The Social Side of Media
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Social media pays off, studies find

Social media pays off, studies find | The Social Side of Media | Scoop.it

 

Customers who engage with a company’s social media efforts spend more on its products, according to this paper, which confirms that online platforms not only strengthen the bond between consumers and firms, but can also help boost the bottom line. And the payoff is significant: In this study, customers who interacted with a wine retailer’s social media network visited stores 5.2 percent more often and contributed 5.6 percent more revenue than customers who had a similar shopping history at that retailer but no online involvement.

 

Recent studies suggest that 75 percent of Internet users engage with social media, and companies are increasingly developing a presence on Facebook, Twitter, and similar platforms in an effort to broaden and improve their interactions with customers. Indeed, studies have shown that social technology allows firms to have dialogues with customers that go far beyond traditional types of promotion or advertising.


Via The Learning Factor
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The Learning Factor's curator insight, June 13, 2013 5:53 PM

Consumers who engage with company sites visit stores more often and spend more.

Josie's curator insight, June 13, 2013 8:07 PM

This makes sense. And brands that engage online with their various stakeholders- especially customer  will make cents! A classic example is BestBuy and ofcourse Dell!

Lynn O'Connell for O'Connell Meier's curator insight, June 13, 2013 8:10 PM

For associations, this data is critical. Getting your members to enage on social media will strengthen their relationship with your organization, leading to higher sales. (And, most likely, better retention.)

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Teens grow tired of Facebook, survey finds

Teens grow tired of Facebook, survey finds | The Social Side of Media | Scoop.it

"Though Facebook is still the most popular social network among teens, their enthusiasm for Mark Zuckerberg's network is decreasing, according to new findings from the Pew Research Center.


The report cites teens' dislike for over-sharing and stressful "drama" on the social network. Teens also don't like the fact that more and more adults are joining Facebook, although Pew found that 7 in 10 teens are Facebook friends with their parents."


More: http://on.mash.to/12vrkFF


[via Mashable]

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Social Media and Higher Ed at the University of San Francisco

Social Media and Higher Ed at the University of San Francisco | The Social Side of Media | Scoop.it

"Very excited to introduce my millions of readers to the great social media work of Thomas Listerman at the University of San Francisco. I've been following USF on social media for a few years now, and it has always been a source of ideas and inspiration for me. I follow a lot of schools, even more so since I launched this blog, and I'm not sure if anyone else out there does as good of a job highlighting user-generated content as USF."

 [via Social Media for Colleges]
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Just who uses social media?

Just who uses social media? | The Social Side of Media | Scoop.it

"You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.

 

In terms of racial and ethnic groups online, Hispanics lead the pack at 72% engagement, with African-Americans trailing at 68%, who are ahead of Caucasians at 65%. And in a strange twist, despite being somewhat economically disadvantaged, 72% of adults with annual household incomes below $30,000 use social networks, more than those with higher wages."


More: http://on.mash.to/15448TO


[via Mashable]

Matt Nazario-Miller's insight:

As a Tumblr user, I would've expected the Tumblr numbers to be higher than that!

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Ad-free platform App.net Surpasses 100K Users

Ad-free platform App.net Surpasses 100K Users | The Social Side of Media | Scoop.it

"App.net an ad-free social platform popular with developers, has reached a big milestone: 100,000 registered users.

 

The network launched in August 2012 to users willing to join for $50 per year. Since then, ADN, as it is often called, unveiled a new pricing structure of $36 per year or $5 per month. As it has evolved, the service most recently rolled out a free tier of invite-only accounts for paid members to distribute.

 

One thing that separates ADN from other social networks is what it doesn't have: ads. It's supported by paid accounts and paid API access."


More: http://on.mash.to/12BCNUl


[via Mashable]

Matt Nazario-Miller's insight:

Paying for social media to avoid ads. Interesting. 

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