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How Google and Microsoft taught search to "understand" the Web

How Google and Microsoft taught search to "understand" the Web | The Social Web | Scoop.it
Inside the architecture of Google's Knowledge Graph and Microsoft's Satori.

 

Based on ideas put forward by a team from Yahoo Research in a 2009 paper called “A Web of Concepts,”extracting conceptual information from the wider Web to create a more knowledge-driven approach to search. They defined three key elements to creating a true “web of concepts”:

 

1. Information extraction: pulling structured data (addresses, phone numbers, prices, stock numbers and such) out of Web documents and associating it with an entity
2. Linking: mapping the relationships between entities (connecting an actor to films he’s starred in and to other actors he has worked with)
3. Analysis: discovering categorizing information about an entity from the content (such as the type of food a restaurant serves) or from sentiment data (such as whether the restaurant has positive reviews).

 

Google and Microsoft have just begun to tap into the power of that kind of knowledge. And their respective entity databases remain in their infancy. As of June 1, Satori had mapped over 400 million entities and Knowledge Graph had reached half a billion—a tiny fraction of the potential index of entities that the two search tools could amass.

 

Value: 8/10


Via Mark Oehlert, Judy O'Connell
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Twitter follows Facebook down the walled garden path

Twitter follows Facebook down the walled garden path | The Social Web | Scoop.it

Twitter set off alarm bells across the web in recent weeks when it ended its partnership with LinkedIn and reiterated its warning that it would be cracking down on the terms of its API. 

 

A quote from the article: "Twitter won't become a walled garden disconnected to the open web. But the company leadership does believe the best way to attract big brand advertisers and create meaningful revenue is to adopt a closed ecosystem, similar to Facebook, in which users access the service mainly through the company's website and mobile apps, rather than third party clients."

 

It appears to me that Twitter is rowing back on it's commitment to be an open platform, and sees itself as a media company rather than social network. Value-added services such as Bottlenose (which I highly recommend), and any third-party clients (Hootesuite beware) that Twitter deems to be competitors could find themselves at worst disconnected and at best, subject to limitations encoded into a new API. 

 

I can't see how any of this benefits ordinary users, since healthy competion and innovative third-party products will be killed at a stroke. I do wonder whether the likes of Facebook or Twitter forget that it's our data that is empowering them. Perhaps they need to be reminded!

 

Value: 8/10

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Women Win Facebook, Twitter, Zynga; Men Get LinkedIn, Reddit [INFOGRAPHIC] - Mashable

Women Win Facebook, Twitter, Zynga; Men Get LinkedIn, Reddit [INFOGRAPHIC] - Mashable | The Social Web | Scoop.it

When it comes to the sexes on social media, there are a few places where the battle lines seem settled. It probably won’t surprise you to learn, for example, that men are from Google+ and women are from Pinterest.

 

But when it comes to the two dominant social networks — Facebook and Twitter — you may be shocked to discover that women are now in the majority on both services. Not only that, but they’re posting far more frequently on Facebook than their slowpoke male counterparts can manage.

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Google Shutdowns Continue: iGoogle, Google Video, Google Mini & Others Are Killed | TechCrunch

Google Shutdowns Continue: iGoogle, Google Video, Google Mini & Others Are Killed  | TechCrunch | The Social Web | Scoop.it

Google is continuing to shut down services which aren't core to its business - something it has been actively doing ever since Google co-founder Larry Page took over as CEO.

Most of this looks fairly logical and rational in the light of Google's stated aim to focus on Google+ as their core product. I thought that maybe iGoogle would be a candidate given the massive loss of functionality caused by the recent design makever. However, speaking personally, I think there is still a call for personalised portals, and I for one will be sad to see it go - particularly given the time and effort I've put into personalising my own iGoogle portal. For those seeking to migrate elsewhere, I can recommend Netvibes, (http://www.netvibes.com/) which has always had the edge over iGoogle in terms of functionality and usability.

Value: 8/10

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Get Enhanced Twitter Features On Facebook With This Neat Trick

Get Enhanced Twitter Features On Facebook With This Neat Trick | The Social Web | Scoop.it

In the spirit of not ignoring each other, Twitter and Facebook have recently tightened their mutual integration, with links that lead to actual Twitter pages, users and hashtags appearing right in Facebook updates. Furthermore, Twitter updates can now be automatically sent to Facebook Pages as well. Whether you’ve linked Twitter to Facebook or not, this is a change worth knowing about.

