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40 Important Local Search Questions Answered

40 Important Local Search Questions Answered | The Social Touch | Scoop.it
Local has officially grown up, and it's becoming a major force to be reckoned with. I received a ton of questions from my Mozinar about where local is headed, and I decided to dive deep into the answers.
David Duncan's insight:

Local search is key to having a good search strategy, this article explains the strategy and provides some insights as to the implementation of a local search strategy

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4 Tips to Create the Perfect Cover Photo on Any Social Network

4 Tips to Create the Perfect Cover Photo on Any Social Network | The Social Touch | Scoop.it
Are you proud of your social media cover photos? Do you want to find out how to improve them? Your cover photo is the first thing anyone sees when they visit your social media profiles. Make that first impression a positive one.
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25 Marketing Automation Tips Straight From Sales

25 Marketing Automation Tips Straight From Sales | The Social Touch | Scoop.it
At Pardot, we use marketing automation every day, and not just on our marketing team. Our sales reps have had great success using automation during the selling process — and they're here to offer a few tips that can help you find success as well.

Via Laurent J.V. Dubois
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Rescooped by David Duncan from MarketingHits
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Social Selling: Recipes for Great Updates

Social Selling: Recipes for Great Updates | The Social Touch | Scoop.it
Baking a good social selling strategy requires careful attention to detail -- and good taste. We've prepared this social selling recipe to help you make delectable social morsels with ingredients provided by LinkedIn.

Social Selling Sweets
From the digital kitchen of LinkedIn

Via Anita Windisman, Brian Yanish - MarketingHits.com
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The Social Media Room's curator insight, July 27, 7:42 PM

A good recipe for success! 

Rescooped by David Duncan from Public Relations & Social Media Insight
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Social Selling: Do's And Don'ts | Digital Information World

Social Selling: Do's And Don'ts | Digital Information World | The Social Touch | Scoop.it

Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.


Via Jeff Domansky
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Jeff Domansky's curator insight, July 23, 10:36 AM

Good reminders for social marketers.

Denise Griffitts's curator insight, July 23, 3:25 PM

There is a very fine line between selling and nagging. Engagement is the key.

Matrix Marketing Grp's curator insight, July 24, 7:42 AM

Do you follow these?

Rescooped by David Duncan from SEO and Social Media Marketing
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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | The Social Touch | Scoop.it

It's s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc. It's old school and much of these processes are no longer relevant to Google.

 

Today, SEO rankings are a primarily combination of creating and sharing great content, building a web site that works for your visitor, coupled with basic on page SEO best practices we've outlined below.

 

Read More:  http://www.huffingtonpost.com/lee-traupel-/why-content-and-social-me_b_5556734.html


Via Antonino Militello
David Duncan's insight:

Content and social are the new SEO

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Denise Griffitts's curator insight, July 23, 3:21 PM

I have preached this forever. Engagement is the answer. Not SEO trickery.

Cate Ferguson's curator insight, July 23, 11:40 PM

Old 'set and forget - one time only' SEO is long gone. 

The replacement SEO of Content Creation with careful optimisation built in is still relevant BUT much more sophisticated than it was.  This is also a tactic that works but needs something more to be as effective as it was.

 

Enter Social.  Sharing and Engagement are the new keys to effective SEO when combined with good quality, optimised content.  Social engagement is also a Tactic.

 

The element that brings all of this together is a Strategy - how to fit good website architecture to enhance and enable the best user experience (old SEO), excellent optimised content (the way forward SEO) and that vital elusive Social Engagement tactic (the icing on the cake of modern SEO) into a Strategy that will give you want you want.  Connecting these important tactics to the right outcomes to reach the targets, and goals that will bring you organisation what it needs from your digital presence is what a well designed strategy can bring.

 

No longer set and forget SEO but alive and responsive SEO  - amazing.

One Marketeer's curator insight, July 24, 7:31 AM

Afternoon my Friends of the Internet!

Here it is a simple and straightforward explanation what the Oh mighty SEO is all about.

#seo #read #learn #godigital #marketing

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5 Tips To Rock Your Content Strategy With LinkedIn Showcase Pages

5 Tips To Rock Your Content Strategy With LinkedIn Showcase Pages | The Social Touch | Scoop.it
If you're ready to start using LinkedIn Showcase Pages to help with your social media and content marketing efforts, follow these five tips. ...
David Duncan's insight:

These are great tips to help get the best results from your time spent on LinkedIn

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Rescooped by David Duncan from SEO, Social Media & Digital Marketing Updates
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Is there an SEO disadvantage to using responsive design instead of separate mobile URLs?

