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Rescooped by David Duncan from Latest Social Media News
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Google AdWords' New Ad Rank Formula: What You Need to Know

Google AdWords' New Ad Rank Formula: What You Need to Know | The Social Touch | Scoop.it

Here's what you need to know regarding recent changes to the Ad Rank forumla in Google's AdWords.


Via Kamal Bennani, Gerrit Bes
David Duncan's insight:

The changes from Google are fairly constant, keep up with some of them here

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The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic]

The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic] | The Social Touch | Scoop.it

Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels.

This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.

 

“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want...


Via John van den Brink, Lauren Moss
David Duncan's insight:

email is still one of the most effective ways of engaging your audience

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CroCanada's curator insight, October 28, 2013 10:09 AM

Good morning everyone. 

 

An excellent and informative article on Email. Check it out when you get a chance. 

Guillermo Pérez's curator insight, October 28, 2013 1:50 PM

Su majestad, el correo electrónico

Mariana Alviso's curator insight, October 28, 2013 7:39 PM

Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta.

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The Newest Version of Scoop.it: Welcome to the Meritoc[u]racy

The Newest Version of Scoop.it: Welcome to the Meritoc[u]racy | The Social Touch | Scoop.it
1.  Why sharing ideas that matter, matters
We built Scoop.it to make it easy and rewarding to share ideas that matter.
Ideas matter: they make all of us, individuals, businesses and societies, progress.
David Duncan's insight:

Some good updates applied to Scoop.it recently, keep up to date here

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Infographic: The Incredible Growth of Web Usage [1984-2013]

Infographic: The Incredible Growth of Web Usage [1984-2013] | The Social Touch | Scoop.it

In the three decades since the Internet evolved from an experimental band of academic and government computer systems into a globe-spanning network of interconnected systems, the amount of time spent online has grown to rival (or even exceed) the time spent living offline. Personal computers, tablets and smartphones have made the connected life a reality, and the number of folks pursuing it has exploded.


Find more details at the link.


Via Lauren Moss
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Andrew Earnshaw's curator insight, September 20, 2013 3:23 PM

Yes, I too can remember when there wasn't an Internet. Is there an application that's not yet been produced. What next will we all wonder how we did without ?

Al Marqz's curator insight, September 27, 2013 7:14 PM

La humanidad en bloque ha optado por la gran Red y de ésta, por las redes sociales... ¡Larga vida a la web!

Pallab Kakoti's curator insight, April 16, 2014 7:44 AM

The rise & rise of web usage is one of the most unifying & reformative development to have impacted on a global scale. An insightful info-graphic that offers a unique purview from the inception days of internet to the latest trend of app usage estimating an annual revenue of $24 billion.

 

A pure delight that's not to be missed #PlbKkt for #hshdsh via #blogs4bytes //

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8 Reasons You Should Never Quit Your Blog for Google+ ...

8 Reasons You Should Never Quit Your Blog for Google+ ... | The Social Touch | Scoop.it
Facebook. Twitter. Medium. LinkedIn. Tumblr. Google+. All of them — electronic plantations. Their users, the sharecroppers. It's an attractive proposition. The social sites build the tools of production and give them away for free.
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Rescooped by David Duncan from SEO Tips, Advice, Help
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69 Free Social Media Monitoring Tools

69 Free Social Media Monitoring Tools | The Social Touch | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Bonnie Burns
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Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Alexander Abramov's comment, August 8, 2013 7:54 PM
Thanks all !
Delphine Lalande's curator insight, September 14, 2015 9:15 AM

44 outils gratuits pour un SOCIAL MEDIA MONITORING efficace

Rescooped by David Duncan from Latest Social Media News
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Meet The New Google AdWords Help Center

Meet The New Google AdWords Help Center | The Social Touch | Scoop.it
Google has completely updated and revamped the look and feel of the Google AdWords Help center.This is a huge visual update from the previous version, which was much more text based.

Via Jaana Nyström, Gerrit Bes
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How People Use the Internet [INFOGRAPHIC]

How People Use the Internet [INFOGRAPHIC] | The Social Touch | Scoop.it
Today, around the world more people have mobile phone subscriptions than have access to electricity and safe drinkable water. Today, almost a third of the world's population uses the internet (a 528.1% growth since 2000!


So what are we doing with all the time we spend online, and how do we know all that time is being spent in useful ways?