 

If you already have your Facebook and Twitter accounts linked, but can’t see these new posts appearing, the solution is actually very simple. Go you your Twitter profile page and scroll all the way down. If your accounts are already linked, click the “Disconnect” link to disconnect your accounts.

 

Next, click the Connect with Facebook banner to link your accounts yet again. This is somewhat annoying, but is very simple to do and is worth the extra features you’ll be getting. You will now be prompted to authorize the Facebook Twitter app, and your accounts will be linked again. 

 

Value 7/10

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Clip Anything To Create Topic-Specific Educational Clipboards with eduClipper

Robin Good: EduClipper is a new educational curation platform allowing both teachers and students to clip just about any type of content from the web and to organize it into topic-specific clipboards.

 

Clipboards can be made "private" or public depending on your needs and both their individual content items as well as any full clipboard can be easily shared on all major social networks.

 

Find out more: http://educlipper.net/  ;


Via Robin Good
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Ken Morrison's comment, July 1, 2012 6:23 PM
I like that these will be seachable so that they can be shared. I'm excited to test drive this. I agree that it may be better than social bookmarking, because even a well-organized diggo tag will have things off topic or for some audiences because we all have different ideas of the meaning of a word used for tagging.
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"Who needs an app store?" Five years of iPhone

"Who needs an app store?" Five years of iPhone | The Social Web | Scoop.it

It has officially been half a decade since the original iPhone was introduced on June 29, 2007. The iPhone's launch in 2007 permanently changed the smartphone. It left (and is currently leaving) its mark on the handset scene altogether; it kicked into gear a burgeoning mobile app industry that would be hard to live without today. And Apple now seems perpetually embroiled in countless patent suits with its competitors over what former Apple CEO Steve Jobs described at the time as "a great theft" of Apple's designs.

 

The introduction of the App Store was a major step forward for both the iPhone itself and its platform—then, iPhone OS 2.0. The App Store made its formal debut alongside the launch of the iPhone 3G.

 

There are now over 200,000 apps in the Apple Apps Store. A measure of how the world is changing to mobile working? I think so.

 

Value 8/10

 

 

 

 

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Facebook Changed Everyone's Email to @Facebook.com; Here's How to Fix Yours

Facebook Changed Everyone's Email to @Facebook.com; Here's How to Fix Yours | The Social Web | Scoop.it

Facebook just removed everyone's email address from their profile and replaced it with an @facebook.com email address without asking anyone. Details here on how to fix the problem 

 

Whether you opted for one or not, you do have a Facebook email address. If you have created a Facebook vanity url (such as “https://www.facebook.com/stephendale“;) then your FB email address is your vanity id followed by @Facebook.com, e.g. "stephendale@facebook.com".

 

If you haven’t customized your Facebook url, then your email address consists of the random number Facebook has assigned to your profile. 

 

Maybe I shouldn't be surprised by this presumptuous action from Facebook. After all they have a history of making changes to their service with little or no warning. However, I think this action is particularly worrying because they have taken it upon themsleves to modify my personal contact details without any consultation. A further display of arrogance towards their users. By the same token they could just as easily change my interests and hobbies to fit their marketing and advert profiles.

 

I've said this before, but worth restating, if you use Facebook, you are the product, not the customer!

 

Value 9/10

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5 New Twitter Features to Enhance Your Experience | Social Media Examiner

5 New Twitter Features to Enhance Your Experience | Social Media Examiner | The Social Web | Scoop.it
New Twitter features: how to get the most relevant tweets and stories, weekly email digest, tailored trends, and more. 

 

I would just add that the Tailored Trends feature doesn't do much for me. It's supposed to be based on who and what you follow, so no quite clear why Paris Hilton appears in my trends (no, I don't follow her!)

 

Value: 7/10

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The Management 2.0 Hackathon: Using the inspiration of the web to hack management | Management Innovation eXchange

The Management 2.0 Hackathon: Using the inspiration of the web to hack management | Management Innovation eXchange | The Social Web | Scoop.it

The Management 2.0 Hackathon was joint collaborative effort by the MIX, Saba, and the Enterprise 2.0 Conference and inspired by hacakathons in the world of software development.

 

A management hackathon is a short, intense, coordinated effort to develop useful hacks—innovative ideas or solutions—that can be implemented by organizations to overcome barriers to progress and innovation.

 

A useful report for anyone looking for inspiration on how to improve management and leadership in their organisations.

