LifeHealthPro Social selling in the 21st century LifeHealthPro Opening the conference were two individuals whose sole purpose in their day-to-day job is figuring out how to leverage social media to increase sales: Dan Swift, director for LinkedIn...
Rand Fishkin is going to talk about running some SEO tests.
So it is the case that many of us in the SEO world, and in the web marketing world overall, love to run tests on our websites. Of course, there's great software, like Unbounce or Optimizely, if you want to run conversion-style tests, tests that kind of determine whether users perform better through conversion Funnel X or Funnel Y, or if Title X or Title Y convinces more people to buy.
But SEO tests are particularly insidiously challenging because there are so many components and variables that can go into a test.
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss
The feature has been there for a few months. However, I only became aware of it a day or two ago. Not only does Google surface results for Google+ (public posts and posts shared with you), but it also links to Twitter and Facebook!
Previously, we published the post “5 things Dale Carnegie can teach you about social selling.” This post, based on Carnegie’s classic book How to Win Friends and Influence People, adapted key takeaways from the bestseller in order to demonstrate the
Are you proud of your social media cover photos? Do you want to find out how to improve them? Your cover photo is the first thing anyone sees when they visit your social media profiles. Make that first impression a positive one.
At Pardot, we use marketing automation every day, and not just on our marketing team. Our sales reps have had great success using automation during the selling process — and they're here to offer a few tips that can help you find success as well.
Baking a good social selling strategy requires careful attention to detail -- and good taste. We've prepared this social selling recipe to help you make delectable social morsels with ingredients provided by LinkedIn.
Social Selling Sweets From the digital kitchen of LinkedIn
It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.
Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.