Does a site leveraging responsive design "lose" any SEO benefit compared to a more traditional m. site? John E, New York Read our guidelines for mobile-optim...

Via Arti Sharma
David Duncan's insight:

Matt Cutts explains that user experience is the most important element, not the tools used when ranking sites

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Arti Sharma's curator insight, November 6, 2013 4:07 PM

The myth about Responsive designs not helpful in SEO debunked. Infact, its about user experience and if the user experince is kept in mind and site is designed to perform well, then it helps SEO. Matt Cutts of Google shares more insights. And want to learn more about What is Responsive Design  check my recent blog post - http://measuremarketing.net/responsive-web-design-blogpos/

Rescooped by David Duncan from Digital Design Art &Photography
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4 Essential Apps For Mobile Photo Editing

4 Essential Apps For Mobile Photo Editing | The Social Touch | Scoop.it
Post-processing is an important part of photography, and it becomes even more important with smartphone photos that may lack depth of colour and and d...

Via Zbynek Kysela ✔, Lori Wilk
David Duncan's insight:

This article shows you some great aps to help with your digital photo editing on the go. Taking an image is one thing but these aps can help to make them a bit special

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Lori Wilk's curator insight, January 27, 12:02 PM

This aritcle gives you the tools you need for mobile photo editing. Taking a photo is not enough and you need tools to improve what you've got to make it much better or great. 

Rescooped by David Duncan from Latest Social Media News
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20 Twitter Accounts to Follow For the 2014 Winter Olympics

20 Twitter Accounts to Follow For the 2014 Winter Olympics | The Social Touch | Scoop.it
Wondering how to stay informed and entertained during the 2014 Winter Olympics? Here are 20 Twitter accounts to get you started.

Via Gerrit Bes
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Social Media Engagement and Influence for Photographers

Social Media Engagement and Influence for Photographers | The Social Touch | Scoop.it
More musings to share about marketing for photographers as I write more chapters of the book Marketing for Photographers (a work in progress). “Social Media m
David Duncan's insight:

Some good insight from Heather for all you photographers out there

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8 free tools for creating infographics

8 free tools for creating infographics | The Social Touch | Scoop.it
Don't have hours to spare crafting something beautiful in Photoshop? Sarah James of The Infographic Design Company selects 8 tools that won't cost you a penny...

Via Gust MEES
David Duncan's insight:

Here are some great aids if you are thinking of creating infographics

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Bart van Maanen's curator insight, November 29, 2013 11:39 AM

Visual.ly en Ease.ly heb ik geprobeerd en zijn interessant om eens te bekijken. 

Elena Orlova's curator insight, November 30, 2013 9:32 PM

8 инструментов для создания инфографики

Alison Rostetter's curator insight, December 30, 2013 1:25 PM

I've never made one of these before but it looks like it might be fun to try out on a wintry night.

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Get Social If You Want SEO

Get Social If You Want SEO | The Social Touch | Scoop.it

Social media has not only created a completely new medium for discovering content, it is also transforming how the traditional information sources aka search engines, are delivering content to us. 

 

Recent research suggests that social sharing has now become the number one driver for SEO rank. In other words, Google and Bing are monitoring the social sharing activity for each site and are assigning substantial weight on that activity to determine the search rank.

 

Read More: http://socialmediatoday.com/jai-rawat/1949331/want-seo-get-social


Via Antonino Militello
David Duncan's insight:

social media is enhancing search results for companies when used as part of a strategy. Adaptive SEO helps to maximise results in the ever changing world online

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Here's How I Wrote This 1,000-Word Blog Post in 10 Minutes

Here's How I Wrote This 1,000-Word Blog Post in 10 Minutes | The Social Touch | Scoop.it

Today is a little different. I'm actually not typing at all -- I'm writing this blog post by "talking it" on Evernote. And it only took me ten minutes.

 

I wanted to test this out because although being a Staff Writer here at HubSpot means I have lots of time to blog, I've also worked at places where I didn't have that luxury. When you're balancing 100 different tasks, it's hard to find time to actually sit down and write. (Or maybe writing just isn't your strongest suit.)Luckily, with a little creativity, it's actually still quite easy for you to blog. So in the spirit of being meta, I'm going to show you how to write a blog post without actually "writing" anything. In just 30 minutes (I added on an extra twenty minutes to give you buffer time for importing, formatting, and editing) you should have a polished draft ready to publish. So let's get to it!...