 

Value: 8/10

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10 Free Tools Every Business Blogger Should Bookmark

10 Free Tools Every Business Blogger Should Bookmark | The Social Web | Scoop.it

Explore the free tools out there that will help you be better at blogging and content creation.

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10 Facebook Apps That MIGHT Improve Your Social Presence

10 Facebook Apps That MIGHT Improve Your Social Presence | The Social Web | Scoop.it

I've modified the headline for this article, removing "Fantastic" (a bit sensational), and changing the 'Will' to "Might". What many people seem to forget with all of these "wonderful" Facebook apps that promote better social presence and more 'Likes" is that it's the CONTENT that counts, i.e. having something interesting to say or something useful to promote. Put simply, 'content' trumps 'apps'!

 

Value: 4/10 

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Digital Age Etiquette: How To Handle Negative Comments Online

Digital Age Etiquette: How To Handle Negative Comments Online | The Social Web | Scoop.it

Indisputably, the Internet has opened a world of opportunities for organisations and businesses. That's the upside. But the corporate embrace of social networks across Facebook, Twitter, blogs and forums also presents viral possibilities to negative forces – disgruntled customers, whingers and people who are difficult for the sake of it.

 

Companies and brands that enjoy the upside of social media, more than likely are struggling with the downside of negative comments, gibes and the outpourings of cantankerous individuals, which may inflame passions worldwide.

 

The Urban Dictionary has classified the proliferating new generation of Internet critics as "trolls" – those who typically unleash "cynical or sarcastic remarks on an innocent bystander, because it's the Internet and, hey, you can."

 

In this new media era, when corporations are vulnerable to the virally contagious effects of Facebook or LinkedIn "like" buttons or the "retweet", the challenge to businesses is learning how to separate trolls from true complainants and finding ways to handle inflammatory commentary with a cool head.

 

Companies may be damned if they ignore the moaning of difficult "customers" and damned they get drawn into argument with them. An increasingly valued skill is the ability to handle a complaint without aggravating a situation.

 

7 Tips For Keeping The Trolls At Bay

 

1. Do your research. Check to see if the commenter has a track record for complaining. Or, do they have an axe to grind?

2. Follow the 24-hour rule. The quicker a negative is resolved the better.

3. Remember everything is permanent (sometimes even if you delete comments). It is unlikely you'll get legitimate negative comments taken down by websites.

4. Answer publicly as that stays as a permanent record in web searches.

5. Talk like a human rather than a corporate spokesperson, but don't be too informal.

6. Don't make light of anybody's predicament.

7. Don't feed the trolls.

By Knowledge@ASB - http://bit.ly/MqPdIq

Source: http://bit.ly/K0JAgj

...


Via maxOz
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WikiFun.com's comment, June 15, 2012 5:48 AM
You're welcome ! You have some good topics ! And now we follow you ;)
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A Geography Of Twitter - Visualized

A Geography Of Twitter - Visualized | The Social Web | Scoop.it

This visualization, put together by researchers at the Oxford Internet Institute, shows the origins of the entire globe's tweets.

The researchers write:

This graphic illustrates these data as a spatially aware treemap. The size of each block represents the number of tweets emanating from that country and the shading reveals in the number of geocoded tweets as a proportion of that country's Internet population (i.e. it gives us a sense of how likely Internet users are to create geocoded Twitter content).

 

The graphic reveals a large amount of inequality in the geography of content. However, while many other online platforms and more offline knowledge sources are characterised by distinct digital divisions of labour in which the Global North is a predominant producer and subject of content, Twitter displays significantly different geographies.

 

The six largest countries in terms of information production through Twitter are:

(1) the United States, (2) Brazil, (3) Indonesia, (4) the United Kingdom, (5) Mexico, and (6) Malaysia. It is interesting to note that only two of the countries on that list are in the Global North and are traditional hubs of the production of codified knowledge.

 

By mapping the distribution of tweets in the world it becomes apparent that Twitter is allowing for broader participation than is possible in most other platforms and media. In other words, it might be allowing for a 'democratisation' of information production and sharing because of its low barriers to entry and adaptability to mobile devices. Similarly barriers to the dissemination of information, such as censorship, are also visible through the small proportion of tweets originating in China (home to the largest population of internet users in the world).

 

However, more research is undoubtedly necessary to better understand the geography of content on the platform. The sample is limited, , because only 1% of all tweets are geocoded in the first place, and some countries may tend to geocode more than others.

