Whether your company is drafting their first social media policy or revising an existing one, at some point, businesses must consider how they will keep the information current. KPMG created a global oversight working group comprised of stakeholders (i.e. marketing, risk management, legal, IT, human resources, etc.) to create the policy and monitor the guidelines.
Bottom line, companies should create policies for a business-related reason. There’s a difference between having a social media problem and a management problem.
Social media policies can offer guidance and consistency. In order to be effective, they must be created with the buy-in of stakeholders, communicated to employees and updated as the world of work changes.
Via Judy O'Connell