This article and infographic was posted by Jeff Bullas. We all know visual content attracts attention - here are some highlights on just how powerful it really is in social media.
"Visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users"
** Pinterest and Instagram have taken the social media world by storm.Instagram announced in July that it had acquired 80 million users. To put some further perspective on its adoption and growth, the visual social media network is now being used by 40% of the worlds top 100 brands.
Simply Measured looked at Facebook’s top 10 brand pages to find out the real numbers and facts and figures on the engagement and sharing levels of photos and vides in comparison to text and discovered:
Videos are Shared Photos are liked 200% more than text updates
To put some perspective on the power of visual content other studies show that Photo and video posts on Pinterest are referring more traffic than Twitter, Stumbleupon, LinkedIn and Google+.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
See full article and infographic here: [http://bit.ly/Oj0yKP
Via janlgordon, Beth Kanter