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Mavenlink: Blog - The Price of Free

Mavenlink: Blog - The Price of Free | The Social Web | Scoop.it

What is freemium and what is the freemium economy all about? Freemium is a term combining "free" and "premium," and is a business model based on the idea of charging absolutely nothing for a basic product or service. Perhaps one of the better known Freemium products is Yammer, an enterprise social network. Clearly the model works because more and more companies are using it, and not just for Beta versions of their products or service. However, users need to be aware that they have few rights if the Freemium prodct/service is removed - along with all of their carefully curated content. Best to remember the mantra "if it's a free service, you are the product"!

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Newslook iPad App Allows Users To Build Their Own Channel Using Videos From More Than 50 Sources

Newslook iPad App Allows Users To Build Their Own Channel Using Videos From More Than 50 Sources | The Social Web | Scoop.it

Excerpted from original article on GigaOM:

"While video lovers have gotten more and more social services that serve up interesting clips from friends, it’s still not easy to construct a more comprehensive look at video news by topic. That’s the gap that New York state startup Newslook is trying to fill with a new iPad app that allows users to construct channels of their favorite news subjects on the fly.

 

Newslook is now getting even more into the consumer video space with its first iPad app. The app, which will debut at the paidContent 2012 conference Wednesday, allows users to build their own channel using video from more than 50 sources including the AP, Reuters, Bloomberg, National Geographic and others.

 

Newslook takes in hundreds of videos each day from its sources and applies a bunch of metadata to a smaller number of clips, putting them into various taxonomies that can be searched. Users who look for Barack Obama or The Hunger Games can pull up a stream of professional videos that are tied to the topic and can create an instant channel based on that topic.

 

Newslook adds more than 150 new videos a day that have been hand selected and tagged with metadata. In addition to search, there’s also tabs for finding top videos and clips that are trending and featured. Users who view one video can also see a list of relevant metadata terms to construct a similar channel. And they can share their videos on Facebook, with Twitter and Pinterest support coming later..."

 

Read full original article: 

http://gigaom.com/2012/05/23/newslook-ipad-app-brings-order-to-news-video-viewing/

 

Check out Newslook: http://www.newslook.com

 


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elearn Magazine: A Practitioner's Dilemma: How can I calculate the value of communities of practice?

elearn Magazine: A Practitioner's Dilemma: How can I calculate the value of communities of practice? | The Social Web | Scoop.it

The challenge to convince CEOs that investing in "soft" skills or that developing and maintaining online communities generates positive returns—continues. In 2011 the father of communities of practice (CoPs), Etienne Wenger, along with colleagues Bev Trayner and Martin de Laat, jumped in the fray to weigh in on the issue and published "Promoting and Assessing Value Creation in Networks: A conceptual framework." This article translated Kirkpatrick's evaluative taxonomy to the online community environment, and offered a framework for connecting community outcomes (for example, meeting a new contact) to positive returns (for example, a new sale is made as a result of the new contact) for an organisation.

 

The ideas are still in the percolating stage, but guided and encouraged by the demand from practitioners to help them "prove" that communities do indeed contribute to the organizsational bottom line.

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Freebie Friday: Set of Ten Free Social Media Network Buttons

Freebie Friday: Set of Ten Free Social Media Network Buttons | The Social Web | Scoop.it
Happy Freebie Friday everyone! Today I have a lovely set of ten social media icons in five different colors for you!
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IBM 2012 Global CEO Study

IBM 2012 Global CEO Study | The Social Web | Scoop.it

By analyzing findings of interviews with over 1,700 CEOs worldwide, the fifth biennial IBM Global CEO Study, “Leading Through Connections,” reveals how CEOs are prioritizing the creation of more impactful connections with their employees, their customers and their partners.

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TechCrunch | Silicon Valley Can Do Better Than Facebook

TechCrunch | Silicon Valley Can Do Better Than Facebook | The Social Web | Scoop.it

Congratulations to Facebook for going public. Congratulations to the employees that are now millionaires. Congratulations to the founders who are now billionaires.Congratulations to the bankers, lawyers and investors who have added to their already considerable wealth. You’ve grasped the brass ring we’re all reaching for.

