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La avalancha de los hijos tróspidos o cómo convertir un programa de televisión en fenómeno social

La avalancha de los hijos tróspidos o cómo convertir un programa de televisión en fenómeno social | The Social TV | Scoop.it

"El programa ha conseguido ser Trending Topic mundial durante las emisiones gracias al éxito de un hashtag: #hijostrospidos.

Estrellas de Twitter, famosos y espectadores han tuiteado en directo el programa al mismo tiempo que veían su emisión por la tele. Los lunes han sido tróspidos, los hijos tróspidos y, por supuesto, las madres muy tróspidas.

Durante las siete primeras emisiones, el programa ha alcanzado una media del 10,2% de share y 1.824.000 espectadores, superando en 1,5 puntos a Antena 3 y en 3,8 puntos a La Sexta en su franja de emisión."

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MTV Movie Awards Go Social With Live Voting, Facebook Tracker and More

MTV Movie Awards Go Social With Live Voting, Facebook Tracker and More | The Social TV | Scoop.it
MTV's social and digital tactics for the MTV Movie Awards give viewers ways to engage before, during and after the June 3 live broadcast.
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¿Se protegen los formatos televisivos? Teoría del elemento añadido

Sin perjuicio de la ingente importancia comercial del formato en la Industria Televisiva, lo cierto es que es un concepto que no se recoge como tal en la Legislación española, lo que induce a que, frecuentemente, se generen dudas sobre si realmente puede considerarse una obra y, en consecuencia, sobre su efectiva protección jurídica, que ampara la creación, producción, explotación, venta, licencia y exportación de formatos. Por Javier López, Socio de Procesal de Écija. 

Alberto Dafonte's insight:

Definición del problema, breve jurisprudencia y listado de registros y entidades de protección a los que cabría añadir FRAPA

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Inter-cultural differences in gesture control of consumer electronics: The UX Fellows Gesture Study

A growing number of gesture-controlled consumer electronics are coming to market. Some of the latest smart TVs, smartphones, cameras and game consoles are able to capture our hand movements and translate them into user interface commands.

This poses new challenges for user experience design for globally merchandized devices, as gesture behavior is presumably influenced by local cultures.

As specialists for culture-specific user experience research, UX Fellows wanted to find out which semantic gestures people from various cultures would spontaneously use to control consumer electronics like interactive TVs.

 

Alberto Dafonte's insight:

A cross-cultural study spanning 18 countries on spontaneous gesture behavior by UX Fellows

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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | The Social TV | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


Via The Digital Rocking Chair
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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.

 

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Larry Schwarz: Content is not King. Content is Gum | | MIPBlogMIPBlog

Larry Schwarz: Content is not King. Content is Gum | | MIPBlogMIPBlog | The Social TV | Scoop.it

It seems that the king that is content no longer sits on a secure and exalted throne. The baby boom of platforms and the need to fill them has caused a content creation explosion that could outpace demand, at least in regards to demand for the type that had been created for film and television and meant to form the basis of a library with revenue streams. Content is no longer the monarch that was meant to be unquestionably worshipped for decades as result of His inherent status as a divinity or at the very least his divine right.  The old kingdoms are giving way to newly formed democracies, sprouting up everywhere, on our laptops, in our hands, our wrists, our glasses and probably soon implanted in us. Rather than enjoying long, steady reigns, content now seems to subject to term limits and recall.  Content is no longer something you worship for decades. Content is something you chew for under three minutes, spit out and move on to the next piece.

Alberto Dafonte's insight:

"Content is no longer something you worship for decades. Content is something you chew for under three minutes, spit out and move on to the next piece"

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The Nielsen Family Is Dead | Underwire | Wired.com

The Nielsen Family Is Dead | Underwire | Wired.com | The Social TV | Scoop.it

"Since the 1970s, television has been ruled by the Nielsen Family—25,000 households whose TV habits collectively provide a statistical snapshot of a nation’s viewing behavior. Over the years, the Nielsen rating has been tweaked, but it still serves one fundamental purpose: to gauge how many people are watching a given show on a conventional television set. But that’s not how we watch any more. Hulu, Netflix, Apple TV, Amazon Prime, Roku, iTunes, smartphone, tablet—none of these platforms or devices are reflected in the Nielsen rating. (In February Nielsen announced that this fall it would finally begin including Internet streaming to TV sets in its ratings.)"

Alberto Dafonte's insight:

"Now we’re engaging with a show even if we aren’t watching it, but none of this behavior factors into Nielsen’s calculation of its impact".

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What Transmedia Creators Can Learn From Social TV

What Transmedia Creators Can Learn From Social TV | The Social TV | Scoop.it

Mike Vogel:  "Social TV is already one of the biggest trends of 2013, but if you’re an independent transmedia producer it might be hard to see how this trend benefits your project" ...


