On the surface, social media and knowledge management (KM) seem very similar. Both involve people using technology to access information. Both require individuals to create information intended for sharing. Both profess to support collaboration.
But there’s a big difference.
Knowledge management is what company management tells me I need to know, based on what they think is important.
Social media is how my peers show me what they think is important, based on their experience and in a way that I can judge for myself.
The empowerment of consumers by the forces of digital disruption means that every organization has to work better, smarter and faster in order to create and manage the omnichannel experiences consumers favor and reward.
I picked out this abstract which resonated with me..." a company is like ‘a social network of productive relationships in which stakeholders are deployed where they are of greatest use. It is designed as a flow of input that can come from anywhere in the network. The work is asynchronous in time and place, and people contribute whatever expertise they have, irrespective of rank or experience."
Some useful Social Psychology lessons in this piece, for example:
"Companies attempt to reduce uncertainty [of customer review] is by showing reviews written by people who “resemble” the consumer in question. Studies on implicit egotism suggest that we subconsciously tend to like things that “resemble” us. Building on this, by showing the consumer the testimonials of people who are similar to us, our brains naturally place more weight on them, thanks to the mirror neurons that make us feel connected when we imagine ourselves in the same situation".
Worth remembering that, as a customer, you're inevitably being manipulated!
In August 2011, Search Engine Journal published an infographic on the Growth of Social Media. Today, over 2 years later, we've created an updated version.
Stephen Dale's insight:
Useful if you want to keep an eye on the trends. Not quite clear why LinkedIn isn't included, though I will assume the audience for this Infographic is assumed to be mainly brands and advertising, and not networks for professionals..
Many people assume that content curation is something uniquely associated with brands, marketing and "social business". For me, it's a relaltively untapped process and discipline that is yet to see it's full potential explored by information professionals (IM and KM) as a means to self-learning and as a business function for providing 'self help" and decision-ready information.
The endless parade of technologies to improve workforce collaboration has certainly led to the shrinking of time and distance, but has it actually led to a long-term increase in engagement and business performance?
Stephen Dale's insight:
Dion Hincliffle notes:
"...it's become clear to many observers that culture change is one of the largest remaining obstacles to near-term advances in engagement, and therefore collaboration. This, then, is the obstacle to the more interesting and valuable downstream outcomes that can result if these factors improve. In this view, the hierarchical and bureaucratic structure and processes of the typical large enterprise today are actively hindering further improvement. The core idea here is that networked-based structures and online communities can provide richer, far more innovative results at a fraction of the cost, and build strong and much harder to disrupt relationships with the entire stakeholder ecosystem."
The article reinforces the notion that whilst technology can facilitate more effective employee engagement, the key dependency is the organisation's whole-hearted support for change , which really needs to be driven from the top.
Today is a little different. I'm actually not typing at all -- I'm writing this blog post by "talking it" on Evernote. And it only took me ten minutes.
I wanted to test this out because although being a Staff Writer here at HubSpot means I have lots of time to blog, I've also worked at places where I didn't have that luxury. When you're balancing 100 different tasks, it's hard to find time to actually sit down and write. (Or maybe writing just isn't your strongest suit.)Luckily, with a little creativity, it's actually still quite easy for you to blog. So in the spirit of being meta, I'm going to show you how to write a blog post without actually "writing" anything. In just 30 minutes (I added on an extra twenty minutes to give you buffer time for importing, formatting, and editing) you should have a polished draft ready to publish. So let's get to it!...
The way of socializing in the business world is headed towards mobile platforms. As another tool in the corporate world, enterprise social networks cannot escape the mobile fever. (We check our mobiles 150 times a day.
With sales of mobile platforms (tablets, smartphones, laptops) far outsripping sales of traditional desktop PCs, it comes as no surprise that the future for enterprise social networks is 'mobile and appified"
Excerpt from "Home Page" of the new Google's hub: "Consider this your starting point to tap into Google’s suite of digital tools that can enhance newsgathering and exposure across television, radio, print and online.
Whether it’s refining your advanced search capabilities, improving audience engagement through Google+, or learning how to visualize data using Google Maps, this website is intended to guide you through all the resources Google offers to journalists."
