Social media’s biggest business risk, more enlightened CFOs say, is failing to participate in social media.
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Summary: The latest report from the Social Business Council shows that organizations have made significant progress towards embracing social media. It's also clear that there's plenty of hard work ahead.
Dion Hincliffe summarises the key finding from a Social Business Council survey report. Responses in the report come from 56 organizations with $2B to $375B in revenue and between 4,000 and 1.8M workers. Ten questions about the state of social business were asked, with a focus in particular at how engaged workers were with the 'official' social business environment at the organization.
*In response to the question "who owns social bsiness in the organisation:
- 74.5% of organisations cited IT ownrship
- 38.2% of organisations cited corporate comms onwership
- Knowledge management, marketing, and other groups round out the major areas that own the platform where social happens in their organization
* The challenge with introducing social collaboration software is not limited to the new technology itself, but rather with introducing new modes of behavior for corporate employees. Early adopters repeatedly emphasize how the cultural aspects of the social collaboration journey are far more rigorous and demand serious attention.
* Social collaboration software is still underappreciated in many organisations.
* Realisation that social activity often causes profound changes in thinking and working in those that adopt it.
* In terms of engagement, just 9% said they had over 50% engagement, while the 34% says between 30% and 50% of users logged in to the social network internally.
* Large companies are rolling out social networks, but they are encountering challenges that include cultural change, limited resources, and the sheer length of time it takes to effectively engage at scale across an entire organization.
This article was written by Rachel Botsman for WiredUK. I posted her Ted Talk the other day on this relevant, evolving topic., the reputation economy.
Rachel goes deeper into this with great insights, information and takeaways that are important for all of us professionally and personally.
"Imagine a world where banks take into account your online reputation alongside traditional credit ratings to determine your loan;
**where headhunters hire you based on the expertise you've demonstrated on online forums such as Quora;
**where your status from renting a house through Airbnb helps you become a trusted car renter on WhipCar
**where your feedback on eBay can be used to get a head-start selling on Etsy
**where traditional business cards are replaced by profiles of your digital trustworthiness, updated in real-time.
Where reputation data becomes the window into how we behave, what motivates us, how our peers view us and ultimately whether we can or can't be trusted.
Welcome to the reputation economy, where your online history becomes more powerful than your credit history.
An aggregated online reputation having a real-world value holds enormous potential for sectors where trust is fractured:
**banking; e-commerce, where value is exponentially increased by knowing who someone really is
**peer-to-peer marketplaces, where a high degree of trust is required between strangers;
**where a traditional approach based on disjointed information sources is currently inefficient, such as recruiting. .
Early influence and reputation aggregators will undoubtedly learn by trial and error -- but they will also face the significant challenge of pioneering the use of reputation data in a responsible way.
There's a challenge beyond that: reputation is largely contextual, so it's tricky to transport it to other situations.
It's the culmination of many layers of reputation you build in different places that genuinely reflect who you are as a person and figuring out exactly how that carries value in a variety of contexts.
The most basic level is verification The larger opportunity is carrying social matches based on like-minded individuals across marketplaces.
The New Identity Brokers:
Connect.me, Tru.ly, Legit, TrustCloud, Scaffold, Confido, Briiefly, Reputate
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/O0zkLD]
It was only a matter of time before someone took Klout scores seriously. A recent recruitment campaign for Saleforce now requires prospective candidates to achieve a minimum Klout score. To quote from this article:
If this sets a trend then we all need to worry, because it establishes the precedent that competence, effectiveness and reputation can be calculated by an algorithm.
The Internet of things [free ebook]
The XV publication of the Bankinter Foundation is the result of the analysis carried out by the Future Trends Forum experts and analyzes the “Internet of things”. We live in a connected world, where millions of people and objects are interconnected by the Internet. This publication describes the state of the art of this promising technology.
Via Pierre Tran, Paul Aneja - eTrends
WordPress is an exceptional open source blog tool and the great variety of best WordPress plugins and themes makes it even more useful. Choosing the right extensions can be critical for the success and budget. In this article you will find 70 of the Best WordPress Plugins available right now.
Via Tina Cook
The Internet Map is a bi-dimensional presentation of links between websites on the Internet. Every site is a circle on the map, and its size is determined by website traffic, the larger the amount of traffic, the bigger the circle. Users’ switching between websites forms links, and the stronger the link, the closer the websites tend to arrange themselves to each other.
It encompasses over 350 thousand websites from 196 countries and all domain zones. Information about more than 2 million links between the websites has joined some of them together into topical clusters.
