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Rescooped by Stephen Dale from Curation, Social Business and Beyond
Scoop.it!

Why Content Curation Is Disruptive and A Very Powerful Tool Done Right

Why Content Curation Is Disruptive and A Very Powerful Tool Done Right | The Social Web | Scoop.it

Via janlgordon
Stephen Dale's insight:

I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation

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janlgordon's curator insight, November 13, 2013 12:50 PM

This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace.


Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more....


Marty Smith:




"When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:


  • An archive of almost a million words published across 4 blogs.
  • With so many people creating so much POOR content, creating LESS and making it BETTER is disruptive.
  • This “less and better” is  Curatti’s Editors of Chaos mission.


Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works


Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does.


Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond


Read more here: [http://bit.ly/1aD3c6j]

BSN's curator insight, November 13, 2013 1:00 PM

Content Marketing Tips

Rescooped by Stephen Dale from Content Curation World
Scoop.it!

A Curated Introduction To Curation by Andy Dickinson

Robin Good: Here's another good example of curation at work. Andy Dickinson, has used Storify to create a "curated reference" of his lecture about curation for his first year undergraduate students. 

 

The "storified" reference contains links to tools, video clips, and many contributions which allow any learner interested in this topic, to follow a selected path from which it is possible to wander off and explore in many interesting directions.

 

Useful. Informative. Inspirational. 8/10 

 

http://storify.com/digidickinson/jn1013-curation-and-aggregation?awesm=sfy.co_hX4 


Via Robin Good
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