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Why Blogs that Allow Guest Posts Will Be Penalized in 2013

Why Blogs that Allow Guest Posts Will Be Penalized in 2013 | The Social Strategist | Scoop.it
This guest post is by Jeff Foster of WebBizIdeas. Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt ...

Via Level343
Christine DeGraff's insight:

It was bound to happen!

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Level343's curator insight, May 16, 2013 9:51 AM

I don’t feel guest blogging is bad, nor that all bloggers who do it will be penalized by Google.SEOMOZ.org allows guest blogging and their rankings increased during the Panda update. But when SEO companies start to abuse any link building tactic, you need a preventative plan in place because an update from Google will be coming.

The Social Strategist
Beyond the Big 5 :: Exploring the social web to find new, unique and innovative ways to implement social media for businesses.
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The Google Plus Hovercard: Your calling card across all of Google - WebSIGHT Hangouts

The Google Plus Hovercard: Your calling card across all of Google - WebSIGHT Hangouts | The Social Strategist | Scoop.it
An optimized Google+ hovercard will help you connect with the right people and drive home your brand identity.
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How to Integrate Social Media With Your SEO Campaign

How to Integrate Social Media With Your SEO Campaign | The Social Strategist | Scoop.it

Like many things in life, certain SEO tactics will fade into oblivion as Google Penguin matures. This has left many people who used to practice the art of SEO wondering where to go.

 

The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven't already), other tactics are destined to succeed, impervious to algorithmic changes.

 

Many people believe that Search Marketing Integration, or SMI, is one of these. Some people have even gone as far as to say publicly that SMI will be required to rank on the first page of Google in the future.

 

Find Out More: http://www.huffingtonpost.com/jayson-demers/how-to-integrate-social-m_b_3481016.html


Via Antonino Militello
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Haifeng LIU's curator insight, August 4, 2013 10:44 PM

SEO and social networks are platforms for promoting our Brands. We build online awareness by creating a good dominating content that fit hoe people are searching for our company

Wu Meng's comment, August 4, 2013 10:47 PM
I thinks that you are right about all things about branding, whom to follow, authorship and all such points. But I think all these point is all about off page activity or what we call it link building work. But till the time your on page and navigation is not perfect, its no use to do any such good link building strategy. I had seen some e commence site whose navigation is such worst that, we need to find where to shop and what to do. At the end visitor leave the website i.e. a high bounce rate. At the end it is surely effect on our total SEO work.

In short, What i want to say that link building plan, strategy is all good things. But we firstly should have to more focus on navigation and other on page things of website.
Joanna Hou's comment, August 19, 2013 7:32 PM
intetrate social media relate the combination of TV newspaper website advertisement, marketing and so on, in terms of SEO campaign, marketers also need to build a perfect marketing strategy to gain more market share
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How To Use Google Authorship and Author Rank For Your Business

How To Use Google Authorship and Author Rank For Your Business | The Social Strategist | Scoop.it

Blogging has been a huge part of the web for many years and it allows people to be expressive, share helpful information, and have a voice online. One thing authors have lacked was protection for their work.

Christine DeGraff's insight:

For more about Google Authorship and Author Rank circle Sean Murray on GPlus. He shared this awesome post not to long ago with some pretty cool "tricks" - https://plus.google.com/u/0/109189137968513076451/posts/TfhsU4tyG6r

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Evaluate Marketing Spend Efficiency with Google's Conversion Tools...

Evaluate Marketing Spend Efficiency with Google's Conversion Tools... | The Social Strategist | Scoop.it
You invest a lot to create your marketing campaigns, and it's important to see how your spend impacts results. In addition to comparing the conversion performance of your marketing activities, you can now view your imported ...
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The 7 Habits of Serious Procrastinators [SUNDAY COMICS]

The 7 Habits of Serious Procrastinators [SUNDAY COMICS] | The Social Strategist | Scoop.it
In this Sunday Comic, Maria Scrivan shows us that procrastination is a serious business. Can you relate?
Christine DeGraff's insight:

I can relate.

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The value of starting your own news brand — and sponsored content done right

The value of starting your own news brand — and sponsored content done right | The Social Strategist | Scoop.it

Nieman Lab: The value of starting your own news brand — and sponsored content done right: http://t.co/Hq8uMsQ9nV #journo #journalism


Via Andy Bull, Jeff Domansky, fractals
Christine DeGraff's insight:

Very easy to do nowadays with tools like paper.li and RebelMouse.