For many of us, the internet is among the first things we experience after we wake; in fact, 75% of users are online before 9 a.m. Over 75% of people in the US own a laptop, 53% a smart phone, and 31% a tablet. Email is the most common action performed by people on their laptops, while search is the top action for mobile phone and tablet users. 72% of people like to play games on their tablets while 70% use their mobile phones for social media. Where do we use these devices? 72% of people use their mobile phones while traveling, and 64% use them in restaurants and coffee shops. As for tablets, 88% of people use their devices in the living room, 79% in the bedroom.

 

Find more statistics and data at the infographic or article link.


Via Lauren Moss
David Duncan's insight:

Interesting infographic, of course the numbers vary greatly depending on the country you reside in.

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David W. Deeds's curator insight, August 4, 2013 1:00 PM

Thanks to Lauren Moss.

LETP's curator insight, August 4, 2013 8:10 PM

Some useful facts! :)

9Dotstrategies's curator insight, September 3, 2013 11:25 PM

How People Use the Internet?

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9 Creative Ways to Use Social Media to Launch a Product | Social Media Examiner

9 Creative Ways to Use Social Media to Launch a Product | Social Media Examiner | The Social Touch | Scoop.it
A social media launch: Here's how we used social media to launch a new website. You'll discover unique ways to launch your next product or service.
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Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine

Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine | The Social Touch | Scoop.it

Recently, Search Metrics released a white paper on their findings for Google’s SEO Ranking Factors in 2013. It displays the correlation between particular metrics such as ‘Facebook Likes’ and ‘Backlinks’ and the rank ability of a page within Google.

 

Also available in the 70 page document are comparisons with 2012’s data, where that data is available. Not to many marketers surprise, a lot has changed. According to Search Metrics, it’s time to get social! In this article I graze upon some of the most important areas as well as my thoughts on what Google is playing it – for better and worse.

 

The data from search metrics is based on research and is not 100% factual. Nor are my opinions factual, but rather opinions and statements based on what I believe to be happening. 


Read more at: http://www.business2community.com/seo/google-ranking-factors-a-discreetly-cleaner-more-social-web-an-ever-dominating-search-engine-0545833


Via Antonino Militello
David Duncan's insight:

if you were not convinced about using Google+ perhaps this chart will help to change your mind

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laurent lafite's curator insight, July 23, 2013 10:35 AM

goocial...?

Aurélien Deschodt's curator insight, July 24, 2013 4:36 AM

SEO: its component and evolution

Elsie Whitelock's curator insight, July 24, 2013 8:27 AM

Makes you dig deep but very useful..

Rescooped by David Duncan from The Marketing Technology Alert
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10 Quick Tips for Better Status Updates (Infographic) | The Social Skinny

10 Quick Tips for Better Status Updates (Infographic) | The Social Skinny | The Social Touch | Scoop.it
Want to post better Facebook status updates? Here's 10 simple tips to help you get more fan engagement.

Via marketingIO
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marketingIO's curator insight, July 8, 2013 7:19 AM
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Rescooped by David Duncan from Designer's Resources
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The Psychology of Color: A Color Guide For Designers

The Psychology of Color: A Color Guide For Designers | The Social Touch | Scoop.it
Colors is an essential factor to the world of graphic design. Not only that it brings in depth and emphasis to a design but it also gives a feel and the mood of a design.

Via Mark Strozier
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Rakhi Rajani's curator insight, June 25, 2013 11:20 AM

Colours and the brain - we often forget the 'natural' responses to colour that have been culturally ingrained 

Santi Santobri's curator insight, July 2, 2013 8:11 AM

color matters!

Laércio Bento's curator insight, December 26, 2013 7:47 AM

Lembro-me de uma obra publicada pelo saudoso professor Modesto FARINA - psicologia das cores em publicidade.

