Let’s start off with a cold, hard truth: You can’t sell your stuff on LinkedIn. That may seem like a strange thing for a LinkedIn sales trainer to say, but it’s true. LinkedIn is about relationships and engagement that can lead
LifeHealthPro Social selling in the 21st century LifeHealthPro Opening the conference were two individuals whose sole purpose in their day-to-day job is figuring out how to leverage social media to increase sales: Dan Swift, director for LinkedIn...
Rand Fishkin is going to talk about running some SEO tests.
So it is the case that many of us in the SEO world, and in the web marketing world overall, love to run tests on our websites. Of course, there's great software, like Unbounce or Optimizely, if you want to run conversion-style tests, tests that kind of determine whether users perform better through conversion Funnel X or Funnel Y, or if Title X or Title Y convinces more people to buy.
But SEO tests are particularly insidiously challenging because there are so many components and variables that can go into a test.
Recently, Celina Guerrero of Social to Sales shared her sales funnel organization tactics on the LinkedIn Sales Solutions blog. In her post, Celina described how she divides her social selling efforts into two camps:
Previously, we published the post “5 things Dale Carnegie can teach you about social selling.” This post, based on Carnegie’s classic book How to Win Friends and Influence People, adapted key takeaways from the bestseller in order to demonstrate the
Are you proud of your social media cover photos? Do you want to find out how to improve them? Your cover photo is the first thing anyone sees when they visit your social media profiles. Make that first impression a positive one.
At Pardot, we use marketing automation every day, and not just on our marketing team. Our sales reps have had great success using automation during the selling process — and they're here to offer a few tips that can help you find success as well.
Baking a good social selling strategy requires careful attention to detail -- and good taste. We've prepared this social selling recipe to help you make delectable social morsels with ingredients provided by LinkedIn.
Social Selling Sweets From the digital kitchen of LinkedIn
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.