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Rescooped by David Duncan from Sales Best Practices (sales.eu.org)
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25 Marketing Automation Tips Straight From Sales

25 Marketing Automation Tips Straight From Sales | The Social Touch | Scoop.it
At Pardot, we use marketing automation every day, and not just on our marketing team. Our sales reps have had great success using automation during the selling process — and they're here to offer a few tips that can help you find success as well.

Via Laurent J.V. Dubois
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Rescooped by David Duncan from visualizing social media
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The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic]

The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic] | The Social Touch | Scoop.it

Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels.

This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.

 

“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want...


Via John van den Brink, Lauren Moss
David Duncan's insight:

email is still one of the most effective ways of engaging your audience

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CroCanada's curator insight, October 28, 2013 10:09 AM

Good morning everyone. 

 

An excellent and informative article on Email. Check it out when you get a chance. 

Guillermo Pérez's curator insight, October 28, 2013 1:50 PM

Su majestad, el correo electrónico

Mariana Alviso's curator insight, October 28, 2013 7:39 PM

Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta.