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"With Miso SideShows, we’re creating a place for fans to comment with their shows tagged to the exact moment of what they want to talk about. No more spoilers, no more lost discussions. [...]
One of the things we expected is that fans would love the opportunity to predict what comes next – no longer would they reduce themselves to shouting at their TV set. Most of the time, we were proved right: fans loved voting on possible future outcomes and sharing their opinions about them. There are times, though, where prompts for predictions went eerily quiet. What caused the disparity in fan engagement between one prediction card and another? We’ve dove into SideShows created for serial dramas to see what makes fans want to lean forward and interact with scripted TV."
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Frédérique Micouleau rescooped this on Why Full Media Conseil ?. (February 18, 8:48 AM) |
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Alberto Dafonte shared this post on WordPress. (February 9, 12:15 PM) |
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The Social TV
![The Trendrr Blog » Blog Archive » Social TV Ecosystem 2011 / 2012 [Infographic] | The Social TV | Scoop.it](http://img.scoop.it/3GYJSzu85ghY6nYvTi6xlDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Trendrr has compiled an extensive view of the dynamic 2011/2012 Social TV ecosystem. We have also singled out the following key points of growth and opportunity: 194% increase in YOY broadcast prime time social activity Via Tony Obregon 
"When Viacom Media Networks asked people about “social TV” in a new study, the most common responses involved the words “interactive,” “friends” and “Facebook “or “Twitter.” It was part of a research project to understand social TV through the eyes of the viewer. “One of the main goals of this research was to understand how to inspire social TV activity among our audiences,” said Colleen Fahey Rush, who headed up the study. It found the top three social TV activities can be boiled down to communicating, consuming content and checking comments" Via Ludovic Bostral, Frédérique Micouleau 
"To the astonishment of some in the industry, total TV viewing has been on the rise in the U.S. for years, despite a plethora of other entertainment options. But new Nielsen data, also released on Thursday, showed an unusual dip in TV viewing in the last three months of 2011. At the same time, some people are spending more time playing video games and watching Web video — though TV still retains the lion’s share of people’s free time". Via Marc White 
"A socially engaged TV audience is the most powerful marketing team networks have ever had," says Mr. Ghuneim. "And social TV gives us the opportunity to understand and leverage an audience's emotional attachment to a show, because TV is no longer a one-sided experience. Finally all our shouting at the TV can actually be heard. Brands that are smart enough to listen and leverage that emotional response can unlock valuable attention from an audience that actually cares." 
Today I took part in a panel session at MIPCube‘s sister event, MIPFormats, called Tech Up Your Format. The idea was that me; Mark Rowland, CEO of Indie Media, and Jonathan Laor of Applicaster, each gave ’10 tech commandments’ that people developing new TV show formats should follow when looking at interactive elements to their ideas. Via Simon Staffans 
"Twitter's UK general manager Tony Wang expects broadcasters to start using the microblogging service in more "artful" ways beyond showing hashtags and account handles on-air. 'Broadcasters are not the ones to choose whether to have social TV. It happens whether they like it or not. But they have a choice about how to harness that social TV energy,' he told the MIPCube conference in Cannes. Wang cited stats showing that 80% of under-25s are using a second screen to communicate with friends while watching TV, while 72% of them are using Twitter, Facebook and other mobile apps to comment on the shows they watch." 
"Twitter is by far the leading source of social TV activity, according to Trendrr.TV analysis released in March 2012." 
"Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show “Escape Routes,” airing March 31 on NBC, confirmed Aaron Miller, Ford product communications coordinator. The campaign includes a microsite and social media elements. The campaign, which was created by New York digital ad agency Rokkan, demonstrates a growing trend of brands turning to gaming to interact with consumers and keep them engaged longer." 
"El programa ha conseguido ser Trending Topic mundial durante las emisiones gracias al éxito de un hashtag: #hijostrospidos. Estrellas de Twitter, famosos y espectadores han tuiteado en directo el programa al mismo tiempo que veían su emisión por la tele. Los lunes han sido tróspidos, los hijos tróspidos y, por supuesto, las madres muy tróspidas. Durante las siete primeras emisiones, el programa ha alcanzado una media del 10,2% de share y 1.824.000 espectadores, superando en 1,5 puntos a Antena 3 y en 3,8 puntos a La Sexta en su franja de emisión." 