Via Jeff Domansky
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Caroline Wood's curator insight, November 4, 2013 4:04 PM

Sounds like something worth trying.

Lisa Scott's curator insight, November 15, 2013 3:16 PM

Worth a try?

Pallab Kakoti's curator insight, December 25, 2013 2:44 AM

Haven’t you ever wished you could speed up your blog post writing?

Well, you’re not alone. 64% of marketers say producing enough content is their marketing challenge. Writing a variety of engaging work, getting buy in from management andmeasuring blog marketing metrics is definitely tough, too – but time is the real kicker. It’s clear the solution isn’t sacrificing quality for volume. 

http://writtent.com/blog/10-shortcuts-writing-blog-post-record-time/ ;

 

The secret to whipping up a quick valuable blog post for those queue-is-empty days. Readers – meet the tried and true Top 10 List:

 

1. Make sure to identify the Top 10 List in the title of the post. Many readers are attracted to the convenience of skimming a list.

http://www.kunocreative.com/blog/bid/76819/10-Steps-for-Writing-a-Blog-Post-in-30-Minutes-or-Less ;

 

8 secrets to writing faster blog posts (infographic and tips)

http://www.j6design.com.au/ClientArea/Howtowritefaster-8secrets-infographic.aspx

 

Sometimes inspiration will strike you on your drive home or while you're getting ready in the morning -- with this process, you can just grab your phone and start talking into Evernote. Your ideas will be on paper without you actually typing a thing. 

http://blog.hubspot.com/marketing/how-i-wrote-1000-word-blog-post-in-10-minutes-ht

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Social selling in the 21st century - LifeHealthPro

Social selling in the 21st century - LifeHealthPro | The Social Touch | Scoop.it
LifeHealthPro Social selling in the 21st century LifeHealthPro Opening the conference were two individuals whose sole purpose in their day-to-day job is figuring out how to leverage social media to increase sales: Dan Swift, director for LinkedIn...
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Rescooped by David Duncan from Social Selling: with a focus on building business relationships online
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The New LinkedIn Sales Navigator: A Sneak Peek

The New LinkedIn Sales Navigator: A Sneak Peek | The Social Touch | Scoop.it
Yesterday, we announced the launch of The New LinkedIn Sales Navigator – a solution built specifically for sales professionals, to help establish and grow relationships with prospects and customers.

LinkedIn has a wealth of information on the people and companies with whom

Via Anita Windisman
David Duncan's insight:

The new LinkedIn sales navigator will help with relationship building and help organise the process

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How Do I Successfully Run SEO Tests On My Website?

How Do I Successfully Run SEO Tests On My Website? | The Social Touch | Scoop.it

Rand Fishkin is going to talk about running some SEO tests.

 

So it is the case that many of us in the SEO world, and in the web marketing world overall, love to run tests on our websites. Of course, there's great software, like Unbounce or Optimizely, if you want to run conversion-style tests, tests that kind of determine whether users perform better through conversion Funnel X or Funnel Y, or if Title X or Title Y convinces more people to buy.

 

But SEO tests are particularly insidiously challenging because there are so many components and variables that can go into a test.

 

Read More: http://moz.com/blog/how-do-i-successfully-run-seo-tests-on-my-website-whiteboard-friday

 


Via Antonino Militello
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Alfonso Gomez's curator insight, July 29, 4:30 PM

Genial, so I can keep the real interest the es of a succesful person

Robbie Richards's curator insight, August 5, 9:46 PM

Rand FIshkin from Moz delivers another impressive White Board Friday. This time he demonstrates how to simplify the SEO testing phase. Something that is typically very challenging and off putting for many SEO professionals and business owners. 

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5 Ways to Find Leads and Customers on Twitter

5 Ways to Find Leads and Customers on Twitter | The Social Touch | Scoop.it
Do you need more leads? Have you used Twitter to find qualified leads? Does the idea of finding new customers on Twitter peak your curiosity?
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Infographic - Why Free WiFi is so Important!