Via Paul Aneja - eTrends
Robin Good: NewzSocial is a free iPad curation app which allows you to instantly create topic-specific channels and to easily curate the content stories that you deem appropriate for each.
Curators can work in teams and collaboratively organize one or more news channels.
From the App Store download page: "NewzSocial is a free social news reader app that allows you to follow, create and share broad and niche news streams on your topics of interest.
The app has unique social curation features using which you can tap into your network of ‘topic expert’ friends and get the news you want selected by the experts you know."
A reviewer on the App Store left this comment: "What blew me away is the number of great articles the app has. I just searched for latest fashion trends & got really great articles. With flipboard, after reading 5-7 articles, it's the same stories from yesterday. "
Free to use.
Find out more: http://www.newzsocial.com/
Other info: http://www.newzsocial.com/support/
Video intro: http://youtu.be/sD0pzSthVrA
Download NewzSocial in the App Store: http://itunes.apple.com/us/app/id546527255
Via Robin Good, Open Intelligence
Use Google Docs as a free website monitoring tool to track unlimited number of domains and receive instant email and SMS text alerts when any site is down.
You can use Google Docs to monitor your website’s uptime and get instant alerts if your site is down or unavailable to visitors. The latest version of this Google Docs based website monitoring tool is even better:You can now monitor multiple websites and blogs for downtime/uptime in one go. In addition to email alerts, you can now choose to receive SMS alerts on our phone if any of your sites are down.
The text alerts are routed through Google Calendar and are therefore free.
In fact, this is probably the only tool that lets you monitor unlimited number of website domains and offers both SMS and email based alerts without charging a penny.
Here’s how you can install the monitor in Google Docs in less than 60 seconds:
Real-time Website Monitor with Text AlertsClick here to create a personal copy of the Website Monitor HD sheet in your own Google Docs account. You’ll see a new Website Monitor menu in the toolbar. Click Initialize and you’ll get a pop-up asking for authorization. Just say Yes. Put your Website URLs in cell B2 (comma separated) and your email address in cell B3. Go to the Website Monitor menu again and choose “Start Monitoring”.
That’s it. Close the Google Docs sheet and it will monitor your sites in the background. If you do not wish to receive SMS alerts, simply change the value of cell B4 from Yes to No.
The full source code of the project is available at ctrlq.org – no one else has access to your data and you can disable the script anytime by setting the email address in cell B3 to blank.
By Amit Agarwal
Hot on the heels of social network Facebook rolling out its social business initiative ‘Boost Your Business with Facebook’, comes an infographic on the state of enterprise social media adoption in 2012.
The infographic depicts results from a survey titled ‘Social Media 2012: State of Adoption’, conducted by Esteban Kolsky of ThinkJar, and Denis Pombriant of Beagle Research.
Among the survey’s findings are 81pc of respondents who believe companies that fail to embrace social media technologies for business purposes will be left behind, and fear of negative impacts and not understanding the benefits are the main barriers to organisations adopting social media.
Guillame DeCugis: "This is a very interesting piece by Erin Griffith (again!) on the potential scalability issues of content curation. You can pass quickly on her first part where she easily bashes the usual concerns about the curation word being overhyped and over used.
She makes a really good point on her second part, building on the experience of Behance, the platform to publish one's creative work: using a mix of algorithms and human curation is a part of the answer to this scale issue.
But another way to scale curation is to add a topic-centric layer. In the problem she describes (which is typically Behance's problem), scaling up is tough because curation is being applied to sort out the best content on a unique dimension: a home page that's the same for everyone.
"Behance’s front page could no longer display what algorithms determined was the most popular art within [the] site’s community. Because of boobs. They are universally the most popular thing on the Web, and not even a tasteful, creative site like Behance is safe when the “wisdom of the crowd” is involved.
To be clear — boobs are welcome on Behance, but the site skews toward commercially viable work. A porn pit may entice creative directors but not in the way Behance wants to entice them." she funnily writes.
If you added topics to that, you can solve the problem by having people follow whichever topics they want.
And I'm not talking about the usual 10-20 categories you find on any content sites. I'm talking about long-tail, user-created topics that any user can opt in to follow or unfollow. Boobs fans can then follow dozens of Boobs topics curated by other fellow users without having to pollute the experience for everyone else.
By mixing a topic-centric model with curation, you apply it to as many dimensions as your users will decide to curate. That's the model we've been using at Scoop.it and so far, it scales pretty well, doesn't it?"