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 27, 2013 4:34 AM

Some great tips on utilizing Social TV techniques for smaller transmedia projects.

Nicolas Moulard - Actuonda's curator insight, February 27, 2013 10:46 AM

add your insight...

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Super Bowl up 150% in Social TV, Sets New All-Time Record | Bluefin Labs

Super Bowl up 150% in Social TV, Sets New All-Time Record | Bluefin Labs | The Social TV | Scoop.it

"Super Bowl XLVII set a new All-Time Record in social TV with 30.6M social media comments. Twitter accounted for 27.7M, public Facebook accounted for 2.8M, and GetGlue checkins added another 108K".

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Abigail Marks: 2012's Best Branded Entertainment

Abigail Marks: 2012's Best Branded Entertainment | The Social TV | Scoop.it

"While there are a host of attributes by which to rank this year’s programmes – creativity, effectiveness, audience reach – the following represent the ones who were a cut above the rest. I’ve pointed out all year, notably here on MIPBlog, that branded entertainment should serve a custom, targeted purpose, specific and strategic to the brand. This select group of programmes has delivered authentic brand story in a cultural context, prioritising the entertainment or utility for the target audience".

 

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Transmedia Planning – Transmedia Storyteller

Transmedia Planning – Transmedia Storyteller | The Social TV | Scoop.it

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Data Points: Two-Screen Viewing

Data Points: Two-Screen Viewing | The Social TV | Scoop.it

"Media and multi-tasking is nothing new, and that's especially true of tablet owners, according to newly released research by GfK MRI's iPanel. Given the portability of the devices and all the capabilities they offer, it's no wonder tablet owners are voracious multi-taskers—in fact, fully 90 percent of them do something else while using their tablets, and multi-tasking accounts for 40 percent of their tablet time. A particularly big percentage of that multi-tasking time is spent watching TV, with 63 percent of tablet owners using their tablets for that purpose, and 41 percent of their total TV-watching time spent using their tablets at the same time".

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The Exploding #SocialTV Ecosystem: A Fall Update | Advertising Age

The Exploding #SocialTV Ecosystem: A Fall Update | Advertising Age | The Social TV | Scoop.it

"Earlier this year, Ad Age worked with our editorial partner Trendrr, the social-media monitoring firm, to produce a 1.0 version, and then a 1.1 update, of what we called "The Exploding Social-TV Ecosystem." We asked for reader feedback both times, and now we've expanded and updated the chart again with more than a dozen changes."

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How Shazam Plans To Make Money On TV's Second Screen

How Shazam Plans To Make Money On TV's Second Screen | The Social TV | Scoop.it

"The app's audio fingerprinting and matching technology can identify tracks even through the noise of a loud bar, and it can distinguish between two songs played simultaneously. Based on what it identifies, it lets users read the artist's bio, buy the song from iTunes, find concert tickets and read the lyrics to verify that, indeed, the lead singer of Train just sang those words, in that order.

Shazam's lastest push brings this same functionality to television shows. Users can tap the record button in the app to take an audio sample and Shazam will match what it hears against its own database to identify the show. This is neat and all, but the real potential lies in what happens next. As it does with songs, Shazam unlocks all kinds of supplementary content and information about the show"

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Four Numbers That Explain Why Facebook Acquired WhatsApp

Four Numbers That Explain Why Facebook Acquired WhatsApp | The Social TV | Scoop.it

"Here are four numbers that tell the story of WhatsApp: 450, 32, 1 and 0.


450. WhatsApp has more than 450 million active users, and reached that number faster than any other company in history. [...]


32. Even by the standards of the world’s best technology companies, WhatsApp runs lean. With only 32 engineers, one WhatsApp developer supports 14 million active users, a ratio unheard of in the industry. [...]


1. Jan keeps a note from Brian taped to his desk that reads “No Ads! No Games! No Gimmicks!” It serves as a daily reminder of their commitment to stay focused on building a pure messaging experience. [...]


0. There may be no greater testament to the viral nature of WhatsApp than the fact that the company has accomplished all this without investing a penny in marketing. [...]"

Alberto Dafonte's insight:

Sobre WhatsApp y sus principales virtudes como producto. Interesante también porque quien lo publica es Sequoia Capital

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A profile of current and future audiovisual audience - MEDIA Programme. European Commission

A profile of current and future audiovisual audience - MEDIA Programme. European Commission | The Social TV | Scoop.it

One of the main objectives for the Creative Europe programme is to develop new audiences for European films. In order to find out more about European film audiences, a study on audience behaviour was carried out for the European Commission in 2013.

Alberto Dafonte's insight:

Informe centrado en las audiencias y en las plataformas de distribución y consumo de películas

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Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t

Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t | The Social TV | Scoop.it
Friends, it’s time to get serious. The ongoing debate between (intelligent, well-meaning) people about what “transmedia” means and even whether defining the word matters at all, is killing our common cause.