Infographic - Why Free WiFi is so Important! | The Social Touch | Scoop.it
David Duncan's insight:

I am amazed that not everyone seems to agree

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Pallab Kakoti's curator insight, March 9, 1:39 AM

Wi-Fi hot spot facilities are increasingly offered by retailers and businesses in the hospitality sector, such as hotels, restaurants and event organizers. The feature allows customers to connect to the internet using the wizardry of mobile devices and is largely attributed for attracting new customers & increase loyalty of existence ones. It also widely approves word of mouth marketing influence within & beyond the PR network of visitors, existing customers & their connections by creating trust factors. Businesses leverage the advantages of "mobile merchandising" concept with Wi-Fi hotspots that relays smart messages to mobile devices & Smartphone from 2D barcodes on products, brochures & other marketing mediums.  

Hardeep Gill's curator insight, March 10, 10:34 AM

To fully leverage mobile marketing offer free wi-fi.

Rescooped by David Duncan from visualizing social media
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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | The Social Touch | Scoop.it
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss
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Mr Tozzo's curator insight, March 4, 8:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 6:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 5:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

Rescooped by David Duncan from Digital Design Art &Photography
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Digital Photography Review: Digital Photography Review

Digital Photography Review: Digital Photography Review | The Social Touch | Scoop.it
Digital Photography Review: All the latest digital camera reviews and digital imaging news. Lively discussion forums. Vast samples galleries and the largest database of digital camera specifications.

Via Lori Wilk
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Do you know that Google supports hashtag search?

Do you know that Google supports hashtag search? | The Social Touch | Scoop.it

The feature has been there for a few months. However, I only became aware of it a day or two ago. Not only does Google surface results for Google+ (public posts and posts shared with you), but it also links to Twitter and Facebook! 


Via Cendrine Marrouat - www.socialmediaslant.com, Gerrit Bes
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, February 3, 4:57 AM


Such a neat feature! I can't believe I didn't find it earlier!

Mariska Elders's curator insight, February 7, 4:01 PM

Great way to launch a quick search on any identified #topic

Rescooped by David Duncan from Latest Social Media News
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10 Reasons to Use Instagram for Business - Curatti

10 Reasons to Use Instagram for Business - Curatti | The Social Touch | Scoop.it
Instagram is quickly becoming very important in social media marketing. Here are 10 reasons to use Instagram for business.

Via Cendrine Marrouat - www.socialmediaslant.com, Gerrit Bes
David Duncan's insight:

If images are important to your business you should be on Instagram

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, February 3, 3:26 AM


We often talk about Pinterest as THE social media platform to use to draw attention to your brand and traffic to your blog. But do you know that Instagram offers some very interesting opportunities too? 


Of course, the links you leave next to your pictures and in comments are not clickable. However, there are ways to overcome that limitation.


Jenn Herman wrote a really good article for Curatti. All the tips are simple and actionable.


I have seen Jenn in action on Instagram, so she is obviously sharing from experience.


Very useful!

Mariska Elders's curator insight, February 7, 4:26 PM

Optimiser sa visibilité en utilisant Instagram.

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Scoop.It for SEO – A New World of Curation [Infographic]

Scoop.It for SEO – A New World of Curation [Infographic] | The Social Touch | Scoop.it

For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline advises that content should be engaging, informative and relevant every single time. Consequently, content curation has taken off in a big way.

Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation...


Via Lauren Moss
David Duncan's insight:

Introduction to the new world of content curation, check out these tips

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Dillon Thomas's curator insight, February 1, 11:25 AM

HOW SCOOP IT CHANGED MY SOCIAL MEDIA MARKETING STRATEGY BY ACCIDENT

 

As I began this process of building my "brand" .. creating my online image and my professional presentation, I had a lot to figure out.  I created my first website, facebook and Linked In account.  I made the decision to "market" myself a Lite Feet dancer, if you read my bio it is one of the accomplishments in my life for which I am very proud.  The problem there was no single source of information of LITE FEET DANCE.   My introduction to Scoop It was perfect timing, it gave me an opportunity to create a LITE FEET SCOOP -- I had been dancing since I was 14 and I had come to know all the founders and the main Lite Feet websites, the history of Lite Feet dance,  the multitude of YouTube Channels, websites, facebook pages and Lite Feet Sound Cloud accounts, and I felt a great responsibility to curate and create the first and only LITE FEET SCOOP.  Creating this scoop gave me a link to provide as a reference to my own "LIte Feet Dancer" identity but also was a unique opportunity to curate, what I believe to be, an important, relevent and for the most part unnoticed dance phenom and YouTube Sensation that is  Lite Feet Dance.  My efforts to high lite the incredible talent of these young dancers has been an honor and I will continue to add to scoop as new content becomes available. 