Robin Good: For the record you may want to check this video of Gabe Rivera from Techmeme at LeWeb 2008 already discussing this issue and arriving at the same conclusions: http://www.youtube.com/watch?v=T4Zi_U6iZxU there's no way to build a perfect news or aggregation engine. The best solution is indeed a mix of aggregation and filtering tools matched by a topic-expert curator.
Via Guillaume Decugis, Heiko Idensen, Robin Good
Though targeted at researchers and supervisors, this is a very useful resource for anyone trying to navigate their way through the plethora of social media tools and services. From the preamble:
The goal of this handbook is to assist researchers and their supervisors to adopt and use social media tools in the service of their research, and, in particular, in engaging in the discourse of research. The handbook presents an innovative suite of resources for developing and maintaining a social media strategy for research dialogues.
This handbook has been written for:
-postgraduate researchers (PGRs) and early career researchers who want to learn about the role of social media in research dialogues
Sense-making, social intelligence, novel & adaptive thinking, cross-cultural competency, computational thinking, new-media literacy, transdisciplarity, design mindset, cognitive load management, virtual collaboration. These are the 10 skills needed for the future workforce. #pkm #sociallearning
Via Jay Cross, Helen Blunden
This Infographic by Symphony Teleca shows that consumers rely on peer recommendations: Links to user-generated content on social networks (Facebook, Twitter, Google +, Pinterest) make up a quarter of the search results for the top 20 brands in the world.
In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.
Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most.
This Infographic also shows how mobile devices, real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience.
167 million people will shop online this year, spending an average of $1,800 per person, it reveals.
Unsurprisingly, shoppers are using their smartphones to look for sales and special deals, as well as read product reviews and ratings.
64% of smartphone owners shop online using their devices;
40% of Twitter users say they search for products on the microblogging tool; and
60% of Facebook users say they would discuss a product or service if they were offered a discount
It also breaks down how companies such as Walmart and Starbucks are using social networks to engage shoppers. It also looks at how businesses are using mobile point of sale (POS) transactions to get insight into consumer data, sales records and inventory.
Infographic by Symphony Teleca
By Mindjumpers. http://bit.ly/SsmHLV
Jeff Bullas has posted infographs that have the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems.
"Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks, such as Pinterest, Instagram and Twitter".
Through the rapid rise of smart phones and mobile platforms globally such as tablets led by the surging iPad, the way we use and view media is changing business and marketing.
Maintaining your business marketing momentum on a social web requires constant updates to identify and understand how and why users are using social networks.
These infographs have the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
See article and infographics here: [http://bit.ly/O2JXgZ]
I've chosen this piece because it's one of the few articles I've come across that examines the philosophy of social media and its affect on society as a whole, rather than how it is being used (e.g. for communication, engagement or collaboration).
The author crystalises the argument into market-driven vs. gift-driven rewards. To quote an abstract:
To understand the cultural impact that Facebook, Twitter, et al are having on the fabric of our societies, we need to focus on what it is that makes these systems so rewarding for us. If #social is the defining meme of our time, it is not because we are fascinated by technology: it is because the values and practices implicit in our use of social technologies are infinitely portable. We are living through a culture shift that is being catalyzed online by the success of social media. I call it the ‘gift shift’. Thanks to the success of open social systems, a whole generation is rediscovering gift culture.
Building technology and communities to create, share and use open information.
“Open data is data that can be freely used, reused and redistributed by anyone – subject only, at most, to the requirement to attribute and sharealike.”
The key features are:
Availability and Access: the data must be available as a whole and at no more than a reasonable reproduction cost, preferably by downloading over the internet. The data must also be available in a convenient and modifiable form.
Reuse and Redistribution: the data must be provided under terms that permit reuse and redistribution including the intermixing with other datasets.
Universal Participation: everyone must be able to use, reuse and redistribute – there should be no discrimination against fields of endeavour or against persons or groups. For example, ‘non-commercial’ restrictions that would prevent ‘commercial’ use, or restrictions of use for certain purposes (e.g. only in education), are not allowed.
Via Paul Aneja - eTrends
This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.
Here's what caught my attention:
Social Producers are the new storytellers
**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media
**They know how to trigger desirable (and social) actions, reactions and transactions
**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.
**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each
The difference between Social Producers and traditional content creators is they begin with social outcomes
**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy
**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network
**The overall story and outcome defines the nature of the social object.
**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.
**What was trending an hour ago gives way to the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.
**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.
**As you think about your content strategy for social networks, do so from the perspective of a social producer.
**While the social effect is certainly a goal, the social effect is also the result of social design.
**In the end, people are going to talk, so give them something to talk about!
Curated by Jan Gordon covering, "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/Qvxa6J]
This week, Google Senior Vice President, Engineering Vic Gundotra announced that 400 million Google users have now upgraded to Google+.
Here are the rest of the social stats of the week:
Facebook: 955 million monthly active users via Facebook
Twitter: over 500 (140 active monthly) million users via Twopcharts / WebProNews
Qzone: 599 million monthly active users via ResonanceChina
Google+: 100,000,000 monthly active users via Google
Sina Weibo: over 368 (36.5 active daily) million users via China Daily
Renren: 140 million active monthly users via TechInAsia
LinkedIn: 175 million members via LinkedIn
Tumblr: 73 million blogs via Tumblr
Instagram: 100 million users via TechCrunch
Tagged: 330 million members, 20 million monthly users via Tagged
Foursquare: over 20 million users via Foursquare
Pinterest: 20 million users via Forbes
Posterous: 15 million monthly users via Posterous
[The original articles has links to each of the sources]
Via Marcia Conner
Perhaps no C-level position has undergone as many changes in expectations, approaches, and philosophies during the past few decades as that of the Chief Information Officer - CIO.
And the turbulent forces shaping businesses in today’s always-on global marketplace promise to accelerate that ongoing evolution. In that context, we have together a list of what I believe will be the top priorities for strategic CIOs in the coming year.
1) Simplify IT and Transform Your Spending: Kick the 80/20 Budget Habit.
2) Lead the Social Revolution: Drive the Social-Enabled Enterprise.
3) Unleash Your Company’s Intelligence: Create the Enterprise-Wide Opportunity Chain.
4) Embrace the Engagement Economy: Merge the Back Office and the Front Office into the Customer Office.
5) Future-Proof Your IT Architecture.
6) Upgrade “Cloud Strategy” to “Business Transformation Enabled by the Cloud.”
7) Transform Big Data into Big Insights, Big Vision, and Big Opportunities.
8) Preside over a Shotgun Wedding: Systems of Record Marry Systems of Engagement.
9) Lead with Speed: CIO as Chief Acceleration Officer.
10) Bend the Value Curve: More Innovation, Less Integration.
Via Paul Aneja - eTrends
Kred, a community influence and outreach measure from social analytics company PeopleBrowsr, is staking their claim in the evolution of the “science” of social media influence by launching Kred Story, a visual social content aggregator.
According to Kred, this is not just an improvement on a numerical measurement. "Kred Story assembles different interests together to find those mutal intersects of the social graph to open up new relationships beyond individual pieces of content or numbers of followers. It all happens in this”vision board” style screen that looks something like a cross between Pinterest and RebelMouse."
It would appear that there is still plenty of growth in the market for "sentiment analysis" tools.
When even 'unfriending' someone on Facebook seems like a terrible snub, how do you declutter your social circle?
Technology exposes us to vastly more opportunities for making social connections, and far more effortlessly than even a stroll down the street and a handshake. Yet an etiquette for terminating those links, should they outlive their mutual benefit – if they ever had any – remains as absent as ever. Even "unfriending" someone on Facebook, feels like delivering a slap in the face (and not even a well-timed slap, since you can't be sure when they'll find out). Facebook itself hates unfriending, for commercial reasons, and thus makes it easy to hide updates from tiresome contacts without their knowing – a deeply unsatisfactory arrangement that leaves you at constant risk of meeting someone face-to-face who assumes you must already know they've got engaged, or had another baby, or been dumped, or fired, or widowed.
To recognise that friend clutter is a problem, it should be emphasised, doesn't mean condemning online friendship per se. It's commonplace, these days, to encounter the concern that social media might be making us lonelier – that online bonds can't be as fulfilling as "real-life" ones.
Before the internet, we kept things manageable by natural attrition: if there were people you didn't want to see any more, then by and large you didn't see them. "It's unnatural for us to drag all our past relationships with us into our future, as we do with Facebook," says Anjali Mullany, social media editor of Fast Company and writer of its "social media agony aunt" column. "That's not how things have worked, in terms of friendship, for thousands of years."
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.
Business owners are aware of the increasing importance of having an online presence; regardless of whether their key objective is using their website to sell online, to generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.
WordPress is a platform that appeals to many, as even if you have no coding experience you can set up a website and manage it yourself.
This step-by-step guide takes the guesswork out, so you'll be up and running in no time.
By Jasper Martens / Hannah Smith. http://bit.ly/UGsxHk