Via Simon Staffans
Alberto Dafonte's insight:

"We can leave “transmedia” to the academic, the philosophical, and the fantastical. It can remain a conceptual framework for our imaginations to run free in a vast, dreamy Narnia of ideas. If this is our answer, lots of books and panels and dissertations will be generated around the world. It will be great fun talking theory to each other. And no one will make a dime".

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Simon Staffans's curator insight, May 9, 2013 4:35 PM

Yup, some interesting points here.

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What Does That Second Screen Mean for Viewers and Advertisers?

What Does That Second Screen Mean for Viewers and Advertisers? | The Social TV | Scoop.it

The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab conducted a series of studies of multitasking behaviors. On the one hand, advertisers will have to work harder to get and keep people's attention as they flit from screen to screen, the studies suggested. On the other, second-screen apps that complement the TV viewing experience can heighten people's response to the advertising and programming. The full results of the studies will be shared at Adweek's Brand Genius Think Tank, in partnership with Time Warner, April 2, in New York.

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New Study Confirms Correlation Between Twitter and TV Ratings

New Study Confirms Correlation Between Twitter and TV Ratings | The Social TV | Scoop.it

"U.S. TV viewers are taking to Twitter to talk about TV, and the digital chatter is building steam. According toSocialGuide, 32 million unique people in the U.S. Tweeted about TV in 2012. That’s quite the confab, but what does it all really mean for the TV industry? Should networks and advertisers be paying attention? Early research on the subject from Nielsen and SocialGuide says yes."

Alberto Dafonte's insight:

"By analyzing Tweets about live TV, the study confirmed a relationship between Twitter and TV ratings. It also identified Twitter as one of three statistically significant variables (in addition to prior-year rating and advertising spend) to align with TV ratings."

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Second Screen and TV. Benefits and Impacts

Alberto Dafonte's insight:

"This white paper, the second in the series, outlines the main

advantages a rising from second-screen initiatives along
with the impacts their implementation should have on the TV
production chain". By Evolumedia.ca and CMF

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How People Tweet About TV

How People Tweet About TV | The Social TV | Scoop.it

During dramas — good ones, at least — people barely tweet at all. They tweet a ton before and after, but go silent for the hour: For trashy reality shows, tweeting starts high and trails off (perhaps as viewers get hate-watching fatigue): People tweet a lot during investigative shows (Panorama is like 20/20), but more interestingly they keep tweeting after it's over: During movies, they tweet during iconic or notable scenes but not much else: The X-Factor, a singing competition show, saw spikes for each performance: And huge, perhaps obvious, spikes in the finale: This one's the most interesting. Tweets actually drop off during ad breaks, when it seems like they might spike. But that's because fewer people are watching — they reach for the remotes to change the channel before they reach for their


Via Tony Obregon
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Mattia Nicoletti's curator insight, January 12, 2013 2:52 AM

That's why social tv needs contents developed for social tv

Tony Obregon's comment, January 12, 2013 3:07 AM
Mattia, I think you're right.
Mattia Nicoletti's comment, January 12, 2013 4:06 AM
Tony, I think that for now tv networks are trying to understand how social tv works, but next step will be true content development
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One year in now media

A curation of the blog over at simonstaffans.com, together with interviews with some very sharp minds from different areas of the multiplatform storytelling fie
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Broadcaster Twitter Strategies: The World’s Best Practices – exclusive white paper | | MIPBlogMIPBlog

Broadcaster Twitter Strategies: The World’s Best Practices – exclusive white paper | | MIPBlogMIPBlog | The Social TV | Scoop.it

From Twitter voting in Project Runway and the VMAs to Geordie Shore competitions, Vast Media presents the best uses of Twitter in TV of late.


Via Simon Staffans
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THE GfK MRI iPANEL REPORTER: Tablets and Multi-Tasking

"The GfK MRI iPanel is comprised of tablet and e-reader owners and focuses exclusively on consumers’ digital behavior. This report examines  how tablet users multi-task, their simultaneous usage of TV and tablet, and users’ interest in in-app advertising".

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Fall TV Analysis: The No. 1 TV Network Is Now The DVR

Fall TV Analysis: The No. 1 TV Network Is Now The DVR | The Social TV | Scoop.it

"There's a new No. 1 network in primetime, and no, it's not NBC. Or CBS. Or any of the traditional networks. If the digital video recorder were a network — with you, the viewer, as chief programmer — it would rank as tops among total viewers and in the key young-adult demographics".

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How to Analyze Transmedia Narratives? by Renira Gambarato on Prezi

Presentation at the Conference “New Media: Changing Media Landscapes” - St. Petersburg, Russia


Via Simon Staffans
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