

Many ways to skin this cat. Another approach: increment it on a project basis, i.e., let exisitng projects dictate the rollout. Example: conduct an email campaign, then an email campaign with landing pages, then an email campaign with landing pages and lead nurturing, etc. This approach gets everyone very comfortable, and before they know it, they're neck deep in MA.

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Social Media Marketing And You: How To Expand Your Business.

Social Media Marketing And You: How To Expand Your Business. | The #SocialMedia #Marketer | Scoop.it
TIP! Twitter is an excellent platform for social media marketing. You can expose your business to hundreds, or even thousands, of people using Twitter, if you know how to use the system. Social net...
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Sound SEO Resume Advice | Garth O'Brien

Sound SEO Resume Advice | Garth O'Brien | The #SocialMedia #Marketer | Scoop.it
Creating your SEO resume? Read these helpful tips so you can create a successful SEO resume and increase your chances for an interview.
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Three Long-Held Concepts Every Marketer Should Rethink

Three Long-Held Concepts Every Marketer Should Rethink | The #SocialMedia #Marketer | Scoop.it

Brand, loyalty, and positioning aren't what they used to be.

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Pimp My Vape: The Rise of E-Cigarette Hackers

Pimp My Vape: The Rise of E-Cigarette Hackers | The #SocialMedia #Marketer | Scoop.it

It's foggy outside the Henley Vaporium in New York City's SoHo neighborhood. Gray clouds, swirling like ghosts, cling tightly to the sidewalk and century-old brick buildings
The haziness from the street matches the air inside the shop.

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How Can I Get Leads From Social Media? - Business 2 Community

How Can I Get Leads From Social Media? - Business 2 Community | The #SocialMedia #Marketer | Scoop.it
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Social Media Marketing Tips The Pros Don't Want You To Know

Social Media Marketing Tips The Pros Don't Want You To Know | The #SocialMedia #Marketer | Scoop.it

As is the case with any marketing plan, a business's social media marketing plan must have a specific target audience, an avenue by which to reach that au

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Social Media Marketing Plan Cheat Sheet. FREE Guide - Download Now! via @CEOUniversal

Social Media Marketing Plan Cheat Sheet. FREE Guide - Download Now! via @CEOUniversal | The #SocialMedia #Marketer | Scoop.it
Nicholas Evangelisti's insight:
Congratulations,  on your choice to take Social Media Marketing more serious this year. Universal is going to help start your New Year off right with the perfect tool to build, enhance, and synergize your 2014 Social Media Marketing Campaign. 
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2014 Not a Do-Nothing Marketing Year - AgWeb

2014 Not a Do-Nothing Marketing Year
AgWeb
For now, no great force is affecting the grain markets. During this time, farmers should brush up marketing skills.

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The CMO Is Evolving Into New Species With Vastly Broader Range - AdAge | #TheMarketingTechAlert

The CMO Is Evolving Into New Species With Vastly Broader Range - AdAge | #TheMarketingTechAlert | The #SocialMedia #Marketer | Scoop.it

Advanced/ DIgest...

 

We found that the demands on marketing are growing far more eclectic, stretching marketing organizations and their leaders between divergent poles. The stretch is occurring across five critical axes:

 

Sophisticated Strategist vs. Entrepreneurial Trailblazer. Stable, mature markets offer large, reliable revenue streams, but competition tends to be fierce and growth potential is limited. Marketers must rely on intricate consumer insights and sophisticated strategies to eke out marginal gains. Emerging markets, in contrast, offer far less data to guide marketers, but far greater growth potential.

 

Business Leader vs. Marketing Guru. Companies increasingly require a CMO to be much more than a marketing star. Today's CMOs are expected to help the CEO shape overall business strategy and guide how resources are allocated across the business. Metrics are a key driver of this shift. Historically, measures of marketing effectiveness could demonstrate only that marketing investments had created potential for the business to succeed. Today's metrics can quantify marketing's contributions to the top and bottom line. This is accelerating the trend toward assigning chief marketers broad business responsibilities.

 

Sector Specialist vs. Versatile Partner. Companies have often presumed that a CMO must rise within their own industry or one closely related. But many CEOs now want CMOs to be a versatile partner who can help make sense of all that is unfolding in the wider world, not just within one sector.

 

Innovation Champion vs. Shopper Expert. Some organizations divide the role of the CMO into two areas of responsibility: an innovation champion focused on developing the pipeline for the future, three to five years out, and a shopper expert focused on delivering a P&L today. Most CMOs are far more skilled at one or the other. But current and aspiring CMOs will need to acquire enough knowledge and experience outside their expertise to effectively lead both dimensions.

 

Digital Expert vs. Marketing Traditionalist. The power of big data and digital marketing has created a rush to infuse traditional marketing teams with digital talent. The danger is that freshly recruited experts in social media, SEO, analytics and other digital disciplines will fail to mesh with the traditional operation, with its expertise in areas like branding, promotion and product management. In effect, this creates two marketing functions that work in proximity, but not fully together. CMOs will be increasingly challenged to ensure that marketing is integrated and cohesive as its resident expertise grows markedly more diverse.

 

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iNeoMarketing's curator insight, January 15, 9:01 PM

Absolutely applicable to the B2B world, especially the last comparison.

FRANK FEATHER ~ Business Futurist's curator insight, January 18, 12:26 PM

Thought provoking and relevant.

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4 Reasons Employees Are Your Best Brand Advocates

4 Reasons Employees Are Your Best Brand Advocates | The #SocialMedia #Marketer | Scoop.it

More and more companies are starting to implement strategies and systems to leverage influencers to become marketing and brand allies. And they are doing it with great success.

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Selling social media clicks becomes big business

Selling social media clicks becomes big business | The #SocialMedia #Marketer | Scoop.it
Celebrities, businesses and even the U.S.
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Social Media Marketing Strategy from Universal E-Courses MBA Level Business
Certifications

Social Media Marketing Strategy from Universal E-Courses MBA Level Business <br/>Certifications | The #SocialMedia #Marketer | Scoop.it
The Marketing Strategy certificate puts you on track to:

Earn an Industry Top Level credential: Gain recognition for your commitment
to professional development.
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31 Link Building Tactics Discovered From Competitive Analysis

31 Link Building Tactics Discovered From Competitive Analysis | The #SocialMedia #Marketer | Scoop.it
Over the years, I've seen hundreds of thousands of backlinks while analyzing for opportunities (as well as looking for bad links to disavow or prune).

Via Kamal Bennani
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10 Types of Social Media Users & Building Your Strategy Around It

10 Types of Social Media Users & Building Your Strategy Around It | The #SocialMedia #Marketer | Scoop.it
Learn about the 10 types of social media users to better understand how to relate to your ideal customer and create content that will appeal to them online.
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