 

To note this is an opinion piece, but it makes a pretty compelling argument for the frivolity of Facebook - and I for one agree!

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Twylah and Buffer Get Your Tweets Exponential Exposure | Jeffbullas's Blog

Twylah and Buffer Get Your Tweets Exponential Exposure | Jeffbullas's Blog | The Social Web | Scoop.it

Big news came in from the folks at Buffer and Twylah last week. The two companies partnered up to give your Tweets much more impact than possible before. Buffer emnables you to queue tweets to go out at set intervals or times that you configure.

 

If you've not come across Twylah before, it indexes all Tweets you posted via Twitter on separate (tabbed) pages. Those pages can be found through Google and other search engines and also work as an archive of all the Tweets you have ever posted.

 

A good integration of two useful social media products.

 

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How Yahoo Killed Flickr and Lost the Internet

How Yahoo Killed Flickr and Lost the Internet | The Social Web | Scoop.it

A fairly comprehensive case study of the rise and slow demise of Yahoo! - its purchase of Flickr showing how corporate culture can strangle agility and innovation. The following  abstract sums up the author's cutting analysis of Flickr under Yahoo!'s ownership: 

 

"The photo service that was once poised to take on the the world has now become an afterthought. Want to share photos on the Web? That's what Facebook is for. Want to look at the pictures your friends are snapping on the go? Fire up Instagram. The site that once had the best social tools, the most vibrant userbase, and toppest-notch storage is rapidly passing into the irrelevance of abandonment. Its once bustling community now feels like an exurban neighborhood rocked by a housing crisis. Yards gone to seed. Rusting bikes in the front yard. Tattered flags. At address, after address, after address, no one is home."

 

Two take-away quotes for any budding entrepreneurs looking to sell out to the big boys:

 

1."Integration is the enemy of innovation".

2. "The money goes to the cash cows, not the cash calf"

 

 

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Facebook's IPO: The social business implications | ZDNet

Facebook's IPO: The social business implications | ZDNet | The Social Web | Scoop.it

With Facebook preparing for its IPO this week, some major changes are coming for the company.

 

The move to open ownership of the company to the world at large is almost certainly going to be a watershed moment in the nascent social media industry. This is an industry that long last is finally coming into its own after years of rapid growth and finding its way in terms of business models, user adoption strategies, and competitive positioning. It’s no accident that Zynga represents about 12% of Facebook’s revenue: Social games have become a substantial trend and it was smart for Facebook to ensure it had a stake in this hot new area of social media.

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Google+ Hangouts On Air for Everyone: This Week in Social Media | Social Media Examiner

Google+ Hangouts On Air for Everyone: This Week in Social Media | Social Media Examiner | The Social Web | Scoop.it

Some key events in the news this week"

 

Google+ Hangouts On Air was launched last September to a limited number of broadcasters and is now rolling out to the rest of the world. This means “you can now go live in front of a global audience.”

 

Facebook Announces The App Center: The App Center is a new place for people to find social apps. “For the over 900 million people that use Facebook, the App Center will become the new, central place to find great apps”

 

Google+ Notifications in Gmail Get More Interactive: You can now view, comment on and +1 Google+ notifications from your Gmail inbox.

 

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ALL of Adobe’s core products (and more) for $49.99 a month? Adobe Creative Cloud is an absolute game changer.

ALL of Adobe’s core products (and more) for $49.99 a month? Adobe Creative Cloud is an absolute game changer. | The Social Web | Scoop.it

You can now get ALL of Adobe’s core products and more for $49.99 a month and upgrades are included – no need to ever purchase or pay extra to upgrade any individual product. Adobe heralds the official arrival of its new subscription service, called Creative Cloud. 