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Andy Bull's curator insight, May 17, 2013 2:52 PM
interesting example of how a young journalist can create a personal brand through doing good journalism, and get a great job
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How to Be a Badass Link Builder

How to Be a Badass Link Builder | The Social Strategist | Scoop.it
If you build links like an actual human being then you're building links like a badass. You're making friends and your links are bulletproof. It's hard work. It will take time, energy, and brainpower to increase your rankings and traffic.
Christine DeGraff's insight:

It really is that simple and can be applied to people you want to connect with - identify who - connect. It really is that simple nowadays!

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Shareable content on social media | Social Media Today

Shareable content on social media | Social Media Today | The Social Strategist | Scoop.it

According to Jonah Peretti, founder and CEO of BuzzFeed, creating content people love to share is the key to success.


These 8 useful tips will help you create socially shareable, relevant content.


by Danielle Cormier


Via Ivo Nový
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AJ Kohn explains Google+, authorship and ponders the future of social media - Squawk

AJ Kohn explains Google+, authorship and ponders the future of social media - Squawk | The Social Strategist | Scoop.it
Jon Henshaw interviews AJ Kohn about what Google is really up to with G+ and talks about the future of social media. Some of his answers may surprise you.

Via Raul
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Christine DeGraff's comment, May 16, 2013 9:46 AM
great scoop Raul!
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Including Google+ In Your Social Media Marketing

Including Google+ In Your Social Media Marketing | The Social Strategist | Scoop.it
Using Google+ for Business and marketing (Including Google+ In Your Social Media Marketing http://t.co/YJsFCalP7k)
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Birds of a feather: What a flock of seagulls can teach us about social media marketing | Strategy | Executive | Financial Post

Birds of a feather: What a flock of seagulls can teach us about social media marketing | Strategy | Executive | Financial Post | The Social Strategist | Scoop.it
Most digital marketers presume each social influence serves as a catalyst for early product adoption, but new research shows the real impetus lies in humans innate tendency to have, do and be like others — whether they know them or not...
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7 Must Have Characteristics of a Corporate Brand Ambassador - Search Engine Journal

7 Must Have Characteristics of a Corporate Brand Ambassador - Search Engine Journal | The Social Strategist | Scoop.it
Introduction Today’s competition among brands for a particular niche is really tough and challenging. If this is not addressed properly, you will find y
Christine DeGraff's insight:

Do you have what it takes to be a "Brand Ambassador" for businesses?

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50 Top Tools for Social Media Monitoring, Analytics, and ...

50 Top Tools for Social Media Monitoring, Analytics, and ... | The Social Strategist | Scoop.it
Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and ...
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The Social Strategist: 9 Sources of Analytics You May Have Forgotten

The Social Strategist: 9 Sources of Analytics You May Have Forgotten | The Social Strategist | Scoop.it
9 Sources of Analytics You May Have Forgotten Plus a Bonus Source!
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Social Media / SEO / Mobile / Digital Marketing News

Social Media / SEO / Mobile / Digital Marketing News | The Social Strategist | Scoop.it
Blog dedicated to social media, seo, mobile and digital marketing news.
Christine DeGraff's insight:

Great scoops to follow curated by Kamal Bennani, social media strategist and founder of e-mhotep.com, a digital agency in Paris.

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Google Launches Dynamic Remarketing

Google Launches Dynamic Remarketing | The Social Strategist | Scoop.it
Re-targeting campaigns is very trendy among PPC marketers right now. Maybe you’ve been one of Google’s competitors: Mediaforge, Adroll, or Retargeter .
See on www.searchenginejournal.com
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World Of Social Media: Proof Google+ by far Superior for traffic.

World Of Social Media: Proof Google+ by far Superior for traffic. | The Social Strategist | Scoop.it

Justin Matthew


Via Justin Matthew
Christine DeGraff's insight:

Never noticed the "views" before. No wonder so many people are sharing random photos!!! http://www.scoop.it/t/monopolize-social-media-by-justin-matthew

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Justin Matthew's curator insight, May 24, 2013 10:03 PM

301,000 Views this post alone

Christine DeGraff's comment, June 25, 2013 2:07 AM
Yes, I saw that. Thanks for sharing this info!
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Does Your '360 Campaign' Need to Be a Perfect Circle?

