By Graham Charlton - http://bit.ly/x4aCrd ;
Social Media is not killing email, Social media is driving email, the two are complentary partners.
"Email marketing will continue, but it will have to evolve to fit into the changing times, by moving from load and blast to a focus on relevant one to one communications. The coming years will see email evolve even further, to adapt to the growth of social.
For most people, email is their first contact with a social media site, as they’ve been invited through email to join by a friend.
Email is also valuable when brands post promotional messages, launch a competition or post news updates on social sites, as the first notification members receive is often via email."
New global research from e-Dialog - http://bit.ly/zzGJbx - reinforces this view, showing how email can drive interaction on social sites, and that brands' behaviour on Facebook and Twitter can make customers more receptive to emails.
Here is The Study - to download -http://bit.ly/zhH6Ij - and an Infographic showing some of the headline stats.