The Social Web
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The Social Web
Tapping into the collective genius of people
Curated by Stephen Dale
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Rescooped by Stephen Dale from Curation, Social Business and Beyond
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The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | The Social Web | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?

Via janlgordon
Stephen Dale's insight:

Not mentioned by name in the article, but this is what Google's Knowledge Graph is all about. Check out: http://blogs.gartner.com/darin-stewart/2012/05/17/googles-knowledge-graph-yeah-thats-the-semantic-web-sort-of/

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Bart van Maanen's curator insight, August 3, 2013 5:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 12:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 6:57 PM
Looking forward to Web 3.0 and everything that follows
Rescooped by Stephen Dale from Data & Informatics
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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | The Social Web | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


Via janlgordon, Stephen Dale
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Thomas Wooldridge's comment, April 19, 2013 4:17 AM
social Proof.. It is what we all seek