The role of the community manager is becoming increasingly important as more organisations begin to realise that you need more than collaborative technology to build a community. Culture and behaviours are just some of the challenges in establishing an effective knowledge-sharing network and building trust. The community manager(s) - sometimes also referred to as community moderator or facilitator - can be the difference between a succesful community and one that fades and dies. The post lists 10 key functions or roles as follows:
4.Content creator and discussion starter.
6.Customer Advocate and Support
More detail in the original post. Well worth a read.
Via Michael Norton