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TechCrunch | Social Media Dashboard Bottlenose Gets Smarter, Adds Support For Multiple Accounts, Facebook Pages

TechCrunch | Social Media Dashboard Bottlenose Gets Smarter, Adds Support For Multiple Accounts, Facebook Pages | The Social Web | Scoop.it

Bottlenose is a web-based smart social media dashboard and aggregator, similar in some ways to to Hootsuite and Tweetdeck, but with a far richer set of features. It provides real-time semantic filtering that implicitly learns about your interests, natural language processing that’s specifically designed for streams, social search and an architecture that can process about 3000 messages per second per browser.

 

I've been a beta user for the past 4 months, and rank the service as one of the best social media aggregators and trending tools that I've come across. I especially like the sonar feature which gives a nice visual display of the topics in your streams. 

 

The site is currently still in private beta, but you can use invite code "getsonar" to get in today. The company plans to launch its public beta later this month.

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Facebook Social Readers Are All Collapsing

Facebook Social Readers Are All Collapsing | The Social Web | Scoop.it

Facebook Social Readers Are All Collapsing: Are you annoyed by all those automatic Facebook news apps? Maybe publishers — and even Facebook's product people — are having second thoughts about how Social Readers were rolled out. Sharing isn't really sharing if you don't mean to do it

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Facebook Testing Region-Specific Versions Of Pages - AllFacebook

Facebook Testing Region-Specific Versions Of Pages - AllFacebook | The Social Web | Scoop.it
“Stay focused and keep shipping,” indeed: Facebook appears to be testing another new feature for pages, this time allowing them to customize their appearances in different regions, while maintaining a single tally of likes.

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Readlists Is Web App To Curate Great Resources And Articles Into An eBook

Readlists Is Web App To Curate Great Resources And Articles Into An eBook | The Social Web | Scoop.it

Robin Good: Readlists is a simple web app which allows you to easily create curated lists of web resources, articles and links and bundle them to a downloadable eBook.

"A Readlist is a group of web pages—articles, recipes, course materials, anything—bundled into an e-book you can send to your Kindle, iPad, or iPhone."

 

To create a "Readlist" you simply click on the Create a Readlist button and add one url at a time. The system gently grabs metadata info like title and author and elegatly lays it out in an ebook formatted reading index ready to be published.

 

The service is free to use.

 

Try it out now: http://readlists.com

 


Via Robin Good, Giuseppe Mauriello
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Ken Morrison's comment, May 26, 2012 10:39 PM
Thank you. THis was helpful. I really enjoyed the great commencement speech one!
Ken
Jeff Domansky's curator insight, June 29, 2013 6:53 PM

Create an e-book from your reading list. Very cool!

Elsie Whitelock's curator insight, June 30, 2013 7:13 AM

now this looks interestingeading .. I just started using my Andoid tablet for eBook reading rather than physical books ..

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A Great One Stop Resource for Social Sharing #Infographic

A Great One Stop Resource for Social Sharing #Infographic | The Social Web | Scoop.it

There are just so many social sharing buttons these days, and content marketing is more important than ever.

 

**As a user, it has created a moment of decision of choosing which channel to share a particular news story, or cute video.

 

**The goal is to have as many network peers see the content, enjoy it, and re-share.

 

**There’s no shame in admitting gratification in people liking something you share.

 

**As a Marketer, its important to help users make this decision easily, and also ensure that your content is shared with the appropriate audience on the right channels.

 

**Your mileage may vary, but this is a very useful one-stop resource for brands looking to get the biggest bang from their social sharing buttons.

 

**Just remember: when it comes to user options, less is always more.

 

**Pick the best three or four buttons for your site and leave it at that.

 

This Infographic by The Search Agents - http://bit.ly/KBCg9O , takes a closer look at the different social sharing buttons, how they work, who their target audience is and the kinds of content that will be most effective when shared via these tools.