"[...] But there is one big problem that no one is discussing. What the second screen really represents for consumers is a way to spend time doing something other than watching TV commercials. The more screens we have on hand, the more likely it is that we will find a way to tune out during the breaks in our favorite shows. It’s a simple but scary dynamic – commercials start and we grab our devices. [...] The bottom line is that the more we drive consumers to the second screen, the harder it will be to monetize their time and attention". 
funciona la viralidad? ¿Cuáles son las claves para que un contenido empiece a correr como la pólvora? ¿Hay algún secreto? ... 
To learn more about a TV show you’re watching, you can turn to so-called second-screen apps on your smartphone or tablet. But it’s still unclear how many viewers will want to use them. 
A recent survey by US research firm In-Stat suggest that only 47% of all internet-enabled TV sets are in fact online. |
"“We recognize that one of the reasons Game of Thrones has been so successful is because of its large and ever-supportive fan community,” said James Costos, VP of HBO Global Licensing. “For this reason, we are delighted to give our fans the opportunity to dive even further into the world of Westeros and live out tales of intrigue, sacrifice and deception inspired by the stories they love.” Game of Thrones Ascent joins several games based on the franchise. Atlus just released Cyanide Games’ PC, Xbox 360 and PlayStation 3 role-playing game, Game of Thrones. Bigpoint is developing a massively multiplayer online role-playing game (MMORPG) in conjunction with HBO based on the hit TV series. And now there's a new Facebook game". 
Aurore Gallarino: "The aim of this series of articles is to provide a complete overview of certain fan practices which can be considered as potential transmedia practices, in particular in terms of storytelling." Via The Digital Rocking Chair "Connected TV World Summit, held 2.-3.5.2012 in London, discussed the potentials and development of the Connected TV and how it is forming new ways to engage and attract the audience. "This document explores the popularisation of the herein after referred to as smart devices (Tablet PC’s and smart phones) and some of the new user habits emerging from the use of such devices and their effects on TV viewing (although such effects could also extrapolate onto other types of media). This study also lists many, though not all, the initiatives that are currently pioneering into this market area." ![One Year of Social TV in the USA [INFOGRAPHIC] | The Social TV | Scoop.it](http://img.scoop.it/g0FbUVzgyQYktWmrasWToTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
MIPBlog-exclusive infographic created by Bluefin Labs... 
The season 2 premiere of HBO's "Game of Thrones" had so many social media users buzzing that it caused GetGlue to temporarily crash. 
"With so many social TV applications on the market, it can get confusing to remember which one does what. That is why I am here, to help sort through the clutter and provide and easy guide to social TV." 
"What would news be like in a digital world without the legacy of newspapers or broadcast TV news shows? This was the starting point for a nearly year-long project by London-based digital agency Made By Many to turn British commercial broadcaster ITV’s ITV News website into a service providing truly 'digital native news.'" 
"1. Second Screen Synced Ad spots can be socially disruptive 2. Certain second screen spots may* cause lower engagement with the first screen television spot 3. Device problems and fragmentation created advertising issues 4. Programming related Companion Content was well received 5. Incentives went a long way for our couch consultants to create engagement" "Understanding social media is not an optional extra for modern journalists and programme makers. 
"Many of you are already familiar with using YouTube to release trailers and clips for your film, but in the last few months YouTube relaunched their site and they made some adjustments to their analytics functionality"... Via The Digital Rocking Chair 
Javier Lasa: "I spent 2,5 DAYS at MWC Total outcome: 12 MEETINGS AND 17 COMPANIES REVIEWS"
2- BROADCAST VIDEO WILL GO LOWER COST FOR MOBILE PRODUCTION
3- ANDROID WILL BE THE MOBILE PLATTFORM THAT COMPITE WITH IOS ( GOOGLE TV HAS A BIG CHANCE FOR A COMEBACK?
4- AUDIO FINGERTIPS ARE DRIVING 2ND SCREEN SYNCRONISED APPS
5-RECOMMENDATION ENGINES WILL LEAD THE MULTIMEDIA CONTENT DISCOVERY
6-SOCIAL AGGREGATORS WILL COMPITE WITH CONTENT PRODUCERS
7-NEW PLAYERS INTO OTT WILL ARISE
8- IN SEARCH OF INMERSIVE MULTIMEDIA EXPERIENCES: AUGMENTED REALITY SOLUTIONS
9- MOBILE AND TV APP PRODUCTION INTEGRATION INTO SINGLE PLATTFORM
10- BIG OPERATORS AND COMPANIES are investing not to lose pace on the new digital multimedia production environment |
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