The Social Web
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The Social Web
Tapping into the collective genius of people
Curated by Stephen Dale
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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | The Social Web | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 


Via janlgordon
Stephen Dale's insight:

I liked the comment from Jonathan Crossfield in relation to the concept of a 'social media expert': "This term in itself is silly because it implies authority over something that refuses to stand still".


I would add that social media is best understood if you''re an active participant, rather than a distant observer. After all, you don't learn to fly by watching the pilot!

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Darius Douglass's curator insight, April 16, 2:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 8:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 10:59 AM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
Rescooped by Stephen Dale from Data & Informatics
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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | The Social Web | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.

 

Here are some highlights:

 

How social currency influences behavior

 

**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.

 

**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.

 

**Both social influences are amplified in public settings.

 

Psychologist Robert Cialdini documented six principles of ethical persuasion:

 

**social proof

 

**authority

 

**affinity

 

**commitment

 

**consistency

 

**reciprocity

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


Via janlgordon, Stephen Dale
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Thomas Wooldridge's comment, April 19, 2013 4:17 AM
social Proof.. It is what we all seek
Rescooped by Stephen Dale from Curation, Social Business and Beyond
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The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | The Social Web | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?

Via janlgordon
Stephen Dale's insight:

Not mentioned by name in the article, but this is what Google's Knowledge Graph is all about. Check out: http://blogs.gartner.com/darin-stewart/2012/05/17/googles-knowledge-graph-yeah-thats-the-semantic-web-sort-of/

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Bart van Maanen's curator insight, August 3, 2013 5:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 12:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 6:57 PM
Looking forward to Web 3.0 and everything that follows
Rescooped by Stephen Dale from Curation, Social Business and Beyond
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The Culture Of Personality: The What, Why & How of Social Business

The Culture Of Personality: The What, Why & How of Social Business | The Social Web | Scoop.it

I selected this piece by Matt Ridings from SideraWorks because we all talk about social business but what is it, why should we care, how do we measure it and why is it important for our business?

 

This piece along with a slideshare answers some of these questions and gives you a mindset and framework to work with.

 

Here are some highlights:

 

What is Social Business?

 

**The answer differs if you're describing the purpose, the processes or the outcomes - Depending on your point of view as the customer, the employee or a partner  -  the answer can differ even more

 

Here is a definition of social business:

 

Social busines is the creation of an organization that is optimized to benefit the entire ecosystem. Customers, employees, partners, owners by embedding collaboration and active engagment into its operations and culture. The result is a more responsive, adaptable, effective and untimately more successful company.

 

Here are some of the challenges:

 

**How do we develop a common vocabulary and context so] that all parties have a clear understanding of what it is they're trying to achieve or become?

 

**How to 'audit' something like culture to the degree that you can provide a meaningful representationn of its curfrent attributes at individual, group anad organization - wide levels?

 

**How do you represent the objective in a way that is easily understood in relation to the audit?

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article and see slideshare here: [http://bit.ly/PqYQbK]


Via janlgordon
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