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A Photographers Guide to Pinterest

A Photographers Guide to Pinterest | The Social Touch | Scoop.it
It took me a while to get used to Pinterest. As with all social networks, we discover  how we wish to interact with it and with others by playing and using.
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LinkedIn Prospecting: How to Find Your Next Customer on LinkedIn

LinkedIn Prospecting: How to Find Your Next Customer on LinkedIn | The Social Touch | Scoop.it
Do you use LinkedIn for your business? Are you wondering how to use LinkedIn to find prospects and customers?
David Duncan's insight:

For Business owners LinkedIn is a key Social channel, this explains how to find more clients using it

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Social Strategy: How to Build a Sustainable Social Media Marketing Plan

Social Strategy: How to Build a Sustainable Social Media Marketing Plan | The Social Touch | Scoop.it
Do you have a social media plan? Are you wondering how to build a social media strategy for your business? To learn about the importance of a social media strategy, I interview Neal Schaffer for this episode of the Social Media Marketing podcast.
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26 Tips for Using Instagram for Business | Social Media Examiner

26 Tips for Using Instagram for Business | Social Media Examiner | The Social Touch | Scoop.it
Instagram for business: discover useful tips from the pros on how to use Instagram to enhance your customers' experience and make your brand visible.
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Photography Marketing Tips - 50 Marketing Ideas for Photographers

Photography Marketing Tips - 50 Marketing Ideas for Photographers | The Social Touch | Scoop.it
These photography marketing tips below will give you plenty of ideas on how to grow your business.

Via Mari-Lyn Harris
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How to Use LinkedIn Sponsored Updates | Social Media Examiner

How to Use LinkedIn Sponsored Updates | Social Media Examiner | The Social Touch | Scoop.it
Linkedin's new Sponsored Updates: Follow these 6 steps to create, target and measure the impact of your first LinkedIn Sponsored Update.
David Duncan's insight:

Sponsored updates can be a valuable way of targeting your message to a specific audience

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Photoshopapalooza - A Photoshop Guide - 'Net Features - Website Magazine

Photoshopapalooza - A Photoshop Guide - 'Net Features - Website Magazine | The Social Touch | Scoop.it
Unbelievably, summer is already halfway over. Some sun seekers get to celebrate the last few warm weeks by hitting up their favorite beaches or attending local music festivals like Lollapalooza, others are keeping occupied with their work.
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4 Ways to Use Social Media to Generate Leads | Social Media Examiner

4 Ways to Use Social Media to Generate Leads | Social Media Examiner | The Social Touch | Scoop.it
Learn how social media for lead generation works and how you can activate your social audiences to generate leads that can affect your bottom line.
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How to Find Great Content to Share on Twitter | Social Media Examiner

How to Find Great Content to Share on Twitter | Social Media Examiner | The Social Touch | Scoop.it
Get more for your business out of your Twitter marketing: Here are 3 ways to discover content that drives greater engagement with your Twitter following.
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How to Launch, Social Techniques for Building a Successful Launch | Social Media Examiner

How to Launch, Social Techniques for Building a Successful Launch | Social Media Examiner | The Social Touch | Scoop.it
Social media marketing podcast 49, in this episode you'll learn about the different ways you can get people involved in the launch of a new product or service.
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5 Ways to Freshen Up Your Social Profiles | Social Media Examiner

5 Ways to Freshen Up Your Social Profiles | Social Media Examiner | The Social Touch | Scoop.it
Social profiles: Update your social profiles to take advantage of the latest platform designs for Google+, LinkedIn, Twitter and Pinterest.
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26 Tactics, Tools and Tips to Create a Strong Social Media Content Strategy | Social Media Examiner

26 Tactics, Tools and Tips to Create a Strong Social Media Content Strategy | Social Media Examiner | The Social Touch | Scoop.it
Social media tips: how to strengthen the impact of the content you create and generate the buzz you’re looking for.
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Off-Page SEO in 2013

Off-Page SEO in 2013 | The Social Touch | Scoop.it

A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.

 

“Social signals” is another trust and popularity indicator that search engines can use by obtaining available data from known social media networks/websites.

 

User behaviors, in terms of web usage, have been more exposed in social platforms, which is why this ranking factor has been somehow more relevant in determining popular content, personalities and brands.

 

Although it’s not applicable to every industry, and not really a factor that Google will most likely focus on, it’s still a signal worth pursuing (diversified traffic sources is always good).

 

Read More at: http://kaiserthesage.com/off-page-seo/


Via Antonino Militello
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Josie's curator insight, June 13, 2013 8:00 PM

Yes, of page SEO is a significant indicator of how well your brand is doing!

Jimmy Lecours's curator insight, June 14, 2013 9:56 AM

L'importance des liens externes ou rétroliens pour une stratégie de référencement efficace. La création de liens est faite en distribuant du contenu de qualité sur des sites tiers et dans les réseaux sociaux.
L'article suivant explique très bien le processus naturel de création de lien.

Nick Mortel's curator insight, June 21, 2013 8:01 AM

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