The Social Touch
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Pure SEO Will Die - Social Media Optimization Will Fill The Gap

Pure SEO Will Die - Social Media Optimization Will Fill The Gap | The Social Touch | Scoop.it

"In our fast changing world it seems that pure SEO strategies are dead. Not least because of Google itself, social media optimization will fill this gap".

 

Read More: http://www.quintly.com/blog/2013/02/pure-seo-will-die-social-media-optimization-will-fill-the-gap/


Via Antonino Militello
David Duncan's insight:

Interesting article, I certainly agree that fresh content is the way forward

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LaBroi Walton's comment, March 3, 2013 3:53 AM
I couldn't agree more! Our client reports show hard evidence of this today in comparing their Google rankings to competitors.
spzkaz's comment, March 10, 2013 2:45 PM
This information is not surprising to me...not that I know much about SEO, but because I know so little...and so do many more of us who are trying to make a living online. I have gone to social media because I am baffled by conventional SEO.
Pallab Kakoti's curator insight, March 16, 2013 5:54 PM

Get the best insights, reports & best practices on search engine optimization at the ApnaCircle Group on Mastering SEO - http://goo.gl/5wR8v

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Have you downloaded our awesome #eBook packed with 30 great lead generation tips? #leadgentips #marketing
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Defining Social Business and What it Means for Your Customer

Defining Social Business and What it Means for Your Customer | The Social Touch | Scoop.it

In today’s noisy, digitally driven, information-rich culture, being “social” online has seemingly become as mandatory as taking your daily vitamins. For those of us who place a higher value on in-person social interaction, prefer (semi)privacy online, and rather enjoy focusing on ourselves and
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27 SEO Essentials for Every Long-Form Blog Post

27 SEO Essentials for Every Long-Form Blog Post | The Social Touch | Scoop.it

'As I’ve learned from years of blogging, long-form content is one of the best methods of making your site stand out from everyone else’s. 


Of course, your content can’t just be long. It also has to be deep. If you can nail it, you’ll drive a ton of traffic and gain thousands of followers. 


A lot of people think the formula is simple.


Yes, the formula is simple, but it doesn’t work automatically just because you have a long article. I’ve seen lots of people write super long, in-depth articles, but they’re not getting the kind of traffic they want. 


That’s because they’re not thinking about some of the fundamental elements of SEO — things that your long-form blog post needs. If you have detailed long-form content, that’s awesome.


But you need to doctor it up with SEO in mind if you want the content to be effective. 


Trust me, I know this can be difficult. You’re already putting a lot of effort into the content, and it’s hard to remember all of the SEO involved. 


So I compiled this list to help you out. These are 27 SEO must-haves for every long-form article': http://neilpatel.com/blog/seo-essentials/



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Upwork's curator insight, August 15, 9:25 AM
An article won't succeed just because it's long. A helpful list of SEO tips for long-form articles to take off in search.
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New Research: Social Sellers Vs. Non-Social Sellers [Infographic]

New Research: Social Sellers Vs. Non-Social Sellers [Infographic] | The Social Touch | Scoop.it
We asked over 500 sales professionals: who gets the better ROI when it comes to volume of new customers and hitting revenue goals?
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Complete guide to keyword research for SEO

Complete guide to keyword research for SEO | The Social Touch | Scoop.it
'Keywords are the backbone of SEO. 

They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession. 

In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs ability to perform keyword research. 

Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword. 

By using SEO terminology, we can say that two main factors of keyword research are: 

- Search Volume (number of monthly searches) 
- Keyword Difficulty (competitiveness of a keyword).


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Anuj Saxena's curator insight, November 4, 2016 12:53 AM
To get proper results out SEO efforts, we need to work on proper keywords, here is the guide to get the best keywords for your niche.
 
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A (Nearly) Comprehensive Guide to On-site Optimization

A (Nearly) Comprehensive Guide to On-site Optimization | The Social Touch | Scoop.it

'As you probably already know, SEO is split into two main worlds: onsite and offsite optimization.