 

As virtual layers and augmentations of place increasingly matter to everyday life, it will become more important to understand the geographies of information. This map offers a starting point.

 

By Dr Mark Graham -- http://bit.ly/RULJiY

Source: http://bit.ly/LcLcc1


Via maxOz
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maxOz's comment, July 12, 2012 9:48 PM
Luis Thank you for sharing
maxOz's comment, August 2, 2012 12:58 AM
Thanks Jenny, Glad you enjoyed xxx
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The Evolving Web: Mapping the World's Data

The Evolving Web: Mapping the World's Data | The Social Web | Scoop.it

As we move towards Web 3.0 and the Semantic Web -- characterized by related, contextualized and personalized data -- there's a growing push for more robust context and relationship mapping. Several companies, from search engines to social networks, have already begun mapping and graphing the way their customers use, interact with and understand data.

 

Examples listed are:

 

Google's Knowledge Graph

Facebook's Social Graph

FindTheBest's Decision Graph

Hunch's Taste Graph

 

These are four examples of a growing number of sites currently creating graphs that relate, connect and map information on the Web; as we move towards a more semantic web, this trend will only continue.

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Communities of Practice: Military intelligence and death by ...

Communities of Practice: Military intelligence and death by ... | The Social Web | Scoop.it

Key abstracts from this piece:

 

"I asked how they (a UK organisational-wide CoP) surfaced new ideas, how they encouraged variety, how they used signals from the front line to make wider strategic or operational decisions? Did they use the community to monitor the type/nature of problems that were emerging and how community leaders were responding? Were the problems signalling disturbances in the environment that required a strategic response?

 

The answer… “We hadn’t thought of that. Perhaps that’s something we can take back”

 

The lesson to be learned for those operating CoP in organisations is to by all means use community ‘leaders’, but use them not as community police, or regulators, but as catalysts to surface relevant intelligence for the organisation."

 

Indeed, an something I've always advocated for Community Facilitators.

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Watch That You Don’t Fall For This Common “Referral Spam” Scam

Watch That You Don’t Fall For This Common “Referral Spam” Scam | The Social Web | Scoop.it

This article from MakeUseOf.

 

The Internet is filled with scammers and other bad people. Experience users know all about receiving emails relating to 419 scams. They are relentless. You should consider this to be the lower tier of online scams.

 

The referral spam scam has many different faces. The core of this scam is to interest people in a product, picture, or other endgame. To obtain this item, the user will need to send a certain number of people to the website, using a referral link.

 

Users are promised that if they refer enough people to this website through their unique link, they will be able to redeem a free product or service. When the user finally reaches the required amount of referrals to unlock their key, they are coincidentally turned away and told that the product/service is no longer available or that the website currently has no invites left to give.

 

How to spot a scam? The article talks about:


1. Does the website look trustworthy?

2. Was this website registered and created by someone you can trust?

 

Personally, I think the best thing is not to get involved in doing any referrals - particularly where the motive is personal gain. 

 

Value 7/10

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12 free social media tools to make your life easier

12 free social media tools to make your life easier | The Social Web | Scoop.it

Another of those lists of "free" social media tools. Some here that I haven't tried, so not sharing this as an endorsement of any particular tool. I've always found it's best to try things for yourself and determine if they have any utility or fit with your methods of working. I would add that I frequently use Buffer and Eventbrite and am considering ifttt, but I think you have to be careful about the amount of stuff you automate (i.e. frictionless sharing). It's easy to cross the line into spam!

 

Value 6/10


Via Dr. Susan Bainbridge
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Dr. Susan Bainbridge's comment, July 1, 2012 5:42 AM
Glad you're finding some good stuff Steve.
steve batchelder's comment, July 1, 2012 6:22 AM
Hi Susan, Yes many thanks you find some great stuff and its great to be able to share it.
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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | The Social Web | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.

 

By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.

 

**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.

 

Intro:

 

"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"

 

Here are some highlights:

 

**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.

 

**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks

 

**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business

 

Here are the categories:

 

Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art

 

Engagers - These people have well-established social networks and are strong influencers of people they know personally

 

Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona

 

Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article and see infographic here: [http://bit.ly/N4a2Km]


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Social Media Measurement Model [Infographic] | Social Media Explorer

Social Media Measurement Model [Infographic] | Social Media Explorer | The Social Web | Scoop.it

The next step for organizations that are comfortable with the content side of social media is the development of a strategy and tactics to measure the performance of their social media activity. 