DLite Scoops Lite Feet Dance:

http://www.scoop.it/t/lite-feet-dance ;


 

I then created several other relevent scoops for my story, and I created them in the hopes that sharing my journey would hopefully help others with similar journeys.

 

@Dillon Thomas  

 

+Maximizing social media and SEO for self Promotion

+How to become a Male Model - My humble journey shared

 

Dillon Thomas2.0K | +3@Dillon ThomasNew Scoop
Nine0Media's curator insight, February 1, 11:33 AM

#DIYSEO #Nine0Media

Dillon Thomas's curator insight, February 1, 5:55 PM

SCOOPS --  I began using Scoop when I was defining myself a LITE FEET DANCER.  There was no single source of info about Lite Feet dance, a NYC Born Battle dance phenom and YouTube Sensation.  I created LITE FEET SCOOP TO reference for my own resume but also to provide anyone interested a link to the multitude of YOUTUBE Channels, Sound Cloud and personal sites dedicated to this unique art form and the talented dancers who participate. 

 

 

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Infographic: MCommerce Growing 200% Faster than ECommerce

Infographic: MCommerce Growing 200% Faster than ECommerce | The Social Touch | Scoop.it

A new infographic from Baynote proves just how many people are buying on mobile;  here are a few highlights:

1 in 10 Ecommerce dollars are spent today using a smartphone or tabletMcommerce growth is outpacing traditional Ecommerce growth by 200%For every $1 spent, the average return on retail email marketing is $44.25The number of people using smartphones has doubled over those who use tablets; but tablet users spend 20% more on average.
Via Lauren Moss
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Tahar Mehenni's curator insight, December 4, 2013 7:09 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Stéphane Hardel's curator insight, December 15, 2013 6:47 AM

M je dis M ...

Buz123's curator insight, December 20, 2013 8:06 AM

Every business that wants to stay afloat in 2014 and beyond MUST have a Mobile Marketing Solution Strategy. 

Rescooped by David Duncan from Public Relations & Social Media Insight
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Here's How I Wrote This 1,000-Word Blog Post in 10 Minutes

Here's How I Wrote This 1,000-Word Blog Post in 10 Minutes | The Social Touch | Scoop.it

Today is a little different. I'm actually not typing at all -- I'm writing this blog post by "talking it" on Evernote. And it only took me ten minutes.

 

I wanted to test this out because although being a Staff Writer here at HubSpot means I have lots of time to blog, I've also worked at places where I didn't have that luxury. When you're balancing 100 different tasks, it's hard to find time to actually sit down and write. (Or maybe writing just isn't your strongest suit.)Luckily, with a little creativity, it's actually still quite easy for you to blog. So in the spirit of being meta, I'm going to show you how to write a blog post without actually "writing" anything. In just 30 minutes (I added on an extra twenty minutes to give you buffer time for importing, formatting, and editing) you should have a polished draft ready to publish. So let's get to it!...


Via Jeff Domansky
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Caroline Wood's curator insight, November 4, 2013 4:04 PM

Sounds like something worth trying.

Lisa Scott's curator insight, November 15, 2013 3:16 PM

Worth a try?

Pallab Kakoti's curator insight, December 25, 2013 2:44 AM

Haven’t you ever wished you could speed up your blog post writing?

Well, you’re not alone. 64% of marketers say producing enough content is their marketing challenge. Writing a variety of engaging work, getting buy in from management andmeasuring blog marketing metrics is definitely tough, too – but time is the real kicker. It’s clear the solution isn’t sacrificing quality for volume. 

http://writtent.com/blog/10-shortcuts-writing-blog-post-record-time/ ;

 

The secret to whipping up a quick valuable blog post for those queue-is-empty days. Readers – meet the tried and true Top 10 List:

 

1. Make sure to identify the Top 10 List in the title of the post. Many readers are attracted to the convenience of skimming a list.

http://www.kunocreative.com/blog/bid/76819/10-Steps-for-Writing-a-Blog-Post-in-30-Minutes-or-Less ;

 

8 secrets to writing faster blog posts (infographic and tips)

http://www.j6design.com.au/ClientArea/Howtowritefaster-8secrets-infographic.aspx

 

Sometimes inspiration will strike you on your drive home or while you're getting ready in the morning -- with this process, you can just grab your phone and start talking into Evernote. Your ideas will be on paper without you actually typing a thing. 

http://blog.hubspot.com/marketing/how-i-wrote-1000-word-blog-post-in-10-minutes-ht