The Social Web
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The Social Web
Tapping into the collective genius of people
Curated by Stephen Dale
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What the New Facebook Algorithm Means For Publishers

What the New Facebook Algorithm Means For Publishers | The Social Web | Scoop.it
Is Facebook addicted to tinkering with it's News Feed algorithm, or is there a method in its madness? See the trends indicated in the recent changes

Via janlgordon
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janlgordon's comment, August 2, 5:40 PM
Thank you Os Ishmael & @Marco Favero :-)
janlgordon's comment, August 3, 10:47 AM
Thank you @Anna @Stephen Dale & @Stan Smith :-)
janlgordon's comment, August 4, 10:45 AM
Thank you @Skylly_W & @Anna :-)
Rescooped by Stephen Dale from visualizing social media
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35 Social Media Infographics

35 Social Media Infographics | The Social Web | Scoop.it

Whether you own a large online business or a small booming startup, we’re sure you are actively using social media to give your brand the right dose of exposure and get the message across to your targeted audience.

This is a great list of useful cheatsheets for people who want to benefit more from social media marketing.

 

These 35 cheatsheets cover tips for Facebook, Twitter, Google+ and Pinterest, so you can better understand how to market via social media and how to design pages and content for optimum exposure.


Via Lauren Moss
Stephen Dale's insight:

Heavily biased towards brands and marketing, but some useful data nevertheless. Personally, I'd like to see more examples of how social media is being used for personal development, collaboration and knowledge sharing.

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Andy Birkitt's comment, July 18, 2013 4:55 AM
Thanks for the comments everyone, we make use of this particular one all the time as well.
Mark Palmer's curator insight, July 18, 2013 8:47 AM

A really good collection of social media infographics.

Kika Lensvelt's curator insight, July 19, 2013 7:35 AM

cheatsheets Facebook,  Twitter, Google+ & Pinterest

Rescooped by Stephen Dale from Just Story It! Biz Storytelling
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For Success In Social Media, You Need Storytelling. Conversation Is Not Enough

For Success In Social Media, You Need Storytelling. Conversation Is Not Enough | The Social Web | Scoop.it
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...

Via Karen Dietz
Stephen Dale's insight:

If I could summarise this article in just a few words it would be:


Brands (marketing) need to make a paradigm shift from targeting their messages at monochrome "consumers", and realise that consumers are in fact people, all of us different, and all of us on different journeys. People (not consumers) are more likely to use a product if they perceive the 'brand' understands some things about them. 


Reading time 5mins.

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Karen Dietz's curator insight, December 17, 2014 3:07 PM

Here's a great post on the next upgrade in social media interactions that suggests we move from conversations to actual storytelling.


Yeah!


I like how the author, Bob Deutsch, makes a case for this and offers us specific steps to take for making the transition.


May 2015 bring us enhanced storytelling and success in all our social media efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

BLUENSCOTTISH's curator insight, December 19, 2014 1:05 PM

Thank you Karen Dietz

Art Jones's curator insight, December 19, 2014 8:22 PM

Modern marketing remains a dynamic pursuit, always evolving. We are continually learning how our brains work and as such we know more today than ever before about how to engage people and move them to take an action.


The author of this post Bob Deutsch says "Whatever the offering—dinner entrée, smartphone, a piece of clothing, or what have you—to be successful a product or brand story must feed people's appetite for self-expansion. Self-expansion isn't just a business driver, it’s a life driver. Self-expansion moves everything forward."


#TheFutureofBusiness #Storytelling