Onsite optimization refers to all the structures, techniques, and strategies necessary to include on your website, including all your individual pages. Offsite optimization refers to everything that happens outside that world, including links pointing to your site, social media activity of your brand and your users, guest posts, and so on.


This guide is exclusively about onsite optimization. I’ll be writing more about offsite optimization in future guides, but first, I want to explain the essence of onsite optimization, why it’s important, and what you need to do to be successfulSo you’re into SEO and you’re ready to get your hands dirty'.


Read More: http://www.audiencebloom.com/a-nearly-comprehensive-guide-to-on-site-optimization/

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Anuj Saxena's curator insight, November 4, 2016 12:55 AM
To come on the first page in google search we need to work in various ways to wards SEO. A great guide for the same.
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19 Tools to Create Social Media Content : Social Media Examiner

19 Tools to Create Social Media Content : Social Media Examiner | The Social Touch | Scoop.it
Are you looking for new ways to create social media content? Discover 19 tools to create and share content on social media.
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How to Tailor a Sales Message to Your Prospects

How to Tailor a Sales Message to Your Prospects | The Social Touch | Scoop.it

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LinkedIn Acquires PointDrive to Drive Social Selling Efforts Forward

LinkedIn Acquires PointDrive to Drive Social Selling Efforts Forward | The Social Touch | Scoop.it

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5 Hacks to Optimize Every Piece of Content for SEO

5 Hacks to Optimize Every Piece of Content for SEO | The Social Touch | Scoop.it

'If you want to drive sustainable organic search traffic and increase visibility in search engines here are five ways to optimize your content for SEO.

 

I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization'.


Read More: https://www.searchenginejournal.com/5-hacks-optimize-every-piece-content-create-seo/147513/


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donhornsby's curator insight, February 9, 2016 8:32 AM

(From the article): As you can see, these five hacks to optimize every piece of content for SEO are very powerful if put to good use. I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization.

Jon Turino's curator insight, February 14, 2016 6:52 PM

With the SEO world changing daily we've just got to keep up!

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The First 7 Links You Should Build in 2016

The First 7 Links You Should Build in 2016 | The Social Touch | Scoop.it

'This post outlines seven healthy links you can build in 2016. They’re not all quick, easy, or cheap, but almost every good link I’ve ever built has required real time, thought, and effort.

 

These seven ideas are a great starting point. There are plenty of other links you can build, of course, but sometimes you have to think just a little bit outside the box.

If you’re interested in sustainable links and more relevant web traffic, read on. If you want something quick and easy, there are posts on other websites to help with that. If you run a real business or work with clients, who run real businesses, just make sure the links you build are earned and will benefit your website in the long-run.

 

Read More: https://www.searchenginejournal.com/seo-101-first-7-links-build-2016/154617/


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A Recipe for Better Prospect Outreach on LinkedIn

A Recipe for Better Prospect Outreach on LinkedIn | The Social Touch | Scoop.it
Let’s start off with a cold, hard truth: You can’t sell your stuff on LinkedIn. That may seem like a strange thing for a LinkedIn sales trainer to say, but it’s true. LinkedIn is about relationships and engagement that can lead

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donhornsby's curator insight, August 19, 2015 10:05 AM

(From the article): Many professionals are hesitant to connect with strangers on LinkedIn. An effective InMail is a great way to increase the level of familiarity with your prospect. It shows you know what they care about, what their struggles are, and what they need. Instead of just another salesperson trying to sell on LinkedIn, you can establish yourself as someone looking to build mutually beneficial relationships. This kind of social selling is the effective way to use LinkedIn for sales.

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12 Reasons I Won’t Buy From Your Website

12 Reasons I Won’t Buy From Your Website | The Social Touch | Scoop.it

First impressions count. In fact, research shows us that web design drives a whopping 94% of first impressions.


Bad design leads to lower trust and higher friction. This means, no matter how much traffic you drive to your site, if your design isn’t right, your leads will walk straight out the door.


Make your website earn its keep, put it to the litmus test of these common design mistakes.


Here are 12 common mistakes that mean people won’t buy from your website – you don’t have to be making them....