 

The most important steps in the measurement process takes place AFTER you collect your KPI data:
1. Establishing effective ways to report social media performance data so that information is easy to digest, understand and act upon.
2. Building time to analyze social media measurement reports into your social media workflow.
3. Using data to help inform decisions about social media activity in order to develop new program or improve existing efforts.
4. Acting on insights in order to achieve business objectives.

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Reduce Information Noise Through Social Curation and Collaborative Discovery: Calm Technology

Reduce Information Noise Through Social Curation and Collaborative Discovery: Calm Technology | The Social Web | Scoop.it

Robin Good: Among the five digital trends presently shaping the consumer experience economy, according to Macala Wright who first wrote about this on Mashable, there is one that has as its key objective the reduction of "information noise", distractions and approaches to digital communication that make it harder to grasp and understand a message or to complete a key task one is after.

 

It reads like there is more to information curation than people scanning feeds and selecting relevant items to write about.

 

From the original article I have extracted a few passages: "Calm technology refers to applications that cut down on the digital noise of high-volume data to show the user only enough information that he or she needs to complete a task.

 

...It refers to technologies that do not disrupt our workflow.

 

The whole idea is to reduce distractions to our work flow without losing functionality.

 

Calm technology fights against many of the principles of digital marketing: instead of screaming for attention with flashing banner ads, technologies and applications politely take a backseat to the user’s primary focus...

 

...

 

Examples of calm technology can be found in the growing popularity of social curation and discovery.

 

Social product discovery sites such as Lyst, Mulu.Me, Buyosphere, Svpply and Discoveredd are essentially social filters that enable their communities to curate the products that are most relevant to them.

 

Moreover, the rise of interest networks and the idea of following someone who has similar likes and shared interest topics are examples of the principles of calm technology driving user behavior.

 

Google Circles, Pinterest and Chime.In, even location apps such as Sonar, Glancee and Highlight, can all be classified under the “term interest network.”

 

Excellent reading. 8/10

 

Full article: http://fashionablymarketing.me/2012/06/digital-trends-consumer-experience-economy/ ;


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Is modern technology creating a culture of distraction?

Is modern technology creating a culture of distraction? | The Social Web | Scoop.it

Is there a need for moderation when it comes to phones or the internet or social media? Of course there is, and social norms are developing around those things, just as they developed around the horseless carriage and the telephone and plenty of other modern inventions. One of the devices that has historically drawn the most criticism from scholars and theologians for its corrupting effect on humanity seems to have worked out pretty well — it’s called the book.


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Cisco WebEx Social Brings Social Collaboration to Mobile Devices,Email and Business Productivity Applications

Cisco WebEx Social Brings Social Collaboration to Mobile Devices,Email and Business Productivity Applications | The Social Web | Scoop.it

Cisco has announced a variety of innovations that will make it possible for people to participate in social collaboration, regardless of where they are working, by bringing social capabilities to the devices and applications that workers use most often. The innovations pertain to what's now called Cisco WebEx(R) Social (formerly known as Cisco Quad(TM)) and build upon existing offerings that help employees share knowledge, find experts and information and form effective virtual work teams.

 

Cisco also announced new capabilities with Cisco WebEx Telepresence, one of the Cisco WebEx cloud services. 

 

It's clear that Cisco is making a significant play for the burgeoning Social Business market, and it's Telepresence technology is one of the most innovative synchronous collaboration products on the market. 

 

Value: 8/10

 

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Facebook Finally Lets You Edit Your Comments | Techland | TIME.com

Facebook Finally Lets You Edit Your Comments | Techland | TIME.com | The Social Web | Scoop.it

Before, Facebook only gave you a few seconds to make an edit, which resulted in moments of panic before you had to either delete a comment or just live with it. On Thursday night, that all changed when Facebook decided to let users edit comments.

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Marvel At This Periodic Table Of Social Media

Marvel At This Periodic Table Of Social Media | The Social Web | Scoop.it

InMotion Hosting have made a graphic in the form of a periodic table. If you were going to try to tell your grandmother how she could advertise her organic blueberry business online, this is what you would use.


It's still confusing, cluttered and ever-changing, but the periodic table provides at least some hope of creating a strategy to navigating the big social media networks. Click on the graphic to see an enlarged view.

 

Value: 5/10

 

Read more: http://www.businessinsider.com/period-table-of-social-media-2012-5#ixzz1xxbqFeKe

 

 

 

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