Does Your '360 Campaign' Need to Be a Perfect Circle? | The Social Strategist | Scoop.it
When integrated marketing doesn't cut it anymore, we do 360 campaigns -- after all, what better way to cover your bases than a complete circle?
Christine DeGraff's insight:

What do you think a 360 Campaign is and do you think it need to encompass both on and offline to qualify? Apparently people seem to have different opinions and I had actually never heard of it before (living under a rock?).

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The New MySpace :: How to Become a "Top Fan"

The New MySpace :: How to Become a "Top Fan" | The Social Strategist | Scoop.it

How to Become a Top Fan on the New MySpace for Any Artist - In About 5 Minutes (or Less)

Christine DeGraff's insight:

I figured out how to become a top fan in the new myspace for any artist - takes about 5 minutes - if anyone tries it, please let me know if it worked for you. Considering that they are going to be rewarding top fans (think Klout perks), then it shouldn't be so easy to manipulate...  #myspace   #newmyspace   #socialmedia  #socialmediatips   #socialmediastrategy   #influencermarketing  #kloutperks 

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Why Blogs that Allow Guest Posts Will Be Penalized in 2013

Why Blogs that Allow Guest Posts Will Be Penalized in 2013 | The Social Strategist | Scoop.it
This guest post is by Jeff Foster of WebBizIdeas. Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt ...

Via Level343
Christine DeGraff's insight:

It was bound to happen!

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Level343's curator insight, May 16, 2013 9:51 AM

I don’t feel guest blogging is bad, nor that all bloggers who do it will be penalized by Google.SEOMOZ.org allows guest blogging and their rankings increased during the Panda update. But when SEO companies start to abuse any link building tactic, you need a preventative plan in place because an update from Google will be coming.

Rescooped by Christine DeGraff from Lean Content Marketing
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How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC] | Social Media Today

How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC] | Social Media Today | The Social Strategist | Scoop.it
According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.

Via Ally Greer
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Ally Greer's curator insight, May 8, 2013 9:17 PM

There are so many ways to create, distribute, and repurpose content. Thanks Genevieve Lachance for including Scoop.it in this awesome infographic!

Two Pens's curator insight, May 10, 2013 12:35 PM

Via Ally Greer, social smarty: 

@hectorarturo's comment, May 11, 2013 2:19 PM
I don´t think you need a blog, I think is good to have a blog. The important thing is not the blog itself, the important thing is the message you want to give using it; the, you can give the message using the blog, but, you can give the same message directly, using social networks and plain text messages (without links). Many customers don´t want click, want the message.
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Where Brands Struggle In Social

Where Brands Struggle In Social | The Social Strategist | Scoop.it
Integration and measurement are still the major challenges, according to Altimeter's Jeremiah Owyang.

Via Ross Copping
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» The 3 Keys of Online Marketing

» The 3 Keys of Online Marketing | The Social Strategist | Scoop.it
Acquisition: Driving or acquiring traffic to your website.
Christine DeGraff's insight:

In my previous post in this series "The 3 Keys of Online Marketing," I talked about the importance of correcting any conversion problems you might be having before wasting time trying to acquire new or more traffic. Assuming you have done so and are ready to continue, let's talk about "acquisition."

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Google Analytics: 21 Inaccurate Traffic Sources, Setup Mistakes …and Fixes

Google Analytics: 21 Inaccurate Traffic Sources, Setup Mistakes …and Fixes | The Social Strategist | Scoop.it
It’s very clever. Google Analytics combines Javascript with cookies to track all kinds of data about visitors. You don’t need to install anything on your server, and they don’t need to look at your log files.
Christine DeGraff's insight:

Wow! A terrific list of problems with Google Analytics - and kudos to +Andy Crestodina for not just pointing out the problems but for offering solutions as well!

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How To Enable Adsense Reporting in Analytics for Multiple Websites (Links & Pictures) - Search Engine Journal

How To Enable Adsense Reporting in Analytics for Multiple Websites (Links & Pictures) - Search Engine Journal | The Social Strategist | Scoop.it
The reporting features of Adsense and Analytics have improved a lot in the past year. By integrating both the Google tools you can see data that will be re
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