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Why customers walk from your website.

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Ning Li Hua's curator insight, August 8, 2015 9:31 AM

Why customers walk from your website.

Antonio Ormachea's curator insight, August 10, 2015 11:52 AM

Why customers walk from your website.

Thorsten Strauss's curator insight, September 24, 2015 7:47 AM

best practice: website conversion not just for those with shopping cards. Nice examples. 

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6 Off Page SEO Strategies That Will Rank You on Page One of Google 

6 Off Page SEO Strategies That Will Rank You on Page One of Google  | The Social Touch | Scoop.it

Neil Patel: 'If ranking on page 1 of Google was as easy as modifying some code on your website, everyone would rank on page 1. 


Sadly it isn't that easy. So if you want to rank high you have to use off page SEO as well'. 


Here are 6 tactics that will ensure your page 1 placement: http://neilpatel.com/blog/seo-strategies-to-rank-on-page-one/



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RGWeb.us's curator insight, August 8, 10:33 AM

Good article on increasing your SERP from neilpatel.com. 

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LinkedIn Changes: What Marketers Need to Know : Social Media Examiner

LinkedIn Changes: What Marketers Need to Know : Social Media Examiner | The Social Touch | Scoop.it
Do you have the new LinkedIn experience? Wondering what's changed? Discover how to navigate the new LinkedIn and where to find what you need.
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Recent LinkedIn changes have confused many users, her is what you need to know to understand

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3 Social Media Design Tools That Create Stunning Images : Social Media Examiner

3 Social Media Design Tools That Create Stunning Images : Social Media Examiner | The Social Touch | Scoop.it
Do you want a consistent look for your social media images? Discover how to use three free tools to create the perfect social media images.
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4 Pinterest Tips to Reach a Local Audience : Social Media Examiner

4 Pinterest Tips to Reach a Local Audience : Social Media Examiner | The Social Touch | Scoop.it
Looking for ways to reach local customers on Pinterest? Discover four tips to connect with locals via Pinterest without using promoted pins.
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Social Selling Tips of the Week: The Transition Away From Cold Calling

Social Selling Tips of the Week: The Transition Away From Cold Calling | The Social Touch | Scoop.it

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8 Blogger Tools to Help Promote Your Content : Social Media Examiner

8 Blogger Tools to Help Promote Your Content : Social Media Examiner | The Social Touch | Scoop.it
Looking for tools to increase visibility for your blog? Discover eight tools to help you reach a wider audience with your blog content.
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Twitter Guide: 8 Tips for Better Social Selling

Twitter Guide: 8 Tips for Better Social Selling | The Social Touch | Scoop.it
How sales reps can (and should) use Twitter to improve their social selling efforts.

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7 Techniques and traits of successful sales teams

7 Techniques and traits of successful sales teams | The Social Touch | Scoop.it
Most business people have discovered that in order to succeed, they have to use new sales tactics, such as social selling, which suit their niche. Sales promotion teams need to give clients what they
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Are you using these new sales tactics like #SocialSelling ?

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Spotlight on Sales Tools: How to Use LinkedIn SlideShare

Spotlight on Sales Tools: How to Use LinkedIn SlideShare | The Social Touch | Scoop.it
What if you could deliver an engaging presentation to your prospects – a presentation that immediately makes you more likeable, credible, and trustworthy – without actually being there? And what if you could create this presentation once, and then let it

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How to Run Your First Social Selling Campaign in 6 Steps

How to Run Your First Social Selling Campaign in 6 Steps | The Social Touch | Scoop.it
Follow these six simple steps to successfully launch your first social selling campaign.

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How to Create the Right Meta Description

How to Create the Right Meta Description | The Social Touch | Scoop.it

Yet another post about meta descriptions, you think. I hear you think.

 

Still, this is one of the issues my team often gets support questions about after doing a site review.

 

The thing is that everyone gets the idea, but few of us actually take the time to write a proper meta description.

 

Where to start? What’s right and wrong? In this post, I will try to explain our approach at Yoast: http://www.searchenginejournal.com/create-right-meta-description/126006/

 


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