 

Download / Embed: http://bit.ly/KBCs9j ;

 

Selected by maxOz and Jan Gordon covering "Content Curation, Social Business and Beyond"


Via maxOz, janlgordon
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maxOz's comment, May 24, 2012 4:09 PM
Thank You for referencing me, xxx
Marty Koenig's comment, May 25, 2012 7:22 AM
Excellent information. I would argue that Pinterest is NOT just B2C.
maxOz's comment, May 25, 2012 7:41 AM
Marty, thanks for your input, I agree with you, Pinterest is also B2B more in a branding, leadership sense.
B2C, more in direct ROI.
I'd be interested in your view on Stumbleupon, which is also depicted as B2C. Have a great weekend! Cheers Michele
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A Closer Look At Email Engagement #Infographic

A Closer Look At Email Engagement #Infographic | The Social Web | Scoop.it

Reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing.

 

For a Marketer, this is the most fragile, difficult relationship to maintain: email engagement.

One wrong step can end in tragedy with your electronic correspondence in the spam folder.

 

Litmus' Infographic provides a closer look at engagement filtering behaviors for Gmail and Hotmail, reasons why subscribers become disengaged with email, and tips for increasing engagement.

 

Find out how to avoid this tragic fate when sending your emails to the masses: http://bit.ly/JteYK8 ;


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maxOz's comment, May 22, 2012 7:26 PM
Thanks Neville for sharing
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Social Media Revolution 3 (4:15 version via Erik Qualman)

http://www.socialnomics.net/ Based on #1 International Best Selling Socialnomics by Erik Qualman this is the latest in the most watch social media series on YouTube. 


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Social media 101

Not one for the "experts", but a gentle introduction to what social media is all about for anyone new to the topic. 


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9 Ways to Improve the Signal to Noise Ratio on Twitter | Brian Solis

9 Ways to Improve the Signal to Noise Ratio on Twitter | Brian Solis | The Social Web | Scoop.it

Excerpted from article:

"The feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional.

 

Think about why you Tweet or update your status. It’s part self-expression, part therapy, part fulfilling, and of course, part egocentric.

 

We are as guilty by our inaction as others are for their action. And at the same time, we are also guilty of contributing to the noise. The truth is that it’s easier to blame others than hold up a digital mirror.

 

Here are 9 Ways to Improve the Signal to Noise Ratio in Social Networks:

 

1. News No Longer Breaks, it Tweets:

Old news is no news. Twitter places emphasis on real-time information.

 

2. Add Perspective:

Opinions in social media tend to spark dialogue. So, add an opinion, a pertinent fact or move the conversation forward rather than simply sending your update or hitting Like or Retweet.

 

3. K.I.S.S.:

I often say, in brevity there’s clarity. Of course, it’s easier said than done. Studies show that followers appreciate conciseness. Keep it short.

 

4. Don’t #geekout with @’s and #Syntax LOL <-This!:

It’s pretty easy to geek out on Twitter…especially when using 140 characters is already too complicated (kidding). Often we’re ompelled to overuse Twitter syntax such as #hashtags, @mentions, code, and abbreviations.

 

5. Strengthen Your Inner Voice:

For some reason, Twitter debilitates our ability to practice self restraint and therefore we are somehow inspired to express nonessential experiences.

 

6. Context is King:

Think about each Tweet or update as contributing to an experience or image that you want others to see of you or of your perspective.

 

7. If You Don’t Have Anything Good to Say…:

 

8. Introduce Brain Teasers:

Savvy marketers, producers, and editors alike figured out long ago that building anticipation creates an appetite before an official release. Intrigue your followers.

 

9. Brands are People Too:

The study found that individuals or businesses with a public persona should pay particular attention to how their status updates lend to the brand they wish to portray. Sounds incredibly commonsensical, but it’s not as it ties to several of the bullets above.

 

Read full article here:

http://www.briansolis.com/2012/05/9-ways-to-improve-the-signal-to-noise-ratio-on-twitter/

 


Via Giuseppe Mauriello
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Ethical Studios's comment, May 20, 2012 4:18 AM
Nice article Giuseppe. Thanks!
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17 Tips To Help You Become Better At Content Curation

17 Tips To Help You Become Better At Content Curation | The Social Web | Scoop.it

Excerpted from article: 

"Over the past few years I must have heard the phrase ‘everyone is a publisher nowadays’ a thousand times or more. It’s largely accurate, due to the rise of social media, but I think we are mainly ‘curators’, as opposed to ‘publishers’.

 

Content curation is something that many of us will be familiar with, even if we don’t think of ourselves as curators. We instinctively find and share interesting content with our personal and professional networks. We follow others who share the kind of links that engage and entertain.

 

Here are my 17 tips to help you become even better at content curation, with one eye on Twitter:

 

1) Set up some feeds

2) Make the most of email alerts

3) Get to grips with Twitter Search

4) Use advanced search queries

5) Follow the 70/30 rule

6) Find the right tools for the job

7) Own a niche

8) Read, read, read!

9) Write, write, write!

10) Timing is crucial

11) Aggregate the good stuff

12) Tune in to the right people

13) Mix up your tweets

14) Don't be afraid of the detail

15) Consider repeating yourself

16) Try to avoid the obvious

17) Use a notebook

 

Each tips is analyzed with some details. Read full article here: http://j.mp/K8AVt4


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10 Ways Content Curation Can Build Influence on Social Media

10 Ways Content Curation Can Build Influence on Social Media | The Social Web | Scoop.it

This piece was written by Raymond Morin posted on Intelegia

 

In Raymond's previous post, “Influence On Social Media: Finding, Creating and Sharing The Best Content”,  he says  that the main challenge for professionals and companies on social media will be to position themselves as an industry leaders.

 

Excerpt:

 

"These 10 steps are a part my daily routine. As I mentioned before, this is the approach that I user and the goals that I set myself.

 

**Every professional must determine their own sources of content, according to his or her expectations and those of their audience.

 

**Above all, he or she must make lists that will guide him or her throughout search for great content.

 

Here are some highlights from this piece:  In the article Raymond goes into detail and shares his process and how he uses these sources

 

10 Sources of Content To Enhance A Social Media Presence

 

1. Newsletter Subscriptions (email)

 media sources (i.e., Radio / TV / Print).

 

2. Traditional Media (Newspapers, radio and television)

 

3. News Feeds From Social Networks (Facebook, Twitter, Google Plus)

 

4. Publication Tools (Articles selected through lists of influencers)

 

5. File Sharing Platforms (Images / Graphics)

 

6. File Sharing Platforms (Videos / Podcasts)

 

7. Bookmarking Sites

 

8. Platforms For Content Aggregation

 

9. Newsgroups (Facebook, LinkedIn, Google +)

 

10. Blogs of Influencers

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://links.visibli.com/share/pLxK8D]


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27 Highly Recommended WordPress PlugIns

27 Highly Recommended WordPress PlugIns | The Social Web | Scoop.it

A list of 27 awesome WordPress plugins to help make your blog the best it can be for you and your readers.

[Four Plugins are specific to the Genesis Framework]

 

The great thing about self-hosted WordPress blogging is the amount of plugins available to help you make your site just the way you want it.

 

These can range from social sharing options, design tools, subscription options, e-commerce solutions and much more.

 

Download PDF Version to use as reference when looking for plugins to install on your WordPress site:

http://bit.ly/M2ZQCr ;


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The decline of the corporate website (and rise of a social internet)

The decline of the corporate website (and rise of a social internet) | The Social Web | Scoop.it

A good communications strategy must start planning for obsolescence of a corporate website as a communications tool: it must look at how connections can be made between content and the social world, how information can be automatically posted on relevant platforms in the right format.

 

I see the social intranet as a natural extension to what many people are calling "Social Business", i.e. encouraging a more engaged and collaborative workforce which is at the centre of the business. It's happening now, albeit very slowly.

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Enterprise gamification: Will it drive better business performance? | ZDNet

Enterprise gamification: Will it drive better business performance? | ZDNet | The Social Web | Scoop.it

Concepts from the gaming industry have become increasingly useful as a way of improving and optimizing how we get work accomplished for our businesses. While many in the enterprise world may not be ready to adopt these ideas yet, gamification increasingly looks to be an effective set of techniques that now has an entire cottage industry forming to make it easier to achieve results.


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