Here are the sections of this new Google’s Suite:
1. Gather and Organize - Advanced Search - Google Trends and Analytics - Google Consumer Surveys - Google Drive
2. Publish - Google News - Google Images - Webmaster Central - Google Analytics - Custom Search Engine
3. Engage - Google+ and Hangouts - YouTube
4. Develop - Google Web Toolkit - Google App Engine - Android developers - YouTube Partnerships
5. Visualize - Google Maps Engine - Google Maps API - Google Crisis Map - Google Earth - Google Earth Engine Timelapse - Google Fusion Tables - Google Charts
6. Additional Resources - Google Politics & Elections - Transparency Report - Google Crisis Response
We live in the Social Age of Learning, where our ability to create meaning within our communities is key. In this Slideshare presentation Julian Stodd explore the foundations and principles of the Social Age, including an exploration of Social Leadership.
"Technology facilitates our interactions, but doesn't guarantee our effectiveness as social leaders or learners. Instead, we need to develop our curatorial skills, our narrative and storytelling ability and our skills in collaboration and sharing. In the Social Age, traditional hierarchies of authority are subverted by reputation and humility."
The pace of technological innovation is speeding up at an ever increasing rate. This is bringing unprecedented and incredibly rapid changes to the economy and society at large, particularly in the job market.
Automation is removing jobs like never before, while comparatively few new jobs are being created by the new digital economy.
This might be one of the greatest challenges that we've ever faced, but it could also represent our biggest opportunity.
What can people and companies do right now to avoid being swept away by the exponentially increasing technologies that are coming to the market? What can governments do to provide for their people? What will be the future of work and of society? What will the transition look like, who will benefit from it, and who will be left behind?
A useful app for syndicating RSS content using tags, author or keywords. Fills a gap in the market for this type of functionality (not available in Feedburner) and nice to see that some people still see RSS as a viable means of consuming information.
I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation
I'm very pleased to announce the publication of this new book edited by Rob Hubbard, which includes a chapter I have written on informal and social learning. Here's a description of the book publis...
Stephen Dale's insight:
The book is a practical guide to all the key topics in elearning, including: getting the business on board, building it yourself, learning management, blended, social, informal, mobile and game-based learning, facilitating online learning, making the most of memory and more.
A list of discontinued Google Products and Services including Google Reader, iGoogle, Google Wave, Google Buzz and other Google products of the past.
Stephen Dale's insight:
Another one bites the dust (to the tune of song by Freddie Mercury, of course). I'm beginning to wonder if the way I use social media is becoming anachronistic, i.e. I seem to be out of step with what I assume must be the majority of users who have found no use for Google Reader, Google Sidewiki, Google Notebook, Google Labs, Google Answers, and now the latest to be consigned to the Google Graveyard - iGoogle.
Yes, I've used them all, and in some cases (Reader and iGoogle) have devoted considerable time in personalising the interface, carefully selecting the content sources and widgets that would enable me to quickly tap into the topics and conversations that I've chosen to follow.
So I assume the rest of the social-media-verse operate in an entirely different way to myself. Presumably relying on serendipity to find the useful nuggets amongst the noise. How quaint. Seems like I'd better haul myself into the 21st century and hope that the "thirty things you wished you'd known at school" from Buzzfeed or the "top-10-people-who-have-nothing-interesting-to-say-but-you-ought-to-follow" from Mashable just happen to be the things I should be looking at. Don't you just love evolution?! #google
A useful article on the role of journalists by Jonathan Stray. He postulates that rather than writing stories, journalists should be trying to solve the problem of comprehensively informing the user on a particular topic, by applying filtering, social curation, visualistion and interaction with their audience. I think the professional press has woken up to this, and commend the Guardian for their insightful reporting.
n interesting social media infographic that contains statistics about which social platforms B2B marketers are currently using the most and how they are using them. Twitter and LinkedIn are the most-used social networks in the B2B space.
In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation.
While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.
Talk by Guillaume Decugis at the University of San Francisco on Sept. 17, 2013.
Content Curation is the key to becoming a social influencer and thought leader. People are looking for solutions that enable them to take a drink from the Internet firehose without the fear of drowning!
In 2010, Alcatel-Lucent launched Engage, a social collaboration platform that has become a cornerstone of the company’s global Digital Workplace. With over 70,000 users and more than 4,000 formal and informal communities, Engage facilitates worldwide employee communication and collaboration.
With an unprecedented digital data storm raging through the business world, knowledge workers may spend up to 30% of their working day looking for people and relevant information to do their job. A waste of precious time and human resources that can be dramatically reduced by providing employees with appropriate structures, practices and ICT technology —putting mobility, collaboration and knowledge sharing on the foreplan. #kmers #CoPs