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Content Marketing Plans Made Simple - 'Net Features - Website Magazine

Content Marketing Plans Made Simple - 'Net Features - Website Magazine | The Social Touch | Scoop.it
Across the World Wide Web, the digerati are now absolutely and completely fascinated by the concept of content marketing. But despite a seemingly endless supply of blogs and websites flooding the 'Net with advice, as well as numerous agencies and...
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7 Techniques and traits of successful sales teams

7 Techniques and traits of successful sales teams | The Social Touch | Scoop.it
Most business people have discovered that in order to succeed, they have to use new sales tactics, such as social selling, which suit their niche. Sales promotion teams need to give clients what they
David Duncan's insight:

Are you using these new sales tactics like #SocialSelling ?

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Spotlight on Sales Tools: How to Use LinkedIn SlideShare

Spotlight on Sales Tools: How to Use LinkedIn SlideShare | The Social Touch | Scoop.it
What if you could deliver an engaging presentation to your prospects – a presentation that immediately makes you more likeable, credible, and trustworthy – without actually being there? And what if you could create this presentation once, and then let it

Via Anita Windisman
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How to Run Your First Social Selling Campaign in 6 Steps

How to Run Your First Social Selling Campaign in 6 Steps | The Social Touch | Scoop.it
Follow these six simple steps to successfully launch your first social selling campaign.

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How to Create the Right Meta Description

How to Create the Right Meta Description | The Social Touch | Scoop.it

Yet another post about meta descriptions, you think. I hear you think.

 

Still, this is one of the issues my team often gets support questions about after doing a site review.

 

The thing is that everyone gets the idea, but few of us actually take the time to write a proper meta description.

 

Where to start? What’s right and wrong? In this post, I will try to explain our approach at Yoast: http://www.searchenginejournal.com/create-right-meta-description/126006/

 


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Social selling advice: How to nurture sales leads on LinkedIn.

Social selling advice: How to nurture sales leads on LinkedIn. | The Social Touch | Scoop.it
Wondering how to nurture sales leads on LinkedIn? Here are two things you can start doing today.
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LinkedIn vs. Twitter: Which Is Better For Social Selling?

LinkedIn vs. Twitter: Which Is Better For Social Selling? | The Social Touch | Scoop.it
Which network is better for social selling: LinkedIn or Twitter? Find out.
David Duncan's insight:

The technology is not the issue, it is the nurturing process that is the key

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The power of Social Selling

How can Social selling help me prospect better in the new social world?
David Duncan's insight:

How can Social selling help me prospect better in the new social world?

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How to Find and Fulfill Your Funnel Fillers on LinkedIn

How to Find and Fulfill Your Funnel Fillers on LinkedIn | The Social Touch | Scoop.it
Recently, Celina Guerrero of Social to Sales shared her sales funnel organization tactics on the LinkedIn Sales Solutions blog. In her post, Celina described how she divides her social selling efforts into two camps:

A: People in her funnel

B: People who

Via Anita Windisman
David Duncan's insight:

Some great insights to help organize your connections on LinkedIn

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Social Selling: How to Stop Worrying and Start Selling

Social Selling: How to Stop Worrying and Start Selling | The Social Touch | Scoop.it
Previously, we published the post “5 things Dale Carnegie can teach you about social selling.” This post, based on Carnegie’s classic book How to Win Friends and Influence People, adapted key takeaways from the bestseller in order to demonstrate the

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5 Essential Sales Skills for the Social Era

5 Essential Sales Skills for the Social Era | The Social Touch | Scoop.it
To sell effectively in the social era, you need to make sure your skills are adapted to the fast-paced, relationship-driven brand of modern sales.

LinkedIn is uniquely capable of ushering sellers into the new age. Here are 5 essential skills to sell in

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Content Marketing Done Right – A Powerful Tool for B2B

Content Marketing Done Right – A Powerful Tool for B2B | The Social Touch | Scoop.it
If you really want your prospective market to buy from you, you must do your level best to help them know and understand you.
David Duncan's insight:

Some great advice here to follow, content is great if it is targeted

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4 Tips to Create the Perfect Cover Photo on Any Social Network

4 Tips to Create the Perfect Cover Photo on Any Social Network | The Social Touch | Scoop.it
Are you proud of your social media cover photos? Do you want to find out how to improve them? Your cover photo is the first thing anyone sees when they visit your social media profiles. Make that first impression a positive one.
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25 Marketing Automation Tips Straight From Sales

25 Marketing Automation Tips Straight From Sales | The Social Touch | Scoop.it
At Pardot, we use marketing automation every day, and not just on our marketing team. Our sales reps have had great success using automation during the selling process — and they're here to offer a few tips that can help you find success as well.

Via Laurent J.V. Dubois
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5 Hacks to Optimize Every Piece of Content for SEO

5 Hacks to Optimize Every Piece of Content for SEO | The Social Touch | Scoop.it

'If you want to drive sustainable organic search traffic and increase visibility in search engines here are five ways to optimize your content for SEO.

 

I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization'.


Read More: https://www.searchenginejournal.com/5-hacks-optimize-every-piece-content-create-seo/147513/


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donhornsby's curator insight, February 9, 8:32 AM

(From the article): As you can see, these five hacks to optimize every piece of content for SEO are very powerful if put to good use. I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization.

Rescooped by David Duncan from SEO and Social Media Marketing
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The First 7 Links You Should Build in 2016

The First 7 Links You Should Build in 2016 | The Social Touch | Scoop.it

'This post outlines seven healthy links you can build in 2016. They’re not all quick, easy, or cheap, but almost every good link I’ve ever built has required real time, thought, and effort.

 

These seven ideas are a great starting point. There are plenty of other links you can build, of course, but sometimes you have to think just a little bit outside the box.

If you’re interested in sustainable links and more relevant web traffic, read on. If you want something quick and easy, there are posts on other websites to help with that. If you run a real business or work with clients, who run real businesses, just make sure the links you build are earned and will benefit your website in the long-run.

 

Read More: https://www.searchenginejournal.com/seo-101-first-7-links-build-2016/154617/


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A Recipe for Better Prospect Outreach on LinkedIn

A Recipe for Better Prospect Outreach on LinkedIn | The Social Touch | Scoop.it
Let’s start off with a cold, hard truth: You can’t sell your stuff on LinkedIn. That may seem like a strange thing for a LinkedIn sales trainer to say, but it’s true. LinkedIn is about relationships and engagement that can lead

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donhornsby's curator insight, August 19, 2015 10:05 AM

(From the article): Many professionals are hesitant to connect with strangers on LinkedIn. An effective InMail is a great way to increase the level of familiarity with your prospect. It shows you know what they care about, what their struggles are, and what they need. Instead of just another salesperson trying to sell on LinkedIn, you can establish yourself as someone looking to build mutually beneficial relationships. This kind of social selling is the effective way to use LinkedIn for sales.

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12 Reasons I Won’t Buy From Your Website

12 Reasons I Won’t Buy From Your Website | The Social Touch | Scoop.it

First impressions count. In fact, research shows us that web design drives a whopping 94% of first impressions.


Bad design leads to lower trust and higher friction. This means, no matter how much traffic you drive to your site, if your design isn’t right, your leads will walk straight out the door.


Make your website earn its keep, put it to the litmus test of these common design mistakes.


Here are 12 common mistakes that mean people won’t buy from your website – you don’t have to be making them....


Via Jeff Domansky
David Duncan's insight:

Why customers walk from your website.

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Ning Li Hua's curator insight, August 8, 2015 9:31 AM

Why customers walk from your website.

Antonio Ormachea's curator insight, August 10, 2015 11:52 AM

Why customers walk from your website.

Thorsten Strauss's curator insight, September 24, 2015 7:47 AM

best practice: website conversion not just for those with shopping cards. Nice examples. 

Rescooped by David Duncan from Social Media, SEO, Mobile, Digital Marketing
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Google Trends: A real time window on the world

Google Trends: A real time window on the world | The Social Touch | Scoop.it

Google Trends. It’s all about real-time minute-by-minute data on trending searches. On average Google processes over 40,000 search queries every second.


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Panos Fotiadis's curator insight, June 24, 2015 2:40 AM

this is very useful for marketers, in case you are not aware of it

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8 Ways to Get More Social Shares Without Annoying Readers

8 Ways to Get More Social Shares Without Annoying Readers | The Social Touch | Scoop.it
Every time you write a new post, you share it on the social web, right? Well, how’s that working for you? It’s unfortunate, but most Twitter and Face

Via malek
David Duncan's insight:

Try these tips to encourage sharing without being a pain

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malek's curator insight, June 5, 2015 9:54 AM

This means that you need to understand what content people share and why they do it if you want them to share your content regularly.

Ulises's comment, June 10, 2015 12:17 PM
Gracias http://www.scoop.it/t/datos-de-la-subasta
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30 LinkedIn Social Selling Sales Triggers

30 LinkedIn Social Selling Sales Triggers | The Social Touch | Scoop.it
30 LinkedIn sales triggers to make you a social selling expert! Pay attention to these customer 'nibbles' on your sales line and you'll reel in success!

Via marketingIO, Jesper Dalhus, Pantelis Chiotellis
David Duncan's insight:

What action do you take when one of these happens on LinkedIn? #LinkedIn #socialselling

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Kim Harris's curator insight, March 10, 2015 5:25 PM

Didn't realize these were sales triggers ~ makes me look more closely on how to capitalize.

Jesper Dalhus's curator insight, April 25, 2015 3:00 AM

Her er en række metoder til dig som gerne vil bruge LInkedIn til at få succes med social selling. Jeg bruger selv en række af dem dagligt. 

CIM Academy's curator insight, June 10, 2015 4:52 AM

Social media triggers are key to lead generation. This article outlines some of the top LinkedIn sales triggers to look out for.

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Facebook Ad Campaign Changes: What Marketers Need to Know

Facebook Ad Campaign Changes: What Marketers Need to Know | The Social Touch | Scoop.it
Do you use Facebook ads to boost your business? Are you confused by the latest changes? Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.
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The Old SEO Versus The New SEO [INFOGRAPHIC]

The Old SEO Versus The New SEO [INFOGRAPHIC] | The Social Touch | Scoop.it

Neil PAtel has created an infographic that breaks down the old and the new in SEO and explains how you need to adjust your SEO strategy today.


Via Antonino Militello
David Duncan's insight:

Wise words on this simple graphic to follow for great SEO results

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Pauline Mwangi's curator insight, November 9, 2014 4:08 PM

For those of us more relational than techy, the new SEO is more flavorable. Being relational is the best way to retain old clients and at the same time attract new ones.And by creating more user relevant content the you stand a better chance of connecting with the right prospects.

 

 

 

 

Matthew Lenz's curator insight, November 18, 2014 9:40 AM

This was an interesting graphic. I think that using these graphics made it easier to understand the comparison between the new and the old SEO (Search Engine Optimization). We have been learning about this in class recently, so I thought it was interesting to conduct further research.

Rescooped by David Duncan from Social Selling: with a focus on building business relationships online
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5 Best Practices For Building Relationships On LinkedIn

5 Best Practices For Building Relationships On LinkedIn | The Social Touch | Scoop.it
Are you struggling to grow your network with meaningful connections on LinkedIn?

Perhaps you have hundreds of connections but have been unable to do anything productive (or profitable) with them.

LinkedIn is most effective when you use it as a relationship-building platform.

You can

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Leverage Social Media to Accomplish Social Selling - Times of San Diego

Leverage Social Media to Accomplish Social Selling - Times of San Diego | The Social Touch | Scoop.it
Marketing columnist Sweta Patel explains how the sales process is strengthened through the use of social media and is transformed into social selling.

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Social selling in the 21st century - LifeHealthPro

Social selling in the 21st century - LifeHealthPro | The Social Touch | Scoop.it
LifeHealthPro Social selling in the 21st century LifeHealthPro Opening the conference were two individuals whose sole purpose in their day-to-day job is figuring out how to leverage social media to increase sales: Dan Swift, director